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Apple was right to 'pull' its cringey, odd, and unnecessary 'Convince your Parents to Get you a Mac' ad - Monday, June 23, 2025 - 16:47

I get it. Parents confronted with the exorbitant cost of a college education and the possibility that their progeny will also need a new laptop are disinclined to spend $1,000 or more on a Mac when a Windows machine could be had for hundreds less.

I also know that the decision is not that obvious or straightforward. A Windows computer that costs $450 is in no way comparable to, say, a $999 MacBook Air. That, I think, was the point of the nearly 8-minute-long YouTube ad Apple launched and then apparently made private within 24 hours (but other copies of it still exist – see below).

Titled "Convince Your Parents to Get You a Mac", the ad is set in a college pep assembly with an audience full of disinterested teens (or actors, it's hard to tell) and SNL's Please Don't Destroy's Martin Herlihy as presenter.

It's not what I'd call a clever ad. The premise...well, I'm not sure there is one. Herlihy is mostly just presenting Apple's "The Parent Presentation" Keynote template, which anyone can download and, ostensibly, modify to convince their parents why it's a good idea to invest in a Mac for their child's college experience.

Taken at face value, Apple's presentation is spot on. Yes, a Mac is more expensive, but still an excellent value because of things you don't need to invest in or worry about, like backup software, blue screens, and antivirus software. The best MacBooks are well-built and lightweight.

Like I said, solid argument.

I do not understand why Apple chose to promote it with an overly long video featuring jokes and bits that didn't land with me or the college prep audience, which sits in uncomfortable silence for most of the video. This may have been part of the joke, but I didn't see the humor in it.

Hard to watch

Herlihy gives it his all. The cringe humor fits in nicely with some of the work he's done on SNL with Please Don't Destroy castmates Ben Marshall and John Higgins. Without them to play off of, however, each joke floats lifelessly out over the audience before cashing in the aisles.

I wonder if someone at Apple, maybe CEO Tim Cook, happened to check out the "ad/infomercial" after it launched and immediately knew this was a misfire.

Essentially, Apple managed to take its most salient points and make them hard to listen to or sit through.

Obviously, Apple considers this a critical moment in the pre-back-to-school buying period. It's hoping with this ad or maybe others like it, to plant a seed, and preferably one in the heads of those who can make the laptop purchase. Enlisting teens who want new laptops in the efforts is smart, but this was not the way.

The video is too long, too weird, and too oddly earnest to be a shareable bit of content. If this were on TikTok, I would've swiped up within 12 seconds.

There may be some salvageable parts from this marketing misstep, but I kind of doubt it. Don't worry, though, Apple is good at this stuff and I'm sure they'll be back soon enough with a TikTok-length ad that all your friends will want to share with each other and, eventually, their parents.

If there's a lesson in this, it's that Apple might just want to leave the whole effort to teens who, it seems, are already earnestly sharing their presentations on TikTok.

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AMD will launch PCIe 6.0 devices next year but consumers will have to wait almost half a decade to get it - here's why - Monday, June 23, 2025 - 18:09
  • PCIe 6.0 coming to AMD platforms soon but not for consumers
  • Most users won’t need PCIe 6.0 speed until much later
  • Enterprise and AI will adopt PCIe 6.0 well before desktop and laptop PCs

AMD plans to support PCIe 6.0 starting in 2026, but SSDs based on the standard aren’t expected to appear in consumer PCs anytime soon.

Silicon Motion’s CEO, Wallace C. Kuo, told Tom’s Hardware that PC makers and chip vendors simply aren’t pushing for the technology yet.

"You will not see any PCIe Gen6 [solutions] until 2030," Kuo said. "PC OEMs have very little interest in PCIe 6.0 right now - they do not even want to talk about it. AMD and Intel do not want to talk about it."

PCIe 4.0 speeds are fine for most

That delay isn’t a surprise - as while PCIe 6.0 offers up to 32GB/s of bandwidth on a x4 connection, the complexity and cost of supporting that speed are much higher than for PCIe 5.0.

