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The best cheap GoPro deals and sales for July 2025 - Monday, July 14, 2025 - 15:09

GoPro deals are offering up some excellent savings across the full Hero range right now, with the release of the Hero 13 Black and older models dropping even further in price. We've been watching these costs trickle down over the last few months, so anyone on the hunt for a cheap GoPro right now is well-catered for. Those GoPro sales aren't just reserved for those with the big bucks, though, we're also seeing older models taking steep savings these days. From the Hero 12 to the latest entry-level action camera, there are GoPro deals at every budget level available.

If you're just after the newest release, however, you're shopping at the right time. The latest GoPro Hero action camera is on our best GoPro camera list, thanks to its affordable price tag of $199.99 / £199.99 / AU$349.99. It's easy to use and features a compact and rugged design with an impressive battery life.

We'll explain each model's specs, making it easy for you to compare them all. So whether you're after the smoothest 4K scene shooting or a reliable budget 1080p option, we've got the best GoPro deal for you.

The best GoPro prices right now

(Image credit: GoPro)1: GoPro Hero Action Camera

GoPro's cheapest action camera

AffordableCompact designSimple to useLimited video options

If you want a cheap and easy-to-use action camera, the 2024 GoPro Hero is a fantastic option, priced at just $199.99 / £199.99 / AU$349.99. While it lacks some of the high-quality video options that GoPros are known for, the camera does include impressive features such as HyperSmooth video stabilization, ultra HD 4K video, and an LCD touch-screen display.

It's also highly compact, with 35% less volume and 44% less mass than the Hero12 Black. It also has a battery life of up to 80 minutes and a rugged, waterproof design of up to 16ft under water.

(Image credit: GoPro)1: GoPro Hero 12 Black deals

Extra features at a great price

Frequently discountedSuberb stabilizationSupport for Bluetooth audioStill expensive

The GoPro Hero 12 Black was released in 2023 and sat at the top of our best GoPro list before the GoPro Hero 13 was released in 2024. It's feature-packed and still one of the best action cameras you can buy, and it's also frequently discounted thanks to newer releases.

Compared to the Hero 11, new features include a 1/4-inch thread mount to handle mini tripods, HDR video capture for improved picture, and support for wireless audio from a Bluetooth microphone. You're also getting GoPro's excellent Hypersmooth stabilization to handle your action shots, 10m waterproofing, and a battery life lasting up to two and a half hours.

(Image credit: Gopro)1: GoPro Hero 11 Black deals

The best GoPro action camera for social media

HyperSmooth 5.0 with 360° horizon lock Support for 10-bit videoImproved battery lifeUser friendlyExpensive

GoPro's latest and greatest, the Hero 11 Black, was released in September of 2022 and is no longer available from the official GoPro store. The Hero 11 Black includes new updates over the Hero 11, like the 1/1.9in sensor, which helps boost versatility, including exporting videos in various formats, a feature that will please social media gurus. The Hero 11 Black also includes an improved Enduro rechargeable battery, support for 10-bit video, and HyperSmooth 5.0 for the smoothest and steadiest recording experience.

The GoPro Hero 11 Black has a starting retail price of $499.99/ £499.99/ AU$799.95 and is now GoPro's most expensive camera. Thanks to recent holiday sales, we've already seen discounts on the camera, so you shouldn't expect to pay full price.

(Image credit: GoPro)2: GoPro Hero 10 Black deals

One of GoPro's best cameras at a discounted price

5.3K at 60fps Snappier menus and interfacePowerful GP2 processorClass-leading stabilization

The GoPro Hero 10 Black launched back in 2021, but it still leads the market with its 5.3K 60fps recording quality and high-powered processor under the hood. Of course, all that grunt comes with a high asking price, and the MSRP here represents a considerable jump over the previous generation Hero 9.

You're looking at a maximum cost of $499.99 / £479.99 / AU$749 for this professional level action camera, though we have seen GoPro deals dropping that price to as little as $399 / £379 in the past year. In fact, over the last few months we've been seeing that sub-$400 price position relatively regularly, so you're browsing at an excellent time.

(Image credit: GoPro)3: GoPro Hero 9 Black deals

An older generation is seeing some strong discounts

Extra detail in 5K Additional front displayImproved batteryNew software tricks

The GoPro Hero 9 Black still comes with a range of new software features, an extended battery life, brand new 5K shooting capabilities, and a front facing display. That's a good list of upgrades that adds more to the value than the Hero 8 Black offered, but you'll find little improvement in 4K shooting here.

That 5K option, however, makes up for the stasis of shooting 4K at 60fps. You'll get better clarity and more vivid details with the new shooting mode, and pair that with HyperSmooth Boost (GoPro's latest and most powerful stabilization tech) and it's possible to achieve some amazing footage with the GoPro Hero 9 Black.

With all that new tech does come a shift in the GoPro price, with the new model launching for £100 / $200 more than the previous version now sits at. However, if you're shopping in the UK you can save that £100 by picking up GoPro's own launch bundle which offers up a year of the GoPro subscription (unlimited cloud storage, savings on accessories, and warranty replacement) with the new camera for far less than the action cam by itself.

