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Mini PCs rarely arrive with fanfare. The GMKtec EVO-T2 is an exception. It debuted at CES 2026 with Intel CEO Lip-Bu Tan visiting the booth, testing the unit in person and signing a prototype. His signature wasn’t on my test version, and you can imagine my disappointment.
That kind of endorsement is unusual for a compact desktop from a Chinese OEM, and it signals something real. This is not a routine refresh.
At its core sits Intel's newest Panther Lake architecture. The Core Ultra X7 358H is built on Intel's own 18A process node, making the EVO-T2 one of the first consumer products to ship that fabrication technology at volume. The question every reviewer has to answer is whether the real-world performance justifies a price tag that sits above £1,500 for the standard retail configuration.
The review unit supplied by GMKtec uses the Core Ultra X7 358H with 64GB of LPDDR5X RAM and a 1TB NVMe SSD, but some SKUs offer the Core Ultra X9 388H for those willing to pay extra.
What GMKtec has here is cutting-edge Intel technology that’s ideal for power users, AI LLM fans, and creatives, all in a remarkably compact package that doesn’t cost a fortune.
With so few brands offering products with Panther Lake silicon, this is easily one of the best Mini PC machines available today.
(Image credit: Mark Pickavance)GMKtec EVO-T2: Price and availability- How much does it cost? $1899/£1521/€1,700
- When is it out? Available now
- Where can you get it? Currently, this machine can be obtained directly from GMKtec
The GMKtec EVO-T2 is available direct from the GMKtec US and GMKtec UK websites. I'm also seeing a configuration on Amazon.com.
There appears to be plenty of confusion about the pricing of these products on the GMKtec website, and pricing on Amazon seems only to compound things.
The USA pricing for the X7 is $1,899 for the standard model, but oddly $3,299.99 for the 853GB model. That second price is obviously a mistake, and I’d assume that’s the dollar pricing for the X9 version.
What I can say with some certainty is that on the GMKtec UK website, there are four SKUs: two X7 and two X9 models. And, the X7 358H design with 64GB of RAM and 1TB of storage, as per my review, the hardware is £1,520.99.
There is another X7 version with an 853GB drive, which I’m going to assume is a special partition for running LLMs, and it sells for £1,629. There are two corresponding X9 388H models, which are both priced at £2999.99, curiously. That seems like a ridiculous markup for only a few hundred MHz extra across a couple of clock settings, but that’s what they’re asking.
As a slight sweetener, UK customers are being offered a code that gets them a further £60 off at the time of writing.
European prices are €1.699,99 for the X7, with no X9 stock currently available.
Comparing these prices to anything else is a fraught exercise, since this is the first Mini PC to use this platform, even if Asus has a new NUC 16 Pro planned that uses this chip. And, Minisforum has a new AI X1 Pro model in the pipeline that uses an advanced AMD chip using its Gorgon Point core.
What I might point out is that the GMKtec EVO-T1, which uses the Arrow Lake Core Ultra 9 285H, is only $1,279.99 with 32GB of RAM and 1TB of storage, but it can also be bought barebones with no memory or storage for close to $900.
From a performance perspective, the GMKtec EVO-X2 Ryzen AI Max+ 395 is more powerful, and that, with 64GB of RAM and 1TB of storage, is only another $100 more.
On that basis, the EVO-X2 seems to be a better value than the EVO-T2. And, GMKtec offers a 128GB version of the EVO-X2, for those wishing to blow $3,299.99 on one.
The big issue here is patently the cost of memory, and these platforms all need the faster soldered modules that are currently 400% more than they were only months ago.
I’ve given this a score of 4 out of 5 since you can’t get this hardware anywhere else at this time, and when Asus and Minisforum do come to market, they’re unlikely to undercut GMKtec's price.