Enterprise systems and AI infrastructure, on the other hand, are where PCIe 6.0 will land first. These use cases can justify the need for faster interconnects, as they rely heavily on moving massive amounts of data quickly and reliably.

For everyone else, including gamers and content creators, PCIe 4.0 and 5.0 offer more than enough speed.

It’s worth pointing out there are very few laptops shipping with PCIe 5.0 SSDs. Most PCs today use PCIe 4.0, and that’s still fast enough for nearly all mainstream workloads. The real bottlenecks consumers face usually aren’t bandwidth-related.

Technical hurdles are also part of the problem. As PCIe speeds increase, the physical distance signals can travel shrinks dramatically.

A presentation by Astera Labs claims copper traces on a motherboard can reach up to 11 inches at PCIe 4.0 speeds, but that drops to just 3.4 inches with PCIe 6.0. That’s a real issue in desktops using riser cards or complex routing, especially for graphics cards.

Retimers can solve this in servers, but they’re too expensive for most consumer builds.

Making motherboards compatible with PCIe 6.0 also means more PCB layers and higher-quality materials, which pushes up costs. For now, the added expense and power draw just don’t make sense for most users.

PCIe 5.0 SSDs are likely to remain the top-end option for desktop PCs for the rest of the decade. The storage industry might be ready for the next step, but consumers probably won’t need or want it until well after 2030.

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Samsung's New Galaxy Foldables Will Be Announced at July 9 Unpacked Event - Monday, June 23, 2025 - 19:00
Samsung's been teasing Ultra-grade and slim foldable phones for the upcoming Galaxy Z series. The company may also unveil its next smartwatch.
Is the Galaxy Z Fold or Flip ready to be an Ultra? Samsung just set July 9 as it's next Galaxy Unpacked - Monday, June 23, 2025 - 19:00
  • Samsung just set the date for its next Galaxy Unpacked
  • The teaser says 'Ultra Unfolds' on July 9
  • We're expecting the next Galaxy Z Fold and Z Flip, as well as a new Galaxy Watch

After numerous hints from Samsung and many rumors about the next Galaxy Z Fold, Galaxy Z Flip, and Galaxy Watches, you can now officially mark your calendars for July 9, 2025.

Samsung has set the date for its next Galaxy Unpacked event, and judging from the official event invitation and videos shared, we’re expecting at least two devices. One that resembles a standard candybar smartphone – though I’d bet it’ll be the Galaxy Z Flip 7 – and one that unfolds into something larger, likely the Galaxy Z Fold 7.

The Galaxy Unpacked festivities will kick off at 10am ET / 7am PT / 3pm BST on July 9, 2025, and the event will be live-streamed. TechRadar will be on the scene in Brooklyn, New York, reporting live, so we’ll be breaking down err Unpacking everything that Samsung unveils.

This is a return to New York for Samsung’s foldable-focused Galaxy Unpacked. The devices were unveiled in Paris in 2024 and Seoul in 2023.

Samsung’s last few mid-year Galaxy Unpacked events have been all about foldables and wearables, and the shared invitation photos and videos really lean into this. The animated videos play a jazzy version of Samsung’s classic ringtone, and the main visual is a thin horizontal line that expands into two devices.

(Image credit: Samsung)

The device on top is a long rectangle, likely the Galaxy Z Flip 7 but possibly just the front of the Galaxy Z Fold 7, but the bottom is a device that’s starting to unfold, revealing two sides. The bottom most resembles the Fold, which opens like a book into a larger-screen tablet.

Not to read too much into the event invite, but Samsung is using various shades of blue, as well as pops of bright white, which might mean we get a lovely shade of blue for the new Flip and Fold. After all, we saw a similar hint before Samsung’s Galaxy S25 lineup launched.

Further, in typical Samsung fashion, you can already pre-reserve ‘the latest Galaxy device’ and score a $50 credit. As with past promotions, you won’t need to commit to purchasing a device; you’re simply registering interest. That said, if you’re already interested in a new Flip or Fold, it’s worth signing up to score the $50 Samsung Credit.

