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Apple TV+ has released the first trailer for The Morning Show season 4, which confirms that the hit workplace drama will return to the streaming service on September 17. While details of the new TV show are largely kept under wraps, we know there’s been a time jump since the season 3 ending, picking up after the UBA-NBN merger was finalized.
After Bradley (Reese Witherspoon) turned herself into the FBI for concealing evidence about her brother’s actions on the January 6th insurrection, Alex (Jennifer Aniston) broke off her relationship with Paul (Jon Hamm) for having Bradley tailed in the lead-up to the season 3 finale. While their bond is strong, Alex and Bradley’s careers have never been further apart… and that sets us up for some riveting drama in season 4.
As the trailer explains, new episodes will be focused on the “truth coming out”, and that means more tension behind the camera than there is in front. Frankly, that’s exactly the type of scandal we want to see, and one new character (blink and you’ll miss her) could well be at its beating heart.
Marion Cotillard gets first look in The Morning Show season 4 trailerEnter Oscar winner and all-around incredible talent Marion Cotillard, who’s set to play Celine Dumont in The Morning Show season 4. You can catch her 48 seconds into the trailer, seen telling Alex through a glass window, “I like to know who’s an ally and who’s a liability.”
All we know for certain is that Celine is a “savvy operator from a storied European family,” though it’s unclear if she’s friend or foe to Alex and Bradley. It almost doesn’t matter for two reasons: firstly, any bad blood is going to make amazing TV for us, and secondly, any time Cotillard is on screen is one to appreciate.
If you were to ask me, Cotillard is one of those actresses who is supposedly beloved by Hollywood, but completely underutilised. After her Best Actress Academy Award win for playing Edith Piaf in La Vie en Rose in 2008, her career-defining leading roles have been few and far between. We had Inception in 2010, 2011’s Contagion and about a million Chanel perfume commercials, but her global reign ran undeservedly cold.
The Morning Show has made a smart move with this casting, and fans are about to reap all the benefits. Beautifully toeing the line between seductive and mysterious, Cotillard’s suspense in any scene holds us in the palm of our hands. She’s as charismatic as she is aloof, all of which feeds into absolutely delicious merger drama in September. Basically, if you don’t know, get to know.
As the weeks tick by in the meantime, we’re sure to be drip-fed tasty morsels of what we can expect from The Morning Show season 4 when it drops. In the meantime, I’ll be happy with the fantasy that Cotillard’s casting could change the game for good.
You might also like- Leaks from Chinese car bloggers suggest potent model is on the way
- A 2,000hp EV would eclipse the mighty SU7 Ultra’s 1,500 horsepower
- Only the Rimac Nevera R boasts more than that figure but costs millions
Alongside an increasingly competitive EV market, China is also seemingly embroiled in a power struggle, as a number of the country’s most popular manufacturers are turning towards performance stats as the latest way to convince buyers to part with their cash. And now Zeekr is rumored to be launching a new model that will set a new high bar for EV performance.
Zeeker’s 001 FR model already sits towards the top of the high performance tree, boasting some 1,300hp and the ability to rocket from a standstill to 62mph in just over two seconds. All of this for 769,000 yuan — or around $107,000 / £79,000 / AU$164,000.
The quad motor drivetrain and 100kWh battery pair up to produce scintillating performance statistics, but a number of high-profile bloggers have taken to Chinese social media to declare that an updated version is already on the way and that it is slated to develop in excess of 2,000hp.
Car News China reported that several high profile bloggers and influencers took to Weibo to declare that Zeekr is preparing an updated version, presumably to take back its high performance crown from Xiaomi, which recently introduced the 1,500hp SU7 Ultra – a vehicle that toppled Nurburgring lap times set by the world’s most famous automakers.
The Chinese automotive news outlet goes on to state that Zeekr’s new model is expected to feature revised exterior styling, numerous weight-saving measures and uprated suspension and brakes to handle such power.
Despite only being four years old, Zeekr already offers a line-up of seven vehicles in China (with around four or five in Asian and European markets), including a 001 model to suit most budgets and tastes.
These range from a luxurious long-distance cruiser to the recently-announced 001 Sport model that will be the first taste of its performance for customers outside of its domestic market.
Limited to just 250 units, the 001 Sport will accelerate from 0-62mph in under four seconds, offer bespoke sports styling and deliver 544hp, as well as 363 miles of range. It is already available to order in a number of European countries.
