News

GPT-5 is coming to Apple Intelligence soon, but it won’t solve Apple’s biggest AI problem - Friday, August 8, 2025 - 07:20
  • OpenAI’s GPT-5 model will soon be available alongside Apple Intelligence
  • That means more powerful ChatGPT features on your Apple device
  • But this move may make life harder for Apple’s rumored chatbot

OpenAI has just released its latest GPT-5 artificial intelligence (AI) model, and it’s set to bring a whole host of powerful new features to the ChatGPT chatbot. Thanks to Apple’s integration of ChatGPT into Apple Intelligence, that could bring benefits to a wider set of people than merely ChatGPT users – but it also brings some serious risks to Apple.

When might we see GPT-5 in Apple Intelligence? Well, news outlet 9to5Mac thinks it has the answer. The publication claims that Apple told it that GPT-5 will arrive on Apple devices with the release of iOS 26, iPadOS 26, and macOS Tahoe. That’s due to happen in early September, meaning there’s only about a month to wait before GPT-5 is directly incorporated into Apple’s products.

You'll apparently be able to access GPT-5 in a few different ways on iPhones and Macs. The most obvious being when you use Siri for more complex questions that it can't answer, but also with Apple's Writing Tools and Visual Intelligence, which uses your iPhone's camera to help answer questions about what you're looking at.

The new features in GPT-5 include different personalities (including Cynic, Listener, Nerd, and Robot), fresh theming options, and an improved Voice Mode. Google users will also soon be able to connect their Gmail, Google Calendar, and Google Contacts accounts directly to ChatGPT.

GPT-5 comes in a few different sizes, including the regular GPT-5 model, GPT-5 mini, and GPT-5 nano. These offer different levels of reasoning and are all available to free users. If you’re paying $200 a month for ChatGPT Pro, you’ll also get access to the deeper GPT-5 pro and GPT-5 thinking models, which take longer to respond but offer more insightful responses.

The wait goes on

(Image credit: Future/Jacob Krol)

While ChatGPT can be used in conjunction with Apple Intelligence, you have to specifically invoke it. Most queries to Apple’s AI will use Apple Intelligence, but if there’s something that Apple’s model can’t answer, it will ask if you want to hand off to ChatGPT.

Right now, relying on ChatGPT for more in-depth queries doesn’t reflect particularly well on Apple Intelligence, but there are signs that Apple is working to correct that. The company is reportedly developing its own AI chatbot to rival ChatGPT and others (despite previously telling TechRadar “that was never the goal, and it remains not our primary goal”).

Unfortunately, we don’t know when that chatbot will be ready, which could be why Apple is moving so swiftly to incorporate GPT-5 into Apple Intelligence: it might be an attempt to keep Apple’s AI relevant while the company works on its own solution. But the longer we have to wait – and the more features OpenAI adds to ChatGPT – the higher the expectations will be on Apple’s chatbot, and the harder it will be for Apple Intelligence to eventually usurp its rivals.

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Quordle hints and answers for Saturday, August 9 (game #1293) - Friday, August 8, 2025 - 10:00
Looking for a different day?

A new Quordle puzzle appears at midnight each day for your time zone – which means that some people are always playing 'today's game' while others are playing 'yesterday's'. If you're looking for Friday's puzzle instead then click here: Quordle hints and answers for Friday, August 8 (game #1292).

Quordle was one of the original Wordle alternatives and is still going strong now more than 1,100 games later. It offers a genuine challenge, though, so read on if you need some Quordle hints today – or scroll down further for the answers.

Enjoy playing word games? You can also check out my NYT Connections today and NYT Strands today pages for hints and answers for those puzzles, while Marc's Wordle today column covers the original viral word game.

SPOILER WARNING: Information about Quordle today is below, so don't read on if you don't want to know the answers.

Quordle today (game #1293) - hint #1 - VowelsHow many different vowels are in Quordle today?

The number of different vowels in Quordle today is 4*.

* Note that by vowel we mean the five standard vowels (A, E, I, O, U), not Y (which is sometimes counted as a vowel too).

Quordle today (game #1293) - hint #2 - repeated lettersDo any of today's Quordle answers contain repeated letters?

The number of Quordle answers containing a repeated letter today is 4.

Quordle today (game #1293) - hint #3 - uncommon lettersDo the letters Q, Z, X or J appear in Quordle today?