Now that Samsung has confirmed its next Galaxy Unpacked for July 9, 2025, you can now pre-reserve the next Galaxy and score a $50 credit. As with previous Unpacked events, the entire offer is non-committal and doesn't cost anything – you'll fill out your name, email, and if you want a phone number to register your interest and unlock a $50 credit to Samsung. Additionally, Samsung says you'll unlock up to $1,150 additional savings, which is likely when trading in a device if you opt to preorder one of the new devices.View Deal

What to expect at Samsung’s July 9 Galaxy Unpacked

(Image credit: Samsung)

In several blog posts preceding these invites, Samsung has been teasing that its next devices will be “the next chapter of Ultra,” which leads us to believe that either the Galaxy Z Fold or Galaxy Z Flip (or both?!) will add “Ultra” to their names. Another theory is a new tri-folding device carrying the Ultra designation.

The animated version of the invite ends with 'Ultra Unfolds.' My money is on the Galaxy Z Fold 7 Ultra, but Samsung has already confirmed that an Ultra designation is coming to its foldable phones.

Both the Flip and Fold will now be in the seventh generation, and we’re expecting some pretty iterative but meaningful upgrades for both. Recent reports suggest a significant upgrade for what will likely be the star of the show, the Galaxy Z Fold 7. Much like the Galaxy S25 Edge, it’s expected to be even thinner when unfolded, and it will boast a larger internal screen, reportedly spanning 8 inches.

(Image credit: Future)

It’s also rumored to take a page from the Galaxy S25 Ultra and adopt an impressive 200-megapixel main sensor camera, which should significantly enhance the photography and videography capabilities of Samsung’s flagship foldable.

Of course, it should also get a speed upgrade thanks to new silicon inside and Samsung One UI 8, as well as more AI features. Expect the latter to arrive in the form of Galaxy AI, as well as through Samsung’s partnership with Google.

(Image credit: Philip Berne / Future)

With the Galaxy Z Flip 7, rumors suggest no major changes to the cameras – a less-than-stellar development, to be sure – but Samsung could roll out new software to make better use of the 50-megapixel main and 12-megapixel ultrawide cameras that we tested on the Flip 6.

In terms of what’s changing, like the Galaxy Z Fold 7, the Galaxy Z Flip 7 will reportedly be a bit larger, with a 6.8-inch internal display, but the real story is on the front.

Potentially matching Motorola’s latest Razr flip phone, Samsung might stretch the cover display to a full 4 inches on the Flip 7 - up from 3.5 inches on the Flip 6. That, paired with the new One UI 8 user interface and more AI features, might make that cover display a lot more usable and attractive.

Samsung's next two foldables will likely be the stars of the July 9 Unpacked, but considering the tech giant loves teasing upcoming devices, we wouldn’t be shocked if we get a look at a rumored tri-fold device. That would be pretty stellar.

(Image credit: Future)

Samsung didn't just use its last July 2024 Unpacked event to unveil the Galaxy Z Flip 6 and Galaxy Z Fold 6. We also got the Galaxy Ring, Galaxy Watch 7, and Galaxy Watch Ultra, (oh, and Galaxy Buds 3 Pro), so it’s likely we’ll see some new wearables next month. However, if you’re expecting the Galaxy Ring 2 or Galaxy Watch Ultra 2, don’t hold your breath for a release this time around.

The Galaxy Watch 8 could be getting a screen upgrade and some new health features, but one surprise might be the return of the Galaxy Watch Classic with a movable bezel around the screen – a possible prototype of this device popped up on eBay not too long ago.

Either way, whether you’re excited about a new Flip or a Fold, an Ultra or a wearable, Samsung is set to unveil something that will make you curious on July 9.

TechRadar will be the place to be for our live reporting and analysis, but we’ll also make it easy for you to watch the event unfold. It’ll be the third Galaxy Unpacked of 2025, and hopefully an exciting one.

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Should You Buy an Induction or Electric Stove? Here’s How to Make the Right Choice - Tuesday, June 24, 2025 - 02:10
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The path to Agentic AI: overcoming complexity to embrace the autonomous enterprise - Tuesday, June 24, 2025 - 02:41

The future of enterprise AI isn’t just about insights – it’s about a monumental evolution of how businesses buy and sell in the global economy.