- Value: 4 / 5
Model
Intel Core Ultra X7 358H
Architecture
Panther Lake (Intel 18A process)
Cores / Threads
16 cores (4P + 8E + 4LP-E)
P-core Boost
Up to 4.8 GHz
E-core Max
Up to 3.5 GHz
LP-E Core Max
Up to 3.3 GHz
L3 Cache
18MB Intel Smart Cache
TDP Range
25W base / 80W Maximum Turbo Power
AI Performance
Up to 180 TOPS combined (CPU + NPU + GPU)
NPU
NPU 5 (50 TOPS INT8)
Integrated GPU
Intel Arc B390 (Xe3 architecture, TSMC N3E tile)
GPU Cores
12 Xe3 cores
GPU Clock
Up to 2.5 GHz
Display Support
4x 4K via HDMI 2.1 x2 and USB4 x2
RAM
64GB LPDDR5X-8533 soldered
SSD
1TB NVMe
M.2 Slot 1
PCIe 5.0 M.2 2280
M.2 Slot 2
PCIe 4.0 M.2 2280
Max Capacity
Up to 16TB combined
AI SSD
Phison aiDAPTIV+ pseudo-memory extension
USB4 Front
1x 40Gbps with 100W Power Delivery and DisplayPort Alt Mode
USB4 Rear
1x 40Gbps
USB-A
2x USB 3.2 Gen 2, 1x USB 2.0
HDMI
2x HDMI 2.1 (rear)
DisplayPort
1x DisplayPort 1.4 (rear)
Audio
1x 3.5mm combo jack
OCuLink
1x OCuLink Gen4x4
Ethernet
1x 2.5GbE and 1x 10GbE
Wi-Fi
Wi-Fi 7
Bluetooth
Bluetooth 5.4
Operating System
Windows 11 Pro
Cooling
Ice Storm 3.0 active cooling with RGB fan
Power Modes
Silent 35W | Balanced 45W | Performance 60W | Max 80W
PSU Wattage
148.2W
Dimensions
Approx. 103 × 98 × 32 mm
Weight
1273g including PSU
GMKtec EVO-T2: Design- Same enclosure as EVO-T1
- Easy internal access
- No memory upgrades
The case of the EVO-T2 is oddly familiar, as it seems relatively unchanged from the EVO-T1 that I reviewed in August of 2025.
The EVO-T2 continues GMKtec's established squared, compact form factor. The chassis uses a precision surface finish and houses what GMKtec calls its Ice Storm 3.0 cooling system, an active solution with a visible RGB fan. It sits comfortably on a desk or mounts via VESA behind a monitor.
Port placement is well considered. The front panel carries the USB4 port with 100W Power Delivery alongside two USB-A 3.2 connections and one USB-A 2.0. These are the ports users reach for most often, and they are exactly where they should be. The rear houses the second USB4, dual HDMI 2.1, DisplayPort 1.4, dual Ethernet, the OCuLink port and the audio jack.
That rear panel is dense. It rewards deliberate cable planning rather than improvisation. Quad 4K display support is a genuine differentiator at this size. Creative professionals and multi-monitor users will appreciate having that headroom without needing an external dock.
This hints that the EVO-T2's connectivity specification is exceptional for the category.
(Image credit: Mark Pickavance)Dual Ethernet with 2.5GbE and 10GbE ports on a machine this small opens it to homelab, network-attached storage and professional networking roles that most mini PCs cannot fill. The 10GbE port alone makes this worth serious consideration for anyone who moves large files regularly.
Wi-Fi 7 and Bluetooth 5.4 cover wireless needs for the foreseeable future. The front-panel USB4 port carries 40Gbps bandwidth and supports Power Delivery at 100W, which is genuinely practical for desk setups where the EVO-T2 acts as a hub. DisplayPort Alt Mode via USB4 adds display flexibility beyond the two HDMI outputs and the dedicated DisplayPort at the rear.
The OCuLink Gen4x4 port provides a direct PCIe pathway to external GPU enclosures without the bandwidth constraints of USB4. For users who plan to add a discrete GPU later or need GPU-accelerated compute for specific workloads, this is a meaningful long-term expansion option, though not all systems include it.
Internal access requires removing the feet and then four screws. It’s not difficult, but it might have been easier. Inside, you can access the three M.2 slot positions, two already being occupied by the Wi-Fi 7 adapter and the 1TB NVMe drive. One oddity about the two M.2 slots allocated for storage is that the one GMKtec filled with the supplied Gen4 drive is the PCIe 5.0 slot, leaving the PCIe 4.0 slot free. That seems silly, but this isn’t the only mini PC maker doing these things.
For testing, I moved the provided drive to the Gen4 slot and put a Gen5 drive in a slot where it works best. And, if anyone buys one of these, I’d recommend doing that and cloning the drive to the Gen5 module. I’d also suggest you get a Gen5 drive with a heatsink or add one before installation.
There are no memory upgrade options, because all the memory here is soldered to the mainboard.