(Image credit: GoPro)4: GoPro Hero 8 deals

A more affordable GoPro if you can find stock

Excellent image stabilizationFolding built-in mountBetter micNow superseded

This older GoPro was more about internal improvements over radical redesigns. But make no mistake, the GoPro Hero 8 Black is still one of the best action cameras GoPro has ever made.

Image Stabilization 2.0 combats the most chaotic of scenes you can throw at it and there's a better microphone on the device now too. The water resistance is a solid 10m and the shock resistance rating of the Gorilla Glass lens cover has been doubled - especially handy if you're likely to make a mess of a landing or take a bit of a beating from the great outdoors.

So, it's still a fantastic action camera for 2022, and now with two generations ahead of it there's plenty of room for discounts. You can currently pick it up for around $100 / £100 cheaper than the Hero 9 Black. A very tempting pick if you're not too bothered about the latest features.

(Image credit: GoPro)5: GoPro Max prices

The best GoPro with a 360 degree camera

Film in full 360 modesNow with a proper displayCheap launch priceHero 8 Black has better camera

If you want to film your latest adventures in full 360-degree vision then the new GoPro Max is the action camera you've been looking for. Its launch price is much cheaper than the older GoPro Fusion was on day one too.

We're glad to see a proper display screen on the GoPro Max as that was a feature we sorely missed on the older Fusion 360 degree camera. If filming in 360 isn't that high on your priorities, then the GoPro Hero 8 Black is the better camera for you, although the mic quality on the Max is better.

The GoPro Max only requires one memory card now and stitches the footage together in-camera, making editing much simpler and the Max HyperSmooth technology does a much better job at leveling the horizon out - as long as you keep up your end of the deal by not flying over the handlebars and into a tree that is.

6: GoPro Hero 7 Black prices

A great camera, with falling prices

HyperSmooth is a great additionLive streaming featuresTakes better still images tooExcellent value now

For even cheaper still (sometimes), you can sometimes pick up the Hero 7 Black - an older device, but one that still shoots 4K 60fps video, and was the first to feature GoPro's 'HyperSmooth' image stabilization.

The resolution and frame-rates may be similar to the older 6 series (we were bound to hit a wall sooner or later), but GoPro HyperSmooth dramatically increases image stabilization with the Hero 7 Black. This motion smoothing technology can be used in numerous shooting modes to record the smoothest possible video running at 60fps. The voice-activated commands are more responsive than older models too. SuperPhoto tech performs automatic improvements on lighting colour and noise-reduction across multiple frames. ProTune options allow you to take the safety wheels off and tweak setting to your own particular style too.

Right now, depending on stock levels, the Hero 7 Black can sometimes be picked up for around $50 / £50 cheaper than the Hero 8, and about $130 / £130 cheaper than the Hero 9.

7: GoPro Hero 7 Silver prices

Cheaper but lacking some of the latest features

Cheaper than the Hero7 Black4K shooting impressesDecent stills capabilitiesOnly 30fps at 4K

Even cheaper still is the GoPro Hero7 Silver - a fantastic budget action camera that still manages to shoot in 4K, albeit at a reduced 30fps.

That's the main difference here between the Silver and Hero7 Black, which will of course shoot in 4K and 60fps. So, you're still getting 4K here and this is generally the most widely available cheap 4K GoPro in 2020 but the picture isn't quite as smooth as on the later or more premium models. The 1080p fps capabilities are slightly lower too and you also don't get the new HyperSmooth, SuperSmooth or Live Streaming features either.

For the $150 / £150 odd price though, this is still an extremely capable, durable, and waterproof action camera. There are cheaper models available on this page though if some of the features seem like overkill or it's still a bit pricey.

8: GoPro Hero 7 White prices

No 4K, but very cheap for a GoPro with a touchscreen

Very, very cheapRecords 1080p at 60fpsGreat build qualityNo 4K video

The GoPro Hero7 White is perhaps the cheapest widely available GoPro device that's still around in 2020, going for as cheap as $149 / £149 at the retailers which still have stock. That's seriously cheap for a new GoPro camera, though as you can imagine this is definitely more of a stripped-down basic affair than the newer, more premium entries.

This more entry-level GoPro has the main omission of 4K video shooting. You do get a touchscreen though, and plenty of fps for 1080p standard HD resolution. If you'd be happier with 4K shooting instead of a touchscreen though you might be able to get a similar price via one of our highlighted GoPro Hero5 Session deals further down this page.

9: GoPro Hero 6 Black prices

Still worth a look if the price is right

Captures 4K video at 60fpsImproved image stabilizationWater-resistant without housingStill fairly pricey

If you can find it in stock, and for a decent price (we recommend around $200 / £200), the Hero 6 Black is a flagship of yesteryear that still manages to pack in a ton of quality.

This is still an excellent GoPro camera with 4K recording at a super smooth 60 fps (frame per second). Image stabilization is super important given the active lifestyles most GoPros record, so it's great to see this model improve even further on older ones. Even the 1080p recording has been improved with a boost to 240fps - excellent for maximizing those slow-motion shots. We expect the price to drop on this one over time with the new Hero7 Black now on the scene. If the prices are still close though, you may as well opt for the new one.