AI agents are poised to take automation beyond any capabilities that we’ve witnessed to date, shifting from AI tools that assist decision-making to independently thinking entities that augment execution at scale.

Deloitte predicts that by 2027, half of all companies will use GenAI to launch agentic AI pilots or proofs of concept, marking a significant transformation in how businesses operate.

Challenges on the Path to Agentic Adoption

While agentic AI holds immense promise, organizations must first overcome multiple hurdles. Case in point: Another recent survey found that more than 85 percent of enterprises will require upgrades to their existing technology stack in order to deploy AI agents. Most businesses are still in the early stages of AI adoption, and scaling agentic workflows from initial investments to drive enterprise-wide ROI remains a major challenge.

The road to agentic AI requires rethinking IT infrastructure, ensuring seamless and quality data integration, addressing security and compliance risks, and fostering organizational trust in autonomous solutions – all while ensuring the right guardrails are in place. Without a well-defined strategy, companies risk inefficiencies, implementation barriers, reputational risk, and missed opportunities to harness AI's full potential.

Complexity in Scaling

Agents individually aren’t enough. They can’t be deployed in isolation and need to work in coordination across systems to execute complex multi-step processes – manifesting as agentic workflows. Unlike monolithic systems with predictable interactions, an agentic workflow orchestrates a network of AI agents to solve intricate and layered problems autonomously with machine-scale analysis and human in the loop decision making.

Businesses need advanced orchestration frameworks capable of managing these complex interactions, ensuring robust error handling and maintaining workflow continuity across teams. Developing a clear roadmap will be critical in helping organizations deploy and scale AI agents effectively.

Accountability and Governance

With multiple agentic workflows operating independently yet collaboratively, ensuring accountability is a major challenge. Without a well-defined governance model, businesses risk a lack of oversight, which can lead to noncompliance, financial discrepancies, and reduced trust in AI-driven processes. Agents need to understand the rules of business that humans follow – rules that are defined by legal frameworks, ethical practices, and captured in contracts between customers, suppliers, and partners.

By “gut checking” decisions against contractual terms before taking action and ensuring clear audit trails are in place across the business, agentic decision-making becomes transparent and traceable, and far less likely to result in unnecessary liability.

Ensuring Data and Privacy

In any enterprise system, it’s critical for organizations to handle sensitive information responsibly and securely. Before deploying agentic workflows, ensure that data is clean and structured so sensitive information may be used by multiple agents simultaneously without exposure.

This applies to bank account details that are necessary for supplier payments, employee personal information, and contract data, as prime examples. Businesses should also establish secure data pipelines and continuous compliance measures to mitigate risks while enabling AI agents to function effectively and responsibly.

Trust and Change Management

Adopting agentic workflows requires more than just technical capability – it demands cultural change. Many organizations struggle with trusting AI agents due to concerns about reliability, accuracy, bias, ethical implications, and lack of transparency.

In fact, a recent study revealed data output quality and security and privacy concerns are among the top 10 barriers to AI adoption. Resistance to change within organizations, combined with a lack of understanding of how AI agents work, can create obstacles.

For businesses to fully embrace agentic AI, increase AI literacy and awareness around how AI agents operate with internal training and a top-down call to action driven by leadership. Emphasizing security protocols and privacy protections will also help to build confidence.

The First Step Toward an Autonomous Enterprise

So where can businesses realize immediate value from AI agents and agentic workflows?

AI agents are only as good as the data they train on. If enterprises want to drive profitability and capture returns from their AI strategy, they should start by looking at the data that drives the flow of commerce. Commercial agreements and the critical data they contain are foundational to how enterprises buy and sell, while also providing the compliance constraints agents need to do their jobs well without adding layers of risk.

The path to agentic AI is not a straight line. Yet by strategically addressing challenges, businesses can unlock new levels of intelligence and operational efficiency to embrace their future as an autonomous enterprise.

We list the best performance management software.