- Design: 4 / 5
- Intel Core Ultra X7 358H
- Soldered memory
- 180 TOPS AI
Panther Lake is easily Intel's most architecturally interesting mobile platform in years. The Core Ultra X7 358H uses a chiplet design built across three separate tiles. The compute tile is manufactured on Intel's 18A process and incorporates RibbonFET gate-all-around transistors alongside backside power delivery using PowerVia technology. Intel states this reduces voltage drop by around 30 per cent and improves transistor density over the prior generation.
I have a not-unreasonable feeling that this was what the 100 series was meant to be from the outset, and not what actually arrived.
The processor carries 16 cores across three tiers. Four Cougar Cove performance cores handle peak single-threaded workloads and boost to 4.8 GHz. Eight Darkmont efficiency cores manage sustained parallel tasks. Four low-power efficiency cores handle background activity.
It is a sensibly layered approach, and the trickle-down from mobile laptop silicon means the EVO-T2 benefits from extensive driver and platform maturity work done for notebook OEMs.
The gap between the X7 358H and the flagship X9 388H is modest in practice. The 388H adds 0.3 GHz of peak boost. For most productivity and AI workloads, the difference will be within the margin of thermal variation. The X7 is the right choice for a machine where value matters.
(Image credit: Mark Pickavance)The soldered RAM configuration is the most significant design decision to understand before purchasing. Retail units ship with 64GB of LPDDR5X-8533. The review unit carries 16GB. Neither configuration can be upgraded after purchase. Buyers who anticipate needing more capacity should look at the GMKtec EVO-X2, which uses AMD Ryzen AI Max+ 395 with up to 128GB of unified memory.
Soldered LPDDR5X enables the higher bandwidth speeds that integrated graphics depend on heavily. The Arc B390 needs fast, wide memory access to perform at its best. The trade-off is permanent capacity. For most professional workflows and AI tasks at the 64GB retail tier, the ceiling should be workable for several years.
Storage is considerably more flexible. The primary M.2 slot runs PCIe 5.0, offering sequential read speeds above 10 GB/s with compatible drives. The secondary slot is PCIe 4.0, still capable of strong throughput for a second drive or overflow storage. Combined capacity can reach 16TB, which opens the machine to NAS-adjacent roles that most mini PCs cannot consider.
GMKtec's headline claim is 180 TOPS of combined AI performance across the CPU, GPU and NPU. The NPU alone contributes 50 TOPS, which represents a meaningful step up from prior Intel generations. The remaining compute performance is divided between the Arc B390 and the CPU cores themselves.
The 180 TOPS figure is a heterogeneous combined total. Real-world AI workload distribution depends heavily on the framework and the model. Not all applications can efficiently split inference across three compute blocks simultaneously. The NPU handles fixed-function acceleration well. More general local inference typically leans more on the GPU or CPU, depending on quantisation level and context window size.
The aiDAPTIV+ AI SSD technology developed with Phison is worth mentioning. It extends available memory by intelligently paging model data between DRAM and NVMe storage. GMKtec claims this allows the EVO-T2 to run models with up to 70 billion parameters locally. For a machine with 64GB of RAM, that is an extraordinary claim. The paging mechanism will introduce latency penalties for data not resident in DRAM, and the practical throughput impact under sustained inference loads has not been verified by me, since I don’t have an aiDAPTIV+ AI SSD.
One thing that did make me wonder about the design of the EVO-T2 was that GMKtec claims that the USB4 port on the front can push out 100W for recharging a laptop. As the PSU is only rated at 148.2W and the system could take 60W, there appears to be a voltage shortfall in that calculation.
Overall, the X7 358H is a dramatic uplift from the 200 series chips that came before it, although AMD has such a significant lead with its Ryzen AI 395 series that it's perhaps too much to ask in one generational change.
- Features: 4.5 / 5
Mini PC
GMKtec EVO-T2
Bosgame M5 AI
CPU
Intel Core Ultra X7 358H
AMD Ryzen AI 395 Max
Cores/Threads
16C 16T
16C 32T
RAM
64GB LPDDR5X 8533
128GB DDR5
SSD
512 GB KINGSTON OM8TAP4512K1-A0
2TB Kingston OM8PGP42048N
Graphics
Intel Arc B390
Radeon 8060S
3DMark
WildLife
45211
70014
FireStrike
14394
26917
TimeSpy
7621
11317
S.Nomad
6172
11201
Cine24
Single
123
115
Multi
1029
1879
Ratio
8.34
16.32
GeekBench 6
Single
2849
2981
Multi
16286
17882
OpenCL
56978
101915
Vulkan
64187
90384
CrystalDisk
Read MB/s
5047
4083
Write MB/s
4498
3639
PCMark 10
Office
10645
9056
WEI
Score
8.9
9.6
Normally, I compare AMD and Intel Mini PCs against their ilk. But as this is a flagship design of a new silicon generation, and the best Intel has to offer, I thought it would be useful to compare it to the top-of-the-line AMD platform.