10: GoPro Hero 5 Black prices

Decent 4K shooting (albeit at 30fps)

Captures 4K videoTouchscreen for easy controlsWater-resistant without housingOnly 30fps at 4K

The Hero5 Black wass the GoPro we wanted for years. It was the first GoPro to have a waterproof design out-of-the-box, making it more resilient and the camera has enough to make it a convincing update on the older models. The picture quality is better, it has video stabilization and the touchscreen makes it easier to use than any other GoPro before it. Sale items aside, it's often cheaper than the older GoPro Hero 4 Black now too.

An oldie, but a goodie, the Hero 5 Black is unfortunately showing its age now but is still a worthwhile pickup if you can score a deal. We definitely wouldn't recommend spending more than $150 / £150 though since there are better, newer options now which are sometimes actually cheaper, depending on stock.

11: GoPro Hero deals (2018 model)

Great value for a GoPro with a touchscreen

Cheap for a GoProHas a touchscreenGreat HD footageLower availability in 2020

Update: We'd imagine this model is going to be phased out soon despite still being quite new. This is because it's pretty much identical to the ever newer GoPro Hero7 White in terms of capabilities. Actually, it's looking like the Hero7 White is currently cheaper! Always worth keeping an eye on this one though as clearance sales should mean potential discounts.

The simply-named GoPro Hero is cheaper than most other Hero models. You're not getting 4K capture options, but you are getting a display and a touchscreen, features many of you might miss from the other budget GoPro option, the GoPro Hero Session. There was an older GoPro Hero released years ago and if you want to avoid getting that one by mistake, avoid models with a big, round, red light on the front as they can pop up in search results. They're not much cheaper, sometimes even more expensive and aren't as good as this 2018 version.

12: GoPro Hero 5 Session deals

The small, but still 4K-capable GoPro

Small, unobtrusive designCaptures stabilized 4K videoSeveral new field of view modesOnly 30fps at 4K

The GoPro Hero5 Session is a capable 4K action camera with a minimalist design that pushes the specs to the max within its cube-shaped confines. The Hero5 Session is also a major specs boost for GoPro's tiniest action camera. It now shoots stabilized 4K video and has a variety of new field of view modes. It's more expensive than its predecessor, but it's well worth the upgrade.

13: GoPro Karma Drone prices

Looking to take to the skies with your GoPro camera? There are certainly cheaper camera drones available, but this is one of the best premium setups out there. You can buy the drone on its own (often listed as 'GoPro Karma Light' or 'GoPro Karma with harness'), or get it bundled with the excellent GoPro Hero5 Black camera (some retailers may start to replace these bundles with the more modern Hero6 or Hero7 models instead).

We've also included price comparison charts for both below, but you may be able to save a bit of cash by buying the drone and camera separately (check out the various GoPro Hero Black deals near the top of this page). You'll find the best GoPro Karma prices below though.

You might also want to check out the best cheap dash cam deals and sales.

The cheapest AirPods sales and deals in July 2025 - Monday, July 14, 2025 - 15:09

It's an excellent time to find AirPods deals, thanks to the new release of the AirPods 4 and AirPods Max 2. This means you can find fantastic AirPods sales on all models, including the AirPods Pro 2, the AirPods 2 and 3, the luxurious over-ear AirPods Max, and even rare AirPods 4 deals.

The AirPods 4 and AirPods 2 were just unveiled at last year's September Apple Event and are available in two models: one with active noise cancellation, priced at $179 / £179, and one without, costing $129 / £129. Thanks to holiday sales, you can find impressive discounts on Apple's newest AirPods and AirPods deals on older models, with prices as low as $69 / £69.

Below, you'll find all the best AirPods deals, categorized by Apple's standard AirPods, which include the AirPods 2, the AirPods 3, the all-new AirPods 4, the AirPods Pro 2, which include noise-canceling technology, and Apple's only over-ear headphones, the AirPods Max and AirPods Max 2.

Our price comparison tool automatically brings you the best savings from all your favorite retailers. You can shop the latest prices when they hit the shelves to ensure you get the best AirPods deals.

The best AirPods sales and dealsThe best AirPods deals

(Image credit: Apple)

Apple's all-new AirPods 4 are available in two models: one with active noise cancellation, priced at $179 / £179, and one without, costing $129 / £129.

Apple says the AirPods 4 are the best-fitting AirPods ever and feature a new refined contour and shorter stem. The AirPods include Apple's H2 chip that supports personalized spatial audio and voice isolation to improve the quality of phone calls in loud conditions. Other features include new controls for playing music and muting calls, a case that delivers 30 hours of battery life, and support for USB-C for wireless charging.

There are plenty of AirPods deals to be found for the 2019 AirPods that had a launch price of $159 / £159 / AU$249. But thanks to the AirPods 3 release, you can find frequent discounts on the 2nd generation AirPods, dropping as low as $99 / £99 / AU$99.

While the AirPods 2 lack noise cancellation, the 2nd generation earbuds come with Apple's H1 chip to deliver quality sound and faster pairing with seamless connectivity. The H1 chip also offers voice control via Siri, so you can get directions, skip songs, and make calls completely hands-free. The earbuds come with a charging case that provides a further 20 hours of battery life in addition to the five hours in the buds themselves.

(Image credit: Apple)

The Apple AirPods 3 were released in 2021 and are the latest true wireless earbuds in Apple's line-up of AirPods. The earbuds feature a new design that resembles the AirPods Pro with shorter stems that include touch-capacitive force sensors for easy control. You're also getting improved sound with spatial audio, resulting in a more immersive experience, and a MagSafe charging case that provides more than 30 hours of total listening time.