China is coming for the performance crown(Image credit: Xiaomi)It is telling that the $2.6million Rimac Nevera R is among the few electric hypercars that can better Zeeker’s proposed 2,000hp monster, as Chinese automotive manufacturers are repeatedly ripping up the rulebook.
Need more examples? Well, tech giant Xiaomi’s recently-launched SU7 Ultra managed to translate some 1,550hp to the road and still cost just $73,000 – a far cry from the $231,995 Porsche Taycan Turbo GT, which is arguably its only current competitor.
Both ends of the EV spectrum are being bludgeoned by Chinese competition at the moment, whether that’s the cheaper everyday stuff that is currently challenging Tesla’s dominance or the high-performance market that was once the reserve of Porsche, BMW, Audi and more.
Granted, those 'legacy' automakers still arguably produce the better driver's cars, but the gap is rapidly narrowing. Zeekr's recently-launched European 7X is a great example of this.
But even Zeekr made the mistake of boldly proclaiming that “competitors wouldn’t be able to build this in five years” after launching the original 001 FR, only for Xiaomi to respond and better it in under two.
The pace of progress in the Chinese EV market is staggering and, despite the recent efforts made by most western automakers, it’s difficult not to think they are still drastically lagging behind.
you might also like- Google just launched photo-to-video capabilities in Veo 3
- Now you can ask Gemini to transform a photo into an eight-second video
- Available for Google AI Pro and AI Ultra subscribers, the feature rollout starts today
Google just added a new powerful tool to its Gemini Veo 3 image generation feature that allows users to turn still photos into videos, and it's pretty incredible.
Available for Google AI Ultra and Pro subscribers, you'll now be able to transform static photos into dynamic videos directly from within the Gemini app on the web. Google says the features will roll out to iOS and Android throughout the rest of the week.
Google is yet to confirm when, or if, Veo 3 will become available to free users, although you can get three months of Veo 3 for free with a Google Cloud trial.
The new photo-to-video feature will create an eight-second 720p video clip and can even add audio to make the video even more realistic.
Google's Veo 3 is the best video generation tool on the market, outshining even OpenAI's Sora at the time of writing. Now, with this added functionality that allows users to turn their photo memories into videos, Veo 3 is better than ever before.
How to bring your photos to life with Veo 3You can see some examples of Veo 3's new feature above, and trying it out is pretty straightforward. Just follow these steps:
- Click tools in the Gemini prompt bar
- Select Video
- Upload a photo
- Describe the motion and audio (including dialogue, sound effects, and ambient noise
This new feature is so easy to use, and the results are pretty impressive. Considering that less than a year ago, we couldn't even generate videos using AI, the power of Gemini and Veo 3 is staggering.
Veo 3's ability to sync audio to moving images and create videos of your photos from a prompt makes this a welcome addition to the world of AI video generation.
You might also like- AI is enhancing productivity at Microsoft - and could be threatening jobs after all
- The company says it saved $500 million by using AI in call centers
- Microsoft has laid off thousands of workers in 2025 alone
Microsoft has declared that artificial intelligence is now saving the company money across sales, customer services and software engineering.
Reports have claimed that in a recent company meeting, Microsoft's Chief Commercial Officer Judson Althoff revealed the company has saved over $500 million in its call centers alone, thanks to the implementation of artificial intelligence, while simultaneously improving employee and customer satisfaction.
AI's direct effects on the workforce remain uncertain, but Microsoft has laid off thousands of workers recently since overhiring during the pandemic, and it seems AI-induced efficiency gains have only worsened the effects.
Microsoft is making huge savings thanks to AIArtificial intelligence is now handling Microsoft interactions with smaller customers, generating tens of millions in revenue with reduced human input.
Apart from using AI in customer-facing roles, Microsoft has also rolled out generative AI coding tools across new product development and existing updates. Around one-third of Microsoft code is now AI-generated, putting the company on par with its fellow tech giant, Google.
With Microsoft due to release its latest quarterly report soon, we're yet to see how financial performance has been affected by its use of AI.
However, last quarter the company posted a 13% increase in revenue, with CEO Satya Nadella commenting, "From AI infra and platforms to apps, we are innovating across the stack to deliver for our customers."
Microsoft has been in a battle for pole position as the world's most valuable company in recent months. Though often overtaken by Nvidia, it remains several billion dollars ahead of Apple.
More broadly, Microsoft isn't the only company making productivity gains. Salesforce, a company that has also been going in hard on generative AI and agentic AI, now reports that around 30% of its internal work is handled by artificial intelligence.
Via Bloomberg
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