• No. None of Q, Z, X or J appear among today's Quordle answers.

Quordle today (game #1293) - hint #4 - starting letters (1)Do any of today's Quordle puzzles start with the same letter?

The number of today's Quordle answers starting with the same letter is 0.

If you just want to know the answers at this stage, simply scroll down. If you're not ready yet then here's one more clue to make things a lot easier:

Quordle today (game #1293) - hint #5 - starting letters (2)What letters do today's Quordle answers start with?

• N

• I

• E

• V

Right, the answers are below, so DO NOT SCROLL ANY FURTHER IF YOU DON'T WANT TO SEE THEM.

Quordle today (game #1293) - the answers

(Image credit: Merriam-Webster)

The answers to today's Quordle, game #1293, are…

  • NOOSE
  • INLET
  • ELEGY
  • VIRUS

I screwed up today, guessing a word with a letter that I already knew was in the wrong position.

However, as is often the case, the error actually opened up another column and allowed me to guess ELEGY – a word I would have taken longer to find without my lucky error.

Daily Sequence today (game #1293) - the answers

(Image credit: Merriam-Webster)

The answers to today's Quordle Daily Sequence, game #1293, are…

  • SPACE
  • INNER
  • CONIC
  • KNELT
Quordle answers: The past 20
  • Quordle #1292, Friday, 8 August: KNEEL, KINKY, RALPH, BOOZY
  • Quordle #1291, Thursday, 7 August: PLUNK, PROXY, CURVY, PEARL
  • Quordle #1290, Wednesday, 6 August: RISKY, APART, FAUNA, HANDY
  • Quordle #1289, Tuesday, 5 August: ROAST, SLICK, AUDIT, BILLY
  • Quordle #1288, Monday, 4 August: MACAW, SINCE, COLON, CHIRP
  • Quordle #1287, Sunday, 3 August: MOTIF, LEERY, LOFTY, BURST
  • Quordle #1286, Saturday, 2 August: WARTY, PUPAL, CLEAR, SLICE
  • Quordle #1285, Friday, 1 August: ACTOR, MEALY, WIDTH, ADOBE
  • Quordle #1284, Thursday, 31 July: STYLE, VALET, AGONY, ALLOY
  • Quordle #1283, Wednesday, 30 July: DEBAR, ADMIN, FOLIO, USAGE
  • Quordle #1282, Tuesday, 29 July: BATCH, TOPIC, MURKY, BUNCH
  • Quordle #1281, Monday, 28 July: CANDY, TRYST, SHIRT, FORGO
  • Quordle #1280, Sunday, 27 July: TRAWL, BALER, PIANO, MINCE
  • Quordle #1279, Saturday, 26 July: MUDDY, SAINT, KINKY, POLAR
  • Quordle #1278, Friday, 25 July: BONUS, RESIN, CEDAR, MADAM
  • Quordle #1277, Thursday, 24 July: AGONY, VERVE, GLEAN, MINUS
  • Quordle #1276, Wednesday, 23 July: OZONE, PENCE, ROOMY, WIDER
  • Quordle #1275, Tuesday, 22 July: OPTIC, GIDDY, VOCAL, ADULT
  • Quordle #1274, Monday, 21 July: KNEED, SNAIL, PINTO, FEAST
I am a robotic expert and here are 5 things you should do about autonomous mobile robots - Friday, August 8, 2025 - 10:06

Warehouse efficiency is crucial in helping get goods into the arms of customers. In its simplest form, this means picking, packing and shipping goods from the warehouse to the home as quickly, efficiently and cheaply as possible. In practice, however, there are several challenges that organizations face in their battle to continuously meet customer demand.

Costs for warehouse operators continue to balloon, amidst rising wages, increased national insurance contributions and increased operational costs. Data from the UK’s Office for National Statistics showed that in Q1 2025, costs rose more steeply for transport and storage companies (including logistics, parcels, haulage and warehousing) than for other comparable sectors. This pressure is being compounded by a huge labor shortage, with skilled employees continuing to leave the industry year on year, and the pipeline of emerging talent continuing to decrease.

Businesses are seeking new alternatives to help solve some of these critical industry challenges – including the introduction of automation, and more specifically, autonomous mobile robots (AMRs). These robots can help complete labor-intensive manual tasks, from intricate picking and sorting of goods to moving pallets and large payloads – creating huge efficiencies. Here are five key benefits and considerations for companies looking to AMRs to drive efficiency.

