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It's a tale as old as tech time: a new flagship device appears on the scene, which means the device it's replacing gets a price drop, and potentially offers better value for money for the discerning gadget buyer.
For this guide, we're going to be looking specifically at the Oura Ring 4 (which launched in 2024) and the Oura Ring 5 (launched in 2026). The Oura Ring 4 is likely to see some great Amazon Prime Day deals, but should you go all in on the latest and most expensive model? Or is the older model the better investment when bought at a discount?
• Browse the full Amazon Prime Day sale
There's no doubt that both models qualify as two of the best smart rings on the market right now, but which one is right for you depends on your budget and what your priorities are. Here's how they compare.
Oura Ring 5 vs Oura Ring 4: pricingThe (Image credit: Oura)While pricing varies as special offers come and go, the Oura Ring 5 launched for a starting price of $399 / £399 / AU$649, with some finishes costing extra at $499 / £499 / AU$799 – that's a little more expensive than the original Oura Ring 4 (note that the prices for Australia are for third-party resellers, not from Oura directly).
There's an upgraded charging case available for $99 / £99 / AU$159 for the Oura Ring 5, and then there's the monthly subscription: $5.99 / £5.99 / AU$9.99 a month or $69.99 / £69.99 / AU$109.99 a year. While a subscription isn't technically necessary to use an Oura Ring, you do need one to access the bulk of its features.
So what about Oura Ring 4 price drops? At the time of writing, the starting price is $349 / £349 if you go through the official channels, and we're seeing some good deals on the Oura Ring 4 already, which you can find below. Given that it's an older model, you're much more likely to see discounts on this smart ring on both the Oura shop and third-party retailers like Amazon.
Oura Ring 5 vs Oura Ring 4: specs and featuresThe Oura Ring 4 launched in 2024 (Image credit: Oura)What you need to know first is that the Oura Ring 5 is notably slimmer than the Oura Ring 4: for the most affordable finishes, it's 6.09 mm (0.24 inches) wide and 2.28 mm (0.09 inches) thick, down from 7.9 mm (0.31 inches) and 2.8 mm (0.11 inches), which is a reduction of about 40%.
That can make a difference when it comes to comfort and day-to-day wear. The new model is lighter too, with those reduced dimensions, weighing 2 grams rather than 3.3 grams. Both models are available in a variety of ring sizes to fit your finger, though the Oura Ring 5 introduces a new sizing scheme that doesn't match its predecessor.
The new, slimmer Oura Ring 5 (Image credit: Oura)The Oura Ring 5 is also more scratch resistant, while both models offer the same level of waterproofing (down to a depth of 100 meters). Battery life has been improved on the new model too, with the official estimates standing at 5-8 days for the Oura Ring 4, and 6-9 days for the Oura Ring 5.
As for sensors and health tracking features, this is where the rings are mostly tied. Oura says the fifth-generation model is more accurate because of a change in the sensor layout, but the core sensor tech is the same between the two models, and the software experience through the app is the same for tracking steps, activity, heart rate, and more.
Oura Ring 5 vs Oura Ring 4: VerdictThe Oura Ring 4 is still an excellent smart ring (Image credit: Oura)There's clearly a lot that's new and improved in the Oura Ring 5: it's slimmer and lighter, and offers better battery life. Oura says it's also more accurate, though that's not something we've finished testing ourselves just yet. That said, the tracking capabilities, sensors, and app features are more or less identical between the models.
Where the Oura Ring 4 really has the potential to outdo the newer model is in terms of pricing. As time goes on, you're likely to see bigger and bigger discounts on the fourth-generation model — and don't forget that we awarded it our Health & Fitness Device of the Year award for 2025. It's a seriously impressive bit of kit, and if the right discount comes along during Amazon Prime Day, it'll certainly be a better-value package than the Ring 5.
Regardless, you'll need to weigh up what's most important to you for your next smart ring, and how much you're prepared to spend to get it. Both of these premium smart rings from Oura will give you years of use — so we might be talking about the Oura Ring 6 before you need to think about upgrading again.
More Prime Day deals in the US- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.99
- Apple: MacBooks, AirPods & AirTags from $29
- Beauty: 50% off toothbrushes & hair tools
- Cheap TVs: smart TVs from $69.99
- Garden: tools, mowers, planters from $24.99
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- Mattresses: Sealy, Serta & more from $186
- Patio: outdoor furniture, rugs & decor from $19.99
- Sports: 50% off fitness gear, treadmills & clothing
- Vacuums: Dyson, Shark & Bissell from $34
- Amazon Prime: sign up for a 30-day free trial
- Amazon Devices: Fire TV, Ring & Blink from £24.99
- Amazon Haul: up to 30% off
- Apple: AirPods Pro 3 for a record-low price
- Appliances: up to 45% off Ninja, Tefal & Sage
- Beauty: up to 60% off Philips & Oral-B
- Essentials: household goods from under £10
- Fashion: up to 50% off
- Headphones: up to 50% off
- Laptops: from £149.99
- Tablets: Samsung & Lenovo from £125
- Toys: up to 25% off Lego and Tonies
- TVs: from £129.99
- Vacuums: up to 40% off Eufy & Roborock
- Wearables: Garmin & Huawei from £36.99
The latest model in Fujifilm's long-running series of budget instant cameras might've only launched earlier this year, but I've just spotted the Instax Mini 12 at Amazon US for $79.95 (was $93.95), which is a record-low price ahead of Amazon Prime Day.