The 3rd generation AirPods have a starting retail price of $179 / £169 / AU$279, but you can regularly find the earbuds on sale since their release.

The best AirPods Pro deals

(Image credit: Apple)

In September of 2022, the long-awaited AirPods Pro 2 launched with a starting price of $249 / £249 / AU$399. You're getting enhanced noise cancellation and overall sound quality thanks to Apple's new H2 chip and improved in-ear detection and touch controls for volume adjustment. At the 2023 Apple September event, the AirPods Pro 2 received an upgrade and now come with a USB-C charging case, so you don't have to rely on a Lightning cable, plus additional dust resistance and Lossless Audio with Apple Vision Pro.

Thanks to recent holiday sales, we've already seen impressive AirPods Pro deals, with record-low prices reaching $189.99 in the US.

The original AirPods Pro were released in 2019 with a starting price of $249 / £249 / AU$399. While the earbuds are no longer available to purchase from the Apple store, you can sometimes find the original AirPods Pro on sale at third-party retailers.

The AirPods Pro were the first AirPods to include active noise-canceling technology to keep outside distractions away from your music, which is excellent for those noisy commutes or keeping your concentration going at work. The AirPods Pro are also water and sweat resistant, making them much better suited to the gym than the standard AirPods, and they come with multiple tips so you can adjust to the best fit for you.

Check out AirPods Pro deals direct from Apple

The best AirPods Max deals

Apple quietly released the AirPods Max in December of 2020 as Apple's most expensive headphones with a starting price of $549.99 / £549.

The AirPods Max not only stand out because of their price, but the Apple headphones also feature an over-ear design, which is a first from the AirPods line. Apple claims the AirPods Max bring the magic of AirPods to an over-the-ear design, which means you're getting Active Noise Cancellation, powerful H1 Chips, and an enhanced audio experience.

The AirPods Max also feature a unique design with a breathable knit mesh headband and a stainless steel frame with memory foam earcups for ultimate comfort. The Apple headphones come in several sleek color choices, such as space gray, silver, sky blue, green, and pink, and provide up to 20 hours of battery life.

Check out AirPods Max deals direct from Apple

How much are AirPods?

The official AirPods' price is $159 in the US and £159 in the UK and $249 in Australia. So you shouldn't pay any more. Although, we have seen some stores cheekily push the price up when stock thins out. If you're looking for the version with the wireless charging case, then prices shoot up to around $199 in the US and £199 in the UK.

Expect the usual outlets to charge closer to the MSRP and, better yet, potentially dip below it around the key shopping seasons. Fingers crossed we don't have to wait long for some proper Apple AirPod sales though!

As an alternative, there are lots of wireless earphone and headphone deals in our Beats headphone deals page and other brands are covered in our wireless headphone deals page.

What about the original 2016 Apple AirPods?

These models have been discontinued and phased out at most stores now. On the rare occasions that we do spot unused stock units, they're actually the same price as the new and improved 2019 versions.

Short version: get the 2019 models instead via one of the deals in the comparison chart above. To be sure they are the new ones, look out for H1 chip and hands-free Siri functionality in the description if the title doesn't say something along the lines of '2019' or 'latest/newest version'.

Should I wait for a cheaper AirPods deal?

You might be waiting a while for seriously big discounts. Last year around Black Friday, we were seeing $20 discounts selling out in minutes, and it was one of the most popular deals we highlighted in our extensive roundups of the hottest offers. We saw similar discounts in the UK too - much better than last year's $7 discount but still no flash sales around right now.

Things have actually been better overall this year though with much better deals available in various regions. We're regularly seeing discounts of $15/£20 outside of peak seasonal discounts, so you should be able to beat the recommended asking price to be honest.

Apple fan in general? Then take a look at the latest iPad deals and the best Apple AirTag prices and sales.

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Galaxy Z Fold 7 vs. Z Fold 6: Slimmer Body, Bigger Screens and Slightly Higher Price - Monday, July 14, 2025 - 17:24

Samsung's new book-style foldable has big upgrades on its predecessor -- so how do they stack up?

Can an Air Purifier Protect You From Wildfire Smoke? Here's What You Need to Know - Monday, July 14, 2025 - 17:33

Major fires continue to burn in Arizona and across Canada, impacting the air quality for millions of people. An air purifier can help, but it depends on the filter.

Expert Advice: How to Protect Yourself From Wildfire Smoke - Monday, July 14, 2025 - 17:38

Many communities in Arizona, Michigan, Illinois, New York and across North America are experiencing poor air quality due to numerous wildfires. Here's how to guard yourself against it.

Which Foldable Will You Flip For? Comparing Samsung's Galaxy Z Flip 7 and Z Flip 7 FE - Monday, July 14, 2025 - 17:50

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Would you buy a 500g laptop with a 7-inch display? $500 GPD MicroPC 2 netbook will appeal to makers and geeks, but I fear the rest of us won't see the appeal - Monday, July 14, 2025 - 15:31

GDP MicroPC 2 packs performance upgrades into one of the lightest laptops with full Windows
Full-size ports and PCIe 3.0 storage make this mini-PC surprisingly versatile for fieldwork
7-inch screen is sharp, bright, and folds flat for flexible use, but not for long sessions or multitasking

While most modern ultraportables chase thin bezels and all-day battery life, GPD’s new MicroPC 2, the follow up to the original MicroPC (first launched in 2018 and refreshed in 2021), takes a different route.