This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro

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Why document-borne malware needs to be back on the radar for organization - Tuesday, June 24, 2025 - 04:50

The cybersecurity profession is always on high alert for new attack tactics as criminal groups adapt to overcome improved defenses against phishing and ransomware. But alongside the new innovations, some old-school tactics appear to be evolving making a comeback – or rather they never quite went away.

Document-borne malware is one such tactic. Once considered a relic of early cyber warfare, this method continues to pose a significant threat, particularly for organizations handling large volumes of sensitive information, such as those in critical infrastructure.

The appeal for attackers is clear. Everyday files - Word documents, PDFs, Excel spreadsheets - are inherently trusted and flow freely between businesses, often through cloud-based platforms. With modern security more focused on endpoints, networks, and email filtering, these seemingly mundane files can act as the ideal Trojan horse.

Understanding this evolving risk is key to stopping seemingly innocuous documents before they can wreak havoc.

Why are cybercriminals still using document-borne malware?

On the surface, attacks using malicious documents feel like a bit of a throwback. It’s a tactic that’s been around for decades at this point, however, that doesn’t make it any less dangerous for organizations.

Still, while the concept is nothing new, threat groups are modernizing it to keep it fresh and bypass standard security controls. This means the seemingly old-school tactic is still a threat even for the most security-conscious sectors.

As with other email-based tactics, attackers typically seek to hide in plain sight. Most attacks use common file types such as PDFs, Word documents, and Excel spreadsheets as malware carriers. The malware is usually hidden in macros, embedded in scripts such as JavaScript within PDFs, or hidden with obfuscated file formats and layers of encryption and archiving.

These unassuming files are coupled with popular social engineering techniques, such as a supplier invoice or customer submission form. Email attack tactics, such as spoofed addresses or compromised accounts, further camouflage the malicious content.

The rise of cloud-based collaboration tools has increased the attack surface. We’re all used to receiving any number of emails throughout the day with links to SharePoint, Google Docs, and other common platforms. This makes it harder to detect malicious files before they enter networks.

What makes document-borne malware particularly dangerous for critical infrastructure?

Most attacks seek to breach networks unnoticed to maximize their impact and eventual rewards. The potential gains for exfiltrating sensitive data or shutting down a system means groups are willing to invest more time and resources in trying new tactics that can pass unnoticed.

Further, document-borne attacks are all about blending into the background. For example, in the financial sector, the ecosystem offers plenty of opportunities with the thousands of incoming documents from customers, suppliers, and partners daily. Most firms have a constant inflow of financial statements, loan applications, compliance paperwork, and myriad other files entering their system.

If opened, a single malicious document can spread malware across critical networks. Attackers leverage document-based threats to deploy ransomware, steal credentials, or exfiltrate sensitive data, so one wrong click can come with catastrophic consequences, especially for critical sectors that rely heavily on a reputation for trust and reliability.

Strict regulatory compliance demands can raise the stakes further and, depending on their region and function, firms could fall under the remit of the GDPR, DORA, NIS2, and more. Failing to meet these demands can result in severe financial penalties and a significant blow to the firm’s reputation.

Why are organizations struggling to defend against these threats?

From our experience, document security is often overlooked in favor of other areas like network perimeter and endpoint protection. Document-borne attacks are mundane enough to slip down the priorities list but advanced enough to defeat most standard security tools.

Security teams may lack the visibility or tools to inspect and sanitize every incoming file, particularly in fast-moving digital workflows.

There tends to be an over-reliance on signature-based antivirus solutions, which often fail to detect modern document-borne threats. While security teams are typically aware of malicious macros, formats like ActiveX controls, OLE objects, and embedded JavaScript may not be on the radar.

Attackers have also latched onto the fact there is a significant mental blind spot around documents seemingly delivered through familiar cloud-based channels. Even when employees have received phishing awareness training, there is a tendency to automatically trust a document coming in through an expected source like Google or Office 365.

What steps should businesses take to mitigate document-borne malware risks?

As with most evolving cyberattack tactics, a multi-layered strategy is the key to fending off document-borne threats.