• Browse the full Amazon Prime Day sale
It hasn't been discounted that low since last year, making this the first opportunity anyone who's had the best instant camera on their wish list to bag a bargain. That's great timing if you ask me, because the Instax Mini 12 is a great camera for the summer. In the UK, there's another record-low deal on the same Instax Mini 12 camera for £69.99 (was £79.99).
From capturing holiday moments to being passed around at weddings, this is the perfect time of year to own an instant camera. The Instax Mini 12 produces great-looking prints, and is extremely easy to use — what's more to like?
Today's best Instax Mini 12 dealsInstax Mini 12: was $93.95 now $79.95 at Amazon
Snag a record-low price for the best instant camera around at Amazon. It's comfortable to hold and capable of producing attractive prints at a reasonable price. This is a limited-time deal, though, so I wouldn't wait for stocks to run out, as I expect this will be a popular deal throughout Prime Day. View Deal
Instax Mini 12: was £79.99 now £69.99 at Amazon
Don't miss grabbing a record-low price for what we rated as the best instant camera around. It was almost a year ago that prices hit this low, making this the perfect time to snap up the Instax Mini 12. With Prime Day running through to June 26, I'm not sure stocks will last for this, so be quick. View Deal
- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.99
- Apple: MacBooks, AirPods & AirTags from $29
- Beauty: 50% off toothbrushes & hair tools
- Cheap TVs: smart TVs from $69.99
- Garden: tools, mowers, planters from $24.99
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- Mattresses: Sealy, Serta & more from $186
- Patio: outdoor furniture, rugs & decor from $19.99
- Sports: 50% off fitness gear, treadmills & clothing
- Vacuums: Dyson, Shark & Bissell from $34
- Amazon Prime: sign up for a 30-day free trial
- Amazon Devices: Fire TV, Ring & Blink from £24.99
- Amazon Haul: up to 30% off
- Apple: AirPods Pro 3 for a record-low price
- Appliances: up to 45% off Ninja, Tefal & Sage
- Beauty: up to 60% off Philips & Oral-B
- Essentials: household goods from under £10
- Fashion: up to 50% off
- Headphones: up to 50% off
- Laptops: from £149.99
- Tablets: Samsung & Lenovo from £125
- Toys: up to 25% off Lego and Tonies
- TVs: from £129.99
- Vacuums: up to 40% off Eufy & Roborock
- Wearables: Garmin & Huawei from £36.99
As a gaming gadget reviewer, there's a roster of gaming gear I rely on literally every day. So if you're looking for some recommendations for products to upgrade your gaming setup this Prime Day, I've got plenty of tips for you!
• View the full Amazon Prime Day sale
You might not be surprised to hear this but I'm a serious gaming nerd. As I write this, I have at least six gaming devices within 10 feet of me and more hidden away upstairs. I use at least one or two of these consoles every day — and that's totally ignoring my favorite accessories. So here's just a handful of the gadgets I currently couldn't game without.
Currently, my personal fave accessory in my home setup is the wonderfully engineered ASUS ROG Raikiri II controller. You can buy the ASUS ROG Raikiri II at Amazon for $143.99 (was $189.99) — that's an epic bargain in my eyes.
When it comes to consoles, I'd definitely recommend the superb performance and graphical fidelity of the Xbox Series X Digital Edition, which you can currently get at Amazon for $574.99 (was $649.99).
The Nintendo Switch 2 is also well worth it, particularly before its price hike this September — and you can net yourself the Choose Your Game Bundle at Amazon for $499, which allows you to get it with a digital download of Mario Kart World, Donkey Kong Bananza, or Pokémon Pokopia into the bargain.
But while it's not purely a gaming device, my biggest tip this sale might be the fact you can grab the TCL QM8K 65-inch at Amazon for $997.99 (was $1,499.99). Given it's both seriously vibrant and crammed with great gaming features, that's a seriously good discount.
Based in the UK? Don't worry! I've dug up the best equivalent UK deals and prices I could find for all of these items below. And if you want the drop on other top price reductions out there, I've got a pro-tip for you — check out our Amazon Prime Day UK deals roundup for the hottest bargains.