It brings back the netbook format with updated internals and rugged, field-ready durability, aimed at specific use cases like IT maintenance, networking, and mobile diagnostics.

Weighing around 490 grams and measuring 171.2 x 110.8 x 23.5 mm, it is one of the lightest laptops with full x86 compatibility.

Performance in a tiny shell

At its core, the MicroPC 2 runs Intel’s N250 processor, built on the newer Intel 7 process.

While still a low-power chip, it offers clear improvements in base and boost clock speeds, cache size, and integrated graphics performance.

Paired with 16GB of LPDDR5 memory and a 512GB M.2 SSD with PCIe 3.0 x4 bandwidth, the system delivers surprisingly capable performance for light workloads.

Benchmark scores show large gains in both CPU and GPU performance compared to the original MicroPC.

Even with those upgrades, it is hard to see this compact device - now available for backing on Indiegogo - gaining broad appeal, especially with an early-backer price close to $500.

Its 7-inch 1080p display offers 500 nits of brightness, making it readable and usable despite the compact form factor.

The screen folds flat for added flexibility in tight environments. Still, the size and layout make it uncomfortable for extended typing or multitasking.

For engineers or mobile professionals who need command-line access, it may serve as a compact problem-solver. But it is best viewed as a backup terminal, not a primary machine.

The MicroPC 2 does make smart use of its rear I/O layout. With dual USB-C and USB-A Gen 2 ports, HDMI 2.1, 2.5Gbps Ethernet, and microSD support, it offers more connectivity than most tablets.

However, the removal of legacy ports like RS-232, available on the original MicroPC, could be a drawback for technicians working with older systems.

Wi-Fi and Bluetooth have been upgraded, but their value depends on whether users see the benefit of these features in a 7-inch form factor.

For IT administrators, field testers, or mobile teams who need a physical keyboard on the go, it could function as an efficient, task-specific business PC.

But most users will find the cramped keyboard, limited performance, and narrow software support too restrictive for general use.

The 512GB version of the MicroPC 2 is currently priced at $495 for backers, with retail pricing set at $607.

At the time of writing, it has raised HKD 754,620 (about $96,131.80) in crowdfunding and is scheduled to begin shipping in September 2025.

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A workstation PC with 540TB storage is within reach — this tower case can hold up to 15 x 36TB Seagate HDDs - Monday, July 14, 2025 - 16:28

Silverstone Seta H2 could be overkill for some, but it solves a very specific problem
Storage density is the priority, and that comes with layout and thermal trade-offs
Cable clutter and airflow chaos are inevitable when you chase maximum drive capacity

In a market full of flashy PC cases with glass panels, RGB lighting, and limited internal expandability, SilverStone’s newly unveiled Seta H2 case takes a far more practical approach focused on functionality.

Built as a full tower workstation case, the Seta H2 is about storage expansion rather than stylistic embellishments, and while its 540TB capacity might sound like overkill, this case makes it technically possible.

At a glance, it may look like a throwback, but beneath its plain surface lies the capacity to support what could be the largest HDD array in any consumer-grade tower case.

Not flashy, but engineered for scale

The case’s internal volume of 70 liters is used efficiently to accommodate up to 15 hard drives, and if each of these drives is 36TB, this enables a theoretical storage capacity of 540TB.

This configuration requires multiple removable brackets and cages, which allow users to mount a mix of 2.5-inch and 3.5-inch drives.

Additional 2.5-inch slots are hidden behind the motherboard tray and in various corners, suggesting this design caters to users who value storage density over airflow or clean cable layouts.

Enthusiasts considering this setup may find cooling to be a bottleneck, despite support for multiple fans and even large radiators.

Airflow becomes more complicated when 15 drives are tightly packed in the front, and those drives themselves are not exactly low-power or low-heat components.

Support for E-ATX and SSI-EEB motherboards makes the Seta H2 viable for enterprise or heavy workstation use.

The ability to fit long GPUs, up to 428mm, is impressive given the limited internal space, but installing a side radiator or using one of the drive brackets near the GPU can reduce clearance and make cooling and layout choices more difficult.

Whether the Seta H2 offers the best HDD setup is debatable, as power, heat, and cable management issues may limit its practical use.

With a starting price of around $216 or €200, this case is neither budget-friendly nor prohibitively expensive.

However, if you need the full 540TB capacity, a 36TB HDD like the Seagate Exos M 36TB is priced at $800.

At this rate, the total cost for 540TB could be over $12,000, depending on the models selected and current market conditions.

Via Techpowerup

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Top AI image generator announces unlimited usage - so get creating now - Monday, July 14, 2025 - 17:22

Freepik launches unlimited AI video and image generation for Premium+ and Pro plans
Model rollout will be gradual, but more are expected to be supported soon
It could cost Freepik in the short term, but it'll result in long-term customers

Freepik is rolling out unlimited AI generation across the platform for paying users, meaning they won't be limited to caps or credits as is the case with many other rival platforms.