One key step is adopting a multi-engine approach to malware scanning. While threat actors may be able to fool one detection engine, having multiple different tools will improve the chances of catching hidden malware and reduce false negatives.

Content Disarm and Reconstruction (CDR) tools are another important element. These sanitize and remove malicious macros, scripts, and active content while preserving document integrity. Suspect files can then be run through advanced standboxes to identify previously unknown threats by detecting their malicious behavior whilst in a contained environment.

The network should also be set with strict file policies, restricting high-risk file types and enforcing user authentication before document uploads. Setting file size limits can also help catch malicious documents where hidden code has made them larger than normal.

Efficiency and reliability are also key here. Organizations need to be able to identify malicious documents hiding in their typical incoming traffic, but without disrupting a workflow that customers expect to be fast and consistent.

Stronger email security measures will also help to detect and block malicious attachments before they reach users. Moving away from signature-based detection and towards behavioral analytics will improve the chances of catching out attackers posing as trusted contacts and services.

Including document-based threats in employee awareness efforts will also help staff spot signs like unexpected macros and spoofed invoices in case they make it through other measures. In particular, more scrutiny is needed for files shared through cloud platforms.

Companies should adopt a zero trust mindset, treating every incoming file as a potential threat until it has been scanned and sanitized.

We list the best document management software.

This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro

Amazon reveals huge £40 billion UK investment in major cloud, AI and jobs boost - Tuesday, June 24, 2025 - 04:52
  • Amazon's three-year plan includes £40 billion in UK investment
  • "Thousands" of jobs set to be created across new and upgraded sites
  • Most of the benefits will be seen in regions typically overlooked by such investments

Amazon has announced plans to invest £40 billion into the UK over a three-year period spanning between 2025 and 2027.

The multi-billion pound investment will fund the expansion of Amazon's operations within the UK, leading to more jobs, boosting national GDP and strengthening the infrastructure that Amazon relies on (and therefore other UK consumers and businesses).

The huge sum isn't insignificant – the UK is Amazon's third-largest market, after the US and Germany, two nations that have already seen billions in investments spanning both ecommerce infrastructure and sovereign cloud efforts.

UK Amazon investment

Boasting of its position as a top-10 private sector employer across the UK, with more than 75,000 citizens part of its workforce, Amazon said its latest investment would create thousands more jobs, the "vast majority" of which should be away from London and the South East.

Four new Amazon fulfilment centers are in the pipeline, including two in the East Midlands, one in Hull and a further one in Northampton - with the latter two anticipated to generate 2,000 jobs each.

The company also declared its investment would be nearly matched when it comes to boosting the UK's GDP, which Amazon anticipates adding £38 billion to the UK economy.

Besides adding further delivery stations across the UK, Amazon also plans to upgrade more than 100 operational buildings and open two more at its East London corporate HQ.

Promising a minimum salary of £28,000 for full-time workers (and £30,000 in London), robotics technicians, safety experts and mechatronic engineers will be among the more than 60 roles offered by the company as part of its huge investment.

"When Amazon invests, it’s not only in London and the South East – we’re bringing innovation and job creation to communities throughout England, Wales, Scotland, and Northern Ireland, strengthening the UK’s economy and delivering better experiences for customers wherever they live," noted Amazon CEO Andy Jassy.

UK Prime Minister Keir Starmer welcomed the "thousands of new jobs," which he described as offering "real opportunities for people in every corner of the country to build careers, learn new skills, and support their families."

“Amazon’s £40 billion investment adds another major win to Britain’s basket and is a massive vote of confidence in the UK as the best place to do business.," he added.

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Thousands of PCs, phones and tablets stolen and lost by UK public sector bodies prompting fears of huge national security risk - Tuesday, June 24, 2025 - 05:22
  • Device loss from UK governmental departments tops 2000 in just one year
  • Experts fear stolen devices could provide entry points for hackers
  • Phone and tablet thefts pose risk despite widespread encryption

Have you ever lost a phone or computer and worried about what someone might find on it?

Thousands of devices have gone missing from UK government departments in the past year, raising serious concerns about cybersecurity and data protection.