Not gonna lie: I legit love my ASUS ROG Raikiri II. As you can see from my 4.5 star review, I'm a big fan of its TMR thumbsticks and triggers and its low-latency 2.4GHz wireless connectivity. My only criticism is how much it costs but, thanks to this ace deal, you can save yourself a huge $46.
UK price: £199 at AmazonView Deal
With the Nintendo Switch 2's price rising in September, I'd heartily recommend you grab yours soon. And with this great bundle, you can get it with a digital copy of either Mario Kart World, Donkey Kong Bananza, or Pokémon Pokopia for at least $20 less than any of the equivalent physical game bundles.
UK price (non-bundle): now £369.95 at Amazon (was £395.99)View Deal
Offering as great a performance as my mid-range gaming rig in a much smaller space, the Xbox Series X serves up stunning graphics and super smooth performance. And honestly, unless you're wedded to physical media, the Digital Edition is by far the best deal.
UK price: now £436 at Amazon (was £449.99)View Deal
While the Xbox is a good console, to me, what makes it great is Xbox Game Pass. On the Ultimate tier, I've currently got access to over 400 games, all for far less than what I'd usually spend on games a month. While we're not yet seeing any discounts this Prime Day, this is a very decent price for a truly enormous amount of content.
UK price: £16.99 / month at AmazonView Deal
Not only does my TCL QM8K (AKA the C8K in the UK) offer a vibrant, gorgeous picture, but I also love its gaming features like 4K at 144Hz, AMD FreeSync Premium Pro, ALLM and Dolby Vision gaming. While it fell to $897.99 last Black Friday, if you can't wait till November to upgrade your TV, this is still a total bargain.
UK price: £1,199 at Amazon
What I love about the Beyerdynamic MMX 150 is how versatile it is, with sound presets letting you tailor the audio to different genres while its fantastically spatial sound is great for detecting enemies in shooters. With this $50 discount, I heartily recommend checking it out.
UK price: now £139 at Selfridges & Co (was £159)View Deal
More Prime Day deals in the US- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.99
- Apple: MacBooks, AirPods & AirTags from $29
- Beauty: 50% off toothbrushes & hair tools
- Cheap TVs: smart TVs from $69.99
- Garden: tools, mowers, planters from $24.99
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- Mattresses: Sealy, Serta & more from $186
- Patio: outdoor furniture, rugs & decor from $19.99
- Sports: 50% off fitness gear, treadmills & clothing
- Vacuums: Dyson, Shark & Bissell from $34
Identity theft is the number one crime in America, and when it comes to Prime Day sales the crooks are always looking to entice you with too-good-to-be-true deals to steal your financial info, ruin your credit score, and steal your identity.
But right now, LifeLock total is just $29.17/mo (was $34.99/mo) at LifeLock for the first year. When it comes to identity theft protection, there is a reason LifeLock is rated so highly in my guide. In the event your identity is stolen, LifeLock Total can provide up to $1,000,000 in reimbursement for both identity restoration and stolen funds, making it the ideal choice for professionals with multiple financial accounts, investments, or properties.
LifeLock Total also includes a credit lock and 3 Bureau score monitoring & reporting, 401(k) and investment account alerts, stolen wallet protection, automatic data broker removal and dark web monitoring, alongside 24/7 priority customer phone support.
Today's top LifeLock dealLifeLock Total protects your credit and accounts, monitors the internet and social media for any hints of credential theft, and can helps secure your accounts if they are breached. Even if your identity is stolen, you'll have LifeLock experts on hand to get your life back on track. Prices are for first year only.View Deal
LifeLock Total is the pinnacle of identity theft protection, including everything needed to prevent fraud, and restore your life back to normal in the event your identity is stolen.
Your accounts (Credit, Checking, Savings, 401K, Investment) are covered by LifeLock's monitoring services, which will notify you of any suspicious activity or unauthorized transactions and withdrawals. You will also receive annual credit reports from 3 Bureaus, and a monthly report from 1 Bureau to keep you informed on changes to your financials.
I particularly like how LifeLock Total keeps tabs on your home title or property records and provides notification for any fraudulent attempts to change or transfer your property deeds.
LifeLock's automatic data broker removal scans over 30 of the most prolific data brokers every 90 days to submit data removal notices on your behalf to make sure your sensitive information isn't sold to advertisers from their sites. The dark web is also monitored for traces of your credentials, with notifications of any weak or leaked credentials.
Your social media accounts are also protected, with LifeLock monitoring for suspicious activity and account takeovers, helping to preventing account theft and fraud. You will also be sent alerts when a registered sex offender moves into your neighborhood.
LifeLock Total also 100% guarantees identity restoration in the event of identity theft, with a reimbursement of up to twelve months of your subscription payment if your identity isn't restored to good standing. In case you aren't fully satisfied, LifeLock also offer a 60-day money back guarantee.