1. AMRs to solve labor challenges

Warehouses are facing several compounding labor-related pressures simultaneously. An aging workforce means more and more talent leaves the industry each year, while the younger generations are seemingly less likely to consider a role in logistics – owing to a preference for more ‘prestigious’ jobs. For existing warehouse employees, retention and workplace engagement is low, contributing to significantly higher turnover rates than in other sectors. These labour disruptions contribute to the slower fulfilment of orders, reduced margins and ultimately impact supply chain resilience.

Rather than taking or replacing jobs, AMRs are actively filling much needed gaps in the labor force, in a way that enhances safety and increases job satisfaction. Using complementary strengths of robots and human workers enhances overall productivity. AMRs excel at repetitive, physically demanding and precision tasks, such as moving heavy loads, sorting items and transporting goods across the warehouse. This allows human workers to focus on higher-value tasks, involving problem solving, critical thinking and adaptability. The result is an efficient workflow, in which the bulk of more dangerous manual labor is handled through automation, while humans oversee quality control, ensuring orders are fulfilled quicker and with less errors.

2. Meeting demands through reduced order cycles

Today’s shoppers prioritize convenience and experience. There is an expectation for quick and efficient delivery of items purchased online, and next-day - or increasingly same-day - deliveries are becoming the industry standard. Failure to meet these expectations risks impacting customer loyalty and retention. In fact, as may as one in three customers won’t purchase from a brand they like again, if they have a single negative experience. Improving the order cycle of goods – from order receipt, through to picking, packing, sorting and shipping – is critical to meeting these expectations.

Close integration between AMRs and Warehouse Management (WMS) ensures accurate, real-time data on current inventory, preventing delays and stockouts. By bringing goods directly to workers on the warehouse floor, AMRs minimize walking and travel time. Equally, advanced navigation systems ensure efficient routing and continuous operations. The result is a quantifiable improvement in picking rates, shorter lead times and increased throughput.

3. Providing increased flexibility and scalability

AMRs provide the additional benefit of flexibility and scalability. Season peaks, like Christmas, require significantly more resources to manage an increased order volume. This often requires larger recruitment drives, from an already dwindling talent pool, and longer hours to meet fulfilment deadlines.

Without time consuming training processes, AMRs can meet the increased volume of work with minimal ramp-up time needed. As business demands change, AMRs can be scaled up and down to match a live workload and seasonal peaks, while human workers can focus on making reactive changes to overarching business challenges. If demand is massively increased, businesses can add more AMRs to their fleet and integrate these without major infrastructure changes or downtime.

4. Increasing efficiency through orchestration

While the benefits are clear, deploying AMRs alone isn’t enough to unlock their full potential. Without integration, the efficiency of AMRs can be limited, if they fail to coordinate and complement the workloads of other automated systems, alongside human employees. The future of teamwork within warehouses is through multi-robot and people orchestration – or technologies that help to coordinate robot fleets and the surrounding manual workers all under one system.

Driving maximum efficiency while using AMRs requires integration, and the application of real-time data from other key warehouse technologies. For example, orchestrators, who can use live order and inventory information from WMSs can allocate tasks to the most suitable robots, or humans, based on proximity, availability and current workload. This ensures that each robot is always working on the most optimal task possible. Resulting reductions in idle time and bottlenecks, through the intelligent application of resources, minimizes errors and ultimately drives improved efficiency and throughput across the warehouse.

5. Future-proof your operation

Ensuring supply chain resilience, and the ability to maintain consistent fulfilment, requires the embracement of technology to drive efficiency. The introduction of AMRs should be part of a wider long-term supply chain and warehouse strategy to balance the strengths of human workers, the efficiency gains for technology and intelligent decision making through real-time data. Together this will enable faster and more accurate delivery of goods, while collectively strengthening the supply chain’s ability to withstand and recover from unexpected challenges.

Ultimately, rising costs and labor shortages are making warehouse efficiency increasingly difficult. Rising adoption of AMRs helps fill labor gaps, speed up order fulfilment and provides valuable flexibility during peak periods. When integrated with warehouse systems and human workers, they optimize workflows and reduce errors overall. Embracing AMRs should be part of a broader technology strategy to provide faster deliveries, meet customer expectations and ultimately build a more resilient supply chain.