Analysis by The Guardian, based on freedom of information disclosures, found the government lost over 2,000 laptops, phones and tablets in the past 12 months, with a replacement cost estimated at around £1.3m.

Surprisingly large numbers

The Department for Work and Pensions, Ministry of Defence, and the Cabinet Office each reported hundreds of missing tech items.

The Ministry of Defence alone recorded 103 missing laptops and 387 phones in just five months of 2025. Other departments affected included HM Treasury, the Bank of England, and the Home Office.

“We treat all breaches of security very seriously and we require all suspected breaches to be reported. All incidents are subjected to an initial security risk assessment, with further action taken on a proportionate basis," an MoD spokesperson said.

Playing down fears, the defence department added, “Encryption on devices ensures any data is safeguarded and prevents access to the defence network.”

This sentiment was echoed by the Bank of England, which said it “takes the security of devices and data very seriously and has suitable protection in place.”

The same official line was trotted out by a government spokesperson who said, “We take the security of government devices extremely seriously, which is why items such as laptops and mobile phones are always encrypted so any loss does not compromise security.”

Professor Alan Woodward, a cybersecurity expert at the University of Surrey, wasn’t quite so reassured, telling The Guardian, “These are surprisingly large numbers. When you are talking about so many [it creates] a large attack surface [for hackers]. If 1% were system administrators who had their phones stolen, that’s enough to get in.”

He added, “If devices were open when stolen, as frequently happens with phones snatched on the street, criminals could keep them open and drill down into the device and once the phone is open, by design it is readable and accessible.”

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The Google Pixel 10 Pro Fold could be the first foldable to get a much-needed durability feature - Tuesday, June 24, 2025 - 05:34
  • The Google Pixel 10 Pro Fold could be the first foldable phone with an IP68 rating
  • This would give it more dust resistance than other foldables
  • It might also have a slimmer hinge and a bigger cover screen than its predecessor

The best foldable phones have come a long way in recent years, but they still trail conventional handsets when it comes to dust resistance. That could change, though, with the Google Pixel 10 Pro Fold.

According to Android Headlines, Google's next foldable will have an IP68 rating. That’s the same rating as you’ll find on high-end handsets like the Samsung Galaxy S25 Ultra and iPhone 16 Pro, and it means the phone will be dust-tight and water resistant to depths of up to 1.5 meters for 30 minutes.

It’s a fairly standard feature on the best candybar phones, but it isn’t something you’ll find on any foldable phones at present, despite these usually being among the most expensive phones you can buy.

The Google Pixel 9 Pro Fold, for example, has an IPX8 rating, meaning it has the same level of water resistance but no dust resistance at all. The Samsung Galaxy Z Fold 6 does a bit better with an IP48 rating, meaning it’s good for water resistance and has some dust resistance, but it's only protected against things that are bigger than 1mm.

So, if this leak is accurate, then the Google Pixel 10 Pro Fold could be the first foldable phone that’s properly protected against dust – though it’s possible that another upcoming foldable, such as the Samsung Galaxy Z Fold 7, could beat it to that title, since Samsung’s phone will probably launch sooner.

A slimmer hinge and a bigger screen

The Google Pixel 9 Pro Fold (Image credit: Techradar / Zachariah Kelly)

In any case, this report also claims that the Google Pixel 10 Pro Fold will have a slimmer hinge than its predecessor, which will allow the phone as a whole to also be thinner. They don’t say how thin, but for reference, the Pixel 9 Pro Fold is 5.1mm thick when unfolded and 10.5mm thick when folded.

Additionally, the Pixel 10 Pro Fold’s cover screen will apparently be slightly bigger at 6.4 inches (up from 6.3 inches on the current model).

This is all reassuring to hear, because previous Pixel 10 Pro Fold leaks suggest that not much else might be getting improved. So, at least if this latest information is correct, there could be some reasons to upgrade.

We might find out exactly what the Pixel 10 Pro Fold has to offer on August 20, as leaks suggest that’s when it will land, with the phone likely to launch alongside the rest of the Google Pixel 10 series.

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