Premium+ and Pro account holders now get unlimited AI video and image generation as Freepik becomes one of the first major platforms to remove restrictions entirely.

Despite lifted limits, users will still be limited in other aspects - for example, video will be rendered in 768p resolution, using the MiniMax model from launch.

Freepik lifts AI limits

The company has promised to add further models as time goes on, with weekly launches planned for July 2025. Most will become unlimited, just like MiniMax, but some of the more powerful models like Veo 3 will be restricted.

"We decided to eliminate credits and offer unlimited generation because we understood that what holds users back is not the technology, but the frictions in the usage model," Freepik CEO Joaquin Cuenca explained.

Cuenca emphasized accessibility, creativity and mass adoption were the company's key drivers, rather than monetizing limitations, with the company expecting to absorb technological costs to promote long-term platform loyalty, ultimately leading to more sustainable revenue from long-term customers.

To get access to unlimited video and image generation, users will need to be on one of the two paying plans, starting at $24.50 per month.

"That's the real revolution of AI: not just in what it can do, but in how it is put at the service of people," the Cuenca added.

No details have been shared about upcoming models, but we do know that Premium+ and Pro plans get priority speed when using ChatGPT, Imagen 4 and Veo 3 compared with the cheaper and free plans. They also get early access to upcoming AI features, with top-tier Pro customers getting advanced AI models soonest.

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Get ready to brag that your Sony WH-1000XM6 headphones use the same tech as the headsets NFL coaches are wearing - Monday, July 14, 2025 - 18:00

Sony is sharing more details on its NFL coaching headset
The Sony NFL Coach's Headset will make its debut for the 2025 NFL season
This one won't be purchasable by consumers, but promises best-in-class ANC like the WH-1000XM6

Sony is the official technology partner of the NFL – the National Football League – and we know that the tech giant has been working on a headset for coaches and other officials. We even got a first look at it back in January at the Consumer Electronics Show.

Now, though, Sony’s NFL Coach’s Headset is official, comes in three styles, and will be making its debut ahead of the 2025 season. And when the season does kick off later this year, you can expect 32 teams to be using the headset.

Unlike the latest Sony WH-1000XM6 for Sony, the NFL Coach’s Headset is tailor-made for, well, what the name describes. It’s designed from the ground up to work for coaches in a game environment, and that starts with connectivity. It doesn’t have Bluetooth onboard, but plugs into a special connectivity box that taps into the private network, powered by Verizon, for the NFL and the teams.

(Image credit: Sony)

There are also physical buttons or capacitive touch controls on the NFL Coach’s Headset. It also doesn’t have a rechargeable battery; rather, Sony is going old-school, possibly a quicker route than requiring a recharge by powering this headset with two AAA batteries. It’s also not carrying a specific IPX rating, but Sony did stress-test the unit for both extreme cold and extreme heat at NFL games.

This was done in environments where these weather conditions are recreated, as well as through live testing during NFL games this past season, including a frigid and snowy game at the Buffalo Bills' Highmark Stadium.

Sony’s past experience with various consumer headphones, including the WH-1000 series, will inform the design and other aspects, but it will likely focus on noise cancellation and pickup. It’s also not as straightforward as there are multiple design options for this headset, depending on the team and even individual preference.

Yes, it comes in a model with left and right earcups, but there are also two other options – just a left earcup and just a right earcup. All three, though, come with a microphone on a boom. Sony, however, is offering active noise cancellation on all three models.

Sony put this to the test in stadium environments where ambient crowd noise was measured at 100 decibels.

The resulting noise cancellation does, claims Sony, work effectively and has been tuned specifically for this use-case – here that means being able to hear communication while on the sidelines, but also for the microphone onboard using signal voice processing to pickup just the person speaking, and not the background chatter or even sound of the stadium.

Considering there are no buttons on the headphones, the microphone will automatically mute when the boom is raised. However, the belt pack, to which the headset will be plugged, will also have some manual controls.

Much of the focus here clearly went into making a durable headset that could withstand game after game use, though Sony confirmed with us that each team would have backups and that the overall feature set was purpose-crafted for each coaching staff.

Sony’s NFL Coach’s Headset will be worn during the 2025 season, which starts early September, but will make an early debut during the Hall of Fame game at the end of July. It, of course, does have some Sony branding front and center, after all, it’ll be shown on TV. I’m just curious if these will make it into a Beyond Sports simulcast – Homer rocking one could be neat.

As you might suspect with such a purpose-built product, there are no plans for a consumer release for the NFL Coach’s Headset. Those after a Sony headphone will need to consider the Sony WH-1000XM6, and you can read our full review here.

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You don’t have to explain everything to Claude anymore – it’s finally in your apps - Monday, July 14, 2025 - 20:00

Claude can now connect to apps like Notion, Canva, and Stripe
The AI can understand and assist with tasks using your actual work data
Claude's secure access reduces the need to constantly explain context to the AI

Anthropic has upgraded Claude with a major new set of tools that let the AI assistant integrate directly with several popular software tools, including Notion, Canva, Stripe, Figma, Socket, and Prisma. The new Claude tool directory means you don't need to explain what you want to Claude every time you want to employ those tools; Claude can now look at the same information as you to help.