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Embracing the AI future - Friday, August 8, 2025 - 10:15

In 1967, I began my first job working with computers. The company was presciently named International Data Highways (IDH), the brainchild of my remarkable mentor, Charlie Ross. Even in the infancy of computing, Charlie was pushing the boundaries of what computer science could achieve. He envisioned a world where financial and business information would be instantly accessible via terminal. His foresight was extraordinary, especially considering the limitations of the time.

Charlie was a visionary, driven by possibilities invisible to others but clear as day to him. He created an environment where curiosity was expected and boldness rewarded. It was a heady environment for a 19-year-old to be thrown into—and Charlie believed in throwing people in the deep end. He wanted his team to be brave, empowered, and unafraid to fail. This mindset was radical in 1967 Britain, where conformity and rigid corporate hierarchies ruled.

That early baptism by fire prepared me for the revolutionary journey computers would take over the next half-century. Little did I know that I had joined the most transformative industry the world had ever seen.

The rise and fall of giants

The first computer I worked on was the Sperry Univac 418—a massive, complex machine with a 24-bit word structure and a 12-bit addressing mechanism. It used a storage device known as a FastRand drum, which weighed two and a half tons and could store a mind-bending 100 megabytes of data. In those days, IBM dominated the industry with batch processing, while Sperry and others pushed the frontier of real-time computing.

IBM’s market share in the early 1970s was nearly 80% of the global computing market. But by the 1990s, the once-mighty firm teetered on the edge of collapse. Agile, innovative players like Digital Equipment Corporation and Data General had emerged, and IBM’s fall was swift and brutal. Watching this unfold in real time impressed upon me one core truth: this is an industry where today's titan is tomorrow’s toast.

Much of this volatility can be traced to Moore’s Law. In 1965, Gordon Moore predicted that the speed and capacity of transistors would double every 18–24 months. This exponential growth would continue to redefine the limits of possibility—not just in computing power but in how quickly innovation itself could accelerate. Two years after Moore’s prediction, I entered the industry. The rest is history—and we’re still writing it.

From constraints to catalysts

The innovations of the past five decades—mainframes, PCs, the internet, mobile devices—were the hors d’oeuvres. What we are now witnessing with AI is the main course. The difference lies not just in power, but in liberation. For most of my career, progress was constrained by the lack of computing power, limited storage, and slow processing speeds. Cloud computing, distributed architecture, and global broadband have obliterated those limits.

Today, we operate in a world of universal access. Storage is cheap and nearly infinite. Computing power is on demand. Barriers are gone. And with that, we have opened a new door—one that leads not to incremental improvement, but to a new industrial revolution.

This is not a wave. It’s a tsunami.

Those sitting comfortably on the beach, sipping tea and admiring the view, are about to be swept away. Those who grab a surfboard and paddle out to meet the surge head-on will experience the ride of a lifetime.

AI: the great equalizer

Perhaps the most stunning transformation AI brings is the democratization of knowledge. For centuries, information was locked behind paywalls—academic, professional, institutional. In some industries, guild-like structures guarded specialized knowledge jealously. AI changes that. It is the ultimate key, unlocking access for anyone with a connection and curiosity.

Professional hierarchies will flatten. Management will face new levels of transparency and accountability thanks to real-time analytics. Strategic decisions once made in echo chambers will now be data-informed and challengeable.

This will not be a time for the timid. It will favor the bold, the agile, the open-minded. Yet the true revolution lies not in how companies operate—but in how people live, learn, and grow.

The coming reinvention of education

Education may be the sector most radically transformed by AI. For too long, students have been shuffled through one-size-fits-all classrooms, forced to memorize facts, and judged by standardized exams. AI opens the door to personalized, adaptive learning—customized in real time to each student’s strengths, weaknesses, and interests.

Imagine a system where students are assessed continuously through participation and engagement, not just snapshots on test days. AI can identify knowledge gaps and tailor content dynamically—favoring subjects that spark passion, curiosity, and intrinsic motivation. Students will no longer be treated as production units that must progress at the same pace. They will be treated as individuals.

Parents will no longer need to buy homes in expensive school districts to access quality education. World-class learning will be accessible to everyone, everywhere. Finally, education will be democratized—just as knowledge is.

Compare this to China’s Gaokao, where every high school student takes a life-determining university entrance exam on the same day in June. Should a teenager’s future be determined by two days of testing—or by twelve years of continuous growth and learning? AI makes that question more than rhetorical. It makes a new model possible.