Until now, most AI interactions have required copying and pasting every detail from your project management tool, explaining what’s important, clarifying what each task means, and double-checking that the AI understood it. Now you can just ask it to do the task, and Claude will pull the information directly from the relevant tool to handle things.

That might not seem groundbreaking at first glance, but that context gap is where things usually fall apart when asking AI chatbots to help you. For instance, if you're working on a product launch in Notion and have a list of things to do, you'd normally have to retype or upload all the information to Claude. Now, once you connect Notion to Claude, the AI can read your project documents directly and start putting together timelines and presentation materials that fit the product because it sees what you see.

Or imagine a small business owner using Stripe to manage payments who wants a summary of which customers paid last week and which still owe you for your services. Claude can now pull that data directly from Stripe with your permission. And with Canva, a blank social media post template can now be filled in with a design and copy from Claude based on your brief. You describe what you need in plain language, and Claude will make something usable.

Claude connected

These integrations are powered by something called the Model Context Protocol, or MCP. That basically means Claude can understand and act on the tools you use without needing a whole tutorial. You just connect an app once, and Claude gets secure, limited access to the relevant information inside it. It doesn’t read your entire inbox or download your bank history, just what’s necessary to help you with the task at hand.

You can go to Claude’s tool directory and connect whatever apps you already use. If you’re on a paid Claude plan, you’ll get access to remote app connections like Stripe and Notion. Desktop integrations, like Figma and Socket, are available through the Claude desktop app.

Other AI tools are trying something similar. Google’s Gemini shows up in Docs and Gmail. Microsoft’s Copilot is baked into Word and Excel. But Anthropic’s take is more about linking what you already do with the AI, as opposed to baking the AI into those apps directly.

Of course, this doesn't make Claude autonomous. It can’t pay your bills or fully run your job. And while Anthropic says it’s designed everything with privacy and security in mind, some are likely to be wary, even if you can choose what Claude can access. But for most regular users, this update represents something potentially very useful in staying on top of things. If, as Anthropic claims, it will save time and mean you don't have to redo a lot of tedious paperwork, it will likely be a very popular feature.

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Understanding the vibe coding trend and considerations for developers - Tuesday, July 15, 2025 - 02:38

AI is democratizing access to software development in new and innovative ways, with 'vibe coding' emerging as the latest buzzword for budding developers. For the uninitiated, vibe coding makes it easy for anyone to get a head start on projects, by merely describing what they want AI tools such as Cursor, GitHub’s Copilot or Replit to accomplish.

This is no small thing, especially for those who before had not been able to create software on their own. However, vibe coding requires a high level of trust in the AI’s output, and there are potential trade-offs in confidence and security for a faster turnaround and expanding capabilities to those who would not otherwise be able to code.

Exploring the latest AI technologies

Exploring the latest AI technologies can undoubtedly help developers experiment with new ways in which to do things better and faster, and vibe coding is no exception. However, even Andrej Karpathy, the former AI director at Tesla who coined the term, advises that the methodology is better suited for “weekend projects” than for more complex projects.

For smaller, proof-of-concept style projects, the speed of vibe coding can shine, but as things grow so does the need for important context and knowledge of edge cases. Vibe coding practicalities aside - recognising security exploits, lack of contextual understanding, bug fixing and software life cycle/maintenance considerations – there’s also a larger issue at play.

For AI-powered coding grunt work to improve in any format or scale, socially responsible AI must be the foundation on which technology solutions are built and delivered. The more trusted and accurate the data that large language models train on, the higher quality the outcome - for the code and most importantly, for the larger tech community.

There is a need for a symbiotic relationship to form: data helps create and improve AI experiences, and AI experiences help guide new, human verified information.

Understanding the opportunities and risks associated with vibe coding

AI continues to democratize access to software development in new and innovative ways for aspiring developers. Developers can ask AI tools such as Cursor, GitHub’s Copilot or Replit to help initially scaffold what they would like to see at the beginning of a new project. This is where AI generated code can be very powerful, and I use it on my own homegrown projects.

There is little need for context, edge cases are much fewer, and security concerns are more “standard” than other larger projects with bespoke needs. However, the trade-off for improved speed can be a sacrifice in potential security concerns as those code bases grow.

For budding programmers, vibe coding has the potential to provide the necessary support during the early stages of a project, and anything that gets more people into our field and shortens the learning curve to coding is always a good thing. But caution should also be exercised given the risks associated with the method for things outside of some early, base use cases.

Handing over the reins to AI

Andrej Karpathy describes vibe coding as interacting with AI to assist developers shift away from manual programming activities through LLMs (large language models), prompting developers through intuitive decisions to make it easier to create software as LLMs continue to improve code writing skills.

To fully embrace vibe coding, developers must cede much of the control to the AI assistant during the entire process, rather than becoming aware and having an understanding of the code as it is put into the codebase.

As LLM assistants continue to improve their corpus of knowledge on developing code, real-time decisions and predictions are made around what you would like to happen next to successfully complete a project, but these are still assumptions and educated guesses based on the experiences of others.

Vibe code with caution

It should always be remembered that every coding process cannot be overseen exclusively with the help of AI assistance. Small, low-risk side projects are ideal for vibe coding. When it comes to larger, more complex projects – a human should always be a first-class part of that loop.