Unleashing human creativity

Beyond education, AI promises to unlock a renaissance of human creativity. By automating repetitive and menial tasks, it will free the mind to focus on imagination, problem-solving, and innovation. AI will allow people to color outside the lines again—something that corporate culture and standardized education often suppress.

Innovation will no longer come just from elite R&D labs or top universities. It will come from a billion creative minds newly empowered. AI will not just be a tool of efficiency—it will be a force of liberation.

Conclusion: embrace the future

Looking back on my 57-year journey—from machine code to machine learning—I’m reminded of how much has changed, and yet, how many principles remain the same. Vision, courage, curiosity, and resilience remain the essential traits of any innovator.

The tools may change. The pace will accelerate. But the opportunity—for impact, for growth, for transformation—has never been greater. We stand at the edge of something vast. The surf is up and the surfboards are ready.

Let’s enjoy the ride.

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This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro

PlayStation is moving towards a 'community based engagement business', according to Sony senior vice president - Friday, August 8, 2025 - 10:20
  • Sony senior vice president Sadahiko Hayakawa has made some interesting comments about the company's gaming strategy
  • He said that it's "moving away from a hardware centric business more to a community based engagement business"
  • This could mean that more multi-platform PlayStation games are on the way

Sony senior vice president Sadahiko Hayakawa has revealed some interesting details about the company's current gaming strategy.

Speaking in a Q&A after the company's latest earnings call, Hayakawa was asked about Sony's investment in various intellectual property (IP).

"We have been shifting towards creation," he responded, before listing a number of examples. This included the move towards the production in digital cameras in Sony's TV segment, in addition to the expansion of the company's music catalogue through acquisitions.

"In our gaming business, we're moving away from a hardware centric business more to a community based engagement business," he said.

"That has been increasing, so now as we make more of a transition for more entertainment creation the stability of our performance is increasing."

As for what this could mean in practical terms, it's likely that we'll see further multi-platform PlayStation releases, particularly when it comes to its live-service offerings.

In the case of a game like Helldivers 2, which is set to launch on Xbox on August 26, it makes sense that Sony would want to maximize its persistent live-service revenue by having the title available on as many platforms as possible rather than just the PlayStation 5.

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How enterprises can transition their knowledge and systems for Agentic AI - Friday, August 8, 2025 - 10:22

As the adoption of agentic AI accelerates across industries, enterprise leaders face a crucial challenge: preparing today’s knowledge and systems for tomorrow’s AI-powered customer service.

Integrating distributed knowledge, ensuring information accuracy, and architecting AI agents are not just technical exercises—they are strategic imperatives for any organization seeking to stay ahead in the age of generative and agentic AI.

This article provides five key steps to future-proofing an enterprise for the agentic AI era.

1. The foundation: knowledge quality and ownership

At the heart of any effective agentic AI system lies one asset: organizational knowledge. Yet, as enterprises have grown, so too has the sprawl of knowledge—scattered across departments, tools, and formats. The first—and arguably the most difficult—step is consolidating this knowledge into one unified, accurate, and accessible source.

It’s not a one-off job. It’s not about ingesting that information just once and then having it distributed to customers, for example, when we're talking about customer service. It is especially relevant to keep it up to date and think of knowledge as something that needs to be maintained.

Key actions for enterprises:

Aggregate and validate: employ technologies like Azure AI Search to unify data, but ensure each piece of information is verified and free of conflicts or outdated content.

Assign ownership: make subject matter experts responsible for ongoing accuracy. Knowledge must be continuously maintained, not simply imported.

Automate where possible: use tools to automatically detect ambiguity, outdated data, and discrepancies, but always have clear human accountability.

2. Integration: bridging technical silos

Even the highest-quality knowledge is useless if it’s trapped in silos or lost in translation between systems. Technical integration is a prerequisite for agentic AI success. Leaders should focus on both aggregation and real-time synchronization across all knowledge repositories, ensuring seamless interoperability with AI agents.

Best practices:

Synchronize changes in real time: any updates to knowledge should be reflected instantly across all systems feeding the AI.

Prepare for multimodality: enterprises must handle diverse file types—text, images within PDFs, and even external references—that affect the factual reliability of responses.

Design for compatibility: ensure integration mechanisms work not only for aggregation but for active use by AI systems, reducing friction between legacy and modern platforms.

3. Precision retrieval: from domain buckets to human-in-the-loop

Agentic AI thrives not on sheer volume of knowledge, but on the precision of its retrieval and application. This requires a clear strategy for domain separation—defining specific knowledge “buckets”—and robust quality assurance processes.

With agentic AI systems, it is better to split the domains into respective buckets... define the different domains that need to be handled and make sure that specialists are available for respective knowledge retrieval. Proper quality assurance with, for example, human-in-the-loop approaches, is essential.

What this means:

Define and limit scope: by narrowing knowledge domains, organizations make quality control manageable while improving retrieval accuracy.

Human oversight: subject matter experts should be involved in reviewing responses, especially when AI interacts with ambiguous or complex queries.

Smart conversational design: build agentic systems that clarify user requests, routing queries to the correct knowledge base.

4. Context over “training”: the new paradigm for Agentic AI

Contrary to popular belief, the primary challenge in deploying agentic AI is no longer traditional “training” of models. Instead, it is about providing the right context, curated and orchestrated by a new breed of professionals: agent architects and prompt engineers.

What’s changing:

Shift from ML training to context engineering: it’s less about fine-tuning models, and more about architecting the context and guidance that AI agents need to perform.

Emergence of prompt engineering: there’s a growing need for experts who can design effective prompts, stay abreast of changing base model standards, and translate business needs into actionable guidance for AI agents.

Use case definition: effective AI agents require clear use case data, drawn from real customer pain points—not misleading conversational analytics from outdated IVR systems.

5. Legacy integration and open standards: future-proofing the stack

Many enterprises remain shackled by legacy infrastructure. Successful AI transformation demands not only technical modernization but also alignment with open standards that enable agent-to-agent collaboration and cross-system compatibility.

Key actions for enterprises:

Assess and modernize: identify which legacy systems hinder integration and prioritize making them accessible.

Adopt open standards: invest in emerging protocols that facilitate inter-agent communication, collaboration, and future expansion.

Conclusion

For those steering enterprises toward agentic AI, preparation means far more than adopting the latest model or platform. It demands a holistic strategy: consolidating and maintaining accurate knowledge, breaking down technical silos, orchestrating precise retrieval, and embracing the new disciplines of context and prompt engineering. By acting now, leaders can ensure that tomorrow’s AI agents not only deliver on their promise, but do so with the precision, reliability, and agility that today’s customers—and tomorrow’s enterprises—will demand.

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This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro

Data center firm leaks massive 38GB database containing thousands of personal records online - Friday, August 8, 2025 - 10:26
  • Security researcher finds unsecured 38GB database containing 10,820 records
  • Names, postal addresses, and more were leaked to the open internet
  • The archive, owned by IMDataCenter is now shut down

IMDataCenter, a Florida-based data hygiene, enhancement, and append services provider, has been found leaking thousands of sensitive personal records to the open internet.

Security researcher Jeremiah Fowler discovered an unencrypted and non-password-protected database, containing 10,820 records. It was 38 GB in size, with the majority of files being .CSV spreadsheets with “many thousands or hundreds of thousands of rows of PII.”

There is no evidence of abuse in the wild just yet, but the PII (Personally Identifiable Information) included people’s names, postal addresses, email addresses, phone numbers, and lifestyle or ownership information.

Locking down the database

“The records appeared to be a storage repository for client orders labeled “reports” and “results”,” Fowler told Website Planet.

“Files names indicated these lists were used for multiple purposes, including sales and marketing leads for industries such as insurance, solar, elections, car warranties, hospitals, healthcare providers, and more.”

IMDataCenter is a Florida-based division of Brooks Integrated Marketing, offering a platform for marketing data improvement, including identity resolution, phone and email appending, Complete Integrated Marketing Append (CIMA), and more.

The platform’s data library spans 260 million individuals, 130 million households, 600 million emails, 550 million phone numbers, and more.

Fowler reached out to the company to warn them about the leaking information, and the database was locked down soon after.

“Data security is really important to us too and we really appreciate you sharing this information with us,” they told the researcher. “We are working to secure the information ASAP”.

The researcher also stressed that many companies hire third-party service providers to own and manage such databases. It is unknown who maintains IMDataCenter’s one. It is also unknown if any malicious actors found the database in the past, or abused it for phishing, identity theft, or similar impersonation attacks.

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