AI coding tools powered by LLMs can and do produce mistakes. Developing larger datasets of information and considering other factors such as quality control and security requires an expert eye to monitor flaws or weaknesses that could be new or unexpected to an AI who is only thinking of other use cases, or the most common ones.

Knowledgeable developers are able to identify and test vulnerable code themselves – LLMs are sometimes simply unable to even register any mistakes they may produce.

In short, what the AI assistant doesn’t know, it will not flag as an issue – be that a bug or security vulnerability, AI can be quite confidently wrong. Vibe coding is a new trend for the industry but cannot be seen as a silver bullet or license for cutting corners in the development process when quality and stability matter.

Human expertise must always contribute to the process along the way as code bases grow, either vertically or horizontally.

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This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro

Cloud sovereignty in Europe and beyond: a tipping point? - Tuesday, July 15, 2025 - 03:48

Europe has begun to actively test the waters of cloud sovereignty, with 72% of European businesses prioritizing data control when selecting technology vendors. However, despite the growing desire to protect data integrity and security within European borders, over 70% of European businesses use US hyperscalers from their cloud computing provider.

While Google is doubling down on its commitment to data sovereignty, there is a growing concern over hyperscalers' dominance over the European market, as it leaves critical infrastructure in the hands of dominant foreign providers.

As sweeping tariffs continue to escalate tensions between Europe and the US's big tech, many are questioning whether Google's commitment is enough to protect Europe’s data from the Big Three.

US influence on Europe’s tech ecosystem

US Policies, like the 2018 Clarifying Lawful Overseas Use of Data (CLOUD) Act, give US hyperscalers massive influence in Europe. The act grants US authorities and federal agencies access to data stored by US cloud service providers, even when hosted in Europe. This raises concerns about whether European data stored with US-based providers can ever truly be sovereign, even if housed within European borders.

Another concern in Europe: being cut off from US services. If Europe were to suddenly lose access to US cloud services or face rising costs, businesses would experience immediate setbacks, from service disruptions to escalating operational expenses. These concerns, along with a push for more leadership, independence, and economic competitiveness, have led to Europe steadily building its own cloud ecosystem – fostering a network of regional providers and implementing policies that reinforce data independence.

The question has now become, do these changes signal a true tipping point for Europe? Or are they merely the first steps in a much longer transformation?

Who is driving the adoption of sovereignty?

Both the public and private sectors play pivotal roles in advancing cloud sovereignty across Europe. Governments have established regulatory frameworks to enhance standards and avoid fragmentation. However, policymaking is often slow and subject to political negotiation, making private sector initiatives crucial in accelerating the shift toward true sovereignty.

The private sector has emerged as a driving force behind the practical implementation of sovereignty ideals. According to Dominique Tessier, Head of Cybersecurity Focus Group at the European Champions Alliance (ECA), “the move to make sure the EU Cloud Certification Scheme will finally include an “upper security layer” is mainly driven by private European companies, as AIRBUS, EDF, Telecom Italia and others, whose efforts are gaining momentum”.

While companies like Microsoft have invested heavily in EU infrastructure to comply with local regulations, concerns remain about whether this represents true sovereignty or just a regulatory workaround. In contrast, European companies and partnerships, such as the joint venture between OVHcloud and Capgemini, are working to offer services independent of US control, aiming to create fully sovereign cloud solutions.

These initiatives reflect a growing acknowledgement of the strategic importance of cloud sovereignty. This is supported by Rahiel Nasir, Research Director, IDC Europe, who states that “interest in sovereignty has moved from governments and regulated sectors to all industry sectors, especially in Europe, and everywhere else where cloud is just beginning to pick up”. These efforts are becoming more widespread, indicating a collaborative push towards achieving European digital independence, but more needs to be done to make this achievable.

How can Europe achieve ‘true sovereignty?’

Achieving true cloud sovereignty requires more than just localized data storage, it demands complete independence from hyperscalers. To achieve this, Europe must go beyond compliance and foster a robust ecosystem of local providers that can match and work alongside hyperscalers.

While hyperscalers play a role in the broader cloud landscape, they should not be relied upon for sovereign data. According to Tessier, “the new US Administration has shown that it won’t hesitate to resort either to sudden price increases or even to stiffening delivery policy. It’s time to reduce our dependencies, not to consider that there is no alternative”.

For Nasir, the key is striking a balance. “In an ideal scenario, local providers and global providers should partner for sovereignty to work at scale”. Leveraging their capabilities where appropriate while ensuring critical data and workloads remain within truly sovereign infrastructure.

By shifting away from hyperscaler dependency and building a diverse, sovereign infrastructure, organizations can move beyond regulatory compliance and achieve operational independence within their own jurisdictions.

The path to sovereignty

While Europe is leading the way in advocating for cloud and digital sovereignty, achieving true independence requires a strategic balance. Reducing reliance on US hyperscalers while developing competitive local alternatives is crucial. This balance involves leveraging public and private sector initiatives to create an environment where local providers can thrive and compete on a global scale.

Ultimately, sovereignty is not just about regulatory compliance; it's about a strategic vision for independence. Empowering local providers and creating interconnected networks will allow Europe to set its own digital agenda and drive long-term economic and technological growth, helping to achieve “true” sovereignty.

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