For those who like the fine details, the EVO-T2 was set into ‘Performance’ mode in the BIOS, rather than balanced or silent. According to GMKtec, there should be a mode above this that consumes 80W, but it was missing from my BIOS. Therefore, it might be possible to get even more out of the EVO-T2, and the BIOS certainly has plenty of features for overclocking some aspects.
The Arc B390 GPU is the headline graphics story in Panther Lake. It uses twelve Xe3 cores built on TSMC's N3E process and clocks up to 2.5 GHz. Intel positions it as delivering 76 per cent more performance than the Arc 140T from the previous Arrow Lake generation and 82 per cent more than AMD's Radeon 890M found in Ryzen AI HX 370 platforms. As usual, Intel ignores the Radeon 8060S in the Ryzen AI 395 Max, which is its true competitor.
And, as the results show, B390 might make Arc 140T and Radeon 890M look poor, but it still can’t run with the Radeon 8060S, not even close.
Obviously, you could use the OcuLink port to add a discrete GPU, but that’s the only way that the EVO-T2 would compete with a Bosgame M5 AI.
And, while all those extra cores in the Intel Core Ultra X7 358H CPU do boost the multi-processing considerably, it still falls short of the AMD Ryzen AI 395 Max.
It did well in the PCMark score, and it also had a better SSD than the Bosgame machine. I inserted a Crucial P510 Gen5 drive into this hardware, and it delivered 10,587MB/s reads and 8,977MB/s writes in the Gen5 M.2 slot, so it could be dramatically better with a small investment.
Overall, Intel is moving in the right direction, but AMD don’t need to worry yet.
- Performance: 4.5 / 5
The EVO-T2 is an impressive piece of equipment that exploits the dramatically better silicon Intel has released with Panther Lake. However, given the modest differences between the X7 358H and the X9 388H, I wouldn’t be rushing to spend the extra on the top model unless money isn't a concern for you.
Where this rig excels is in providing a punchy platform for software development, video editing and running AI LLMs. It would have been nice to have seen Thunderbolt 5 ports on this PC, but the cost of adding this feature appears to be putting mini PC makers off.
At least it has USB4 and an OCuLink port if you want more GPU power.
But the focus here is foremost AI, with GMKtec even deploying a version of OpenClaw to the desktop along with Herdman. While there are free tokens to be had, these are a portal to monthly subscription packages for those who want to fully exploit AI agents.
That seems slightly at odds with the premise of having hardware like the EVO-T2 that can run powerful local AI at no other cost than electricity, and your time to get it trained in your workflows. But agents will always come with extra costs, regardless of where they are launched from.
Getting back to the hardware, this is an exceptional piece of gear that nearly brings Intel back up to AMD’s current level. Although with new AMD hardware soon to launch, this might prove to be a false dawn for them.
What it comes down to here is the price, since all memory and storage costs are artificially inflated.
For those who, for whatever reason, don’t trust AMD, then this is quite clearly the best Intel mini PC technology available, especially for those running local LLMs.
Should you buy a GMKtec EVO-T2?Value
Not cheap, but with this spec it was never going to be
4 / 5
Design
EVO-T1 revisited, but it does have a Gen5 M.2 slot
4 / 5
Features
New CPU technology, new GPU, and plenty of TOPS
4.5 / 5
Performance
New CPU technology, new GPU, and plenty of TOPS
4.5 / 5
Overall
A little powerhouse with so many uses
4.5 / 5
Buy it if...You want power in a small package
This is an excellent choice if you want a compact, quiet desktop that handles everyday tasks and Copilot+ AI features without any cloud dependency. But this system is also ideal for a mini server, hardware firewall and a dozen other tasks.
You want local AI
This is the pinnacle of AI-focused mini PCs available today, and with 180 TOPS of combined compute to suit your workload, the only limitation is memory.
You need more than 64GB of RAM
As the memory in this system cannot be replaced, the 64GB of memory you get out of the box is as much as it will ever have. Whether for LLMs, video editing, or heavy virtualisation, the stock RAM is soldered and permanent, which might not be sufficient for the largest models.
Cost is a concern
The review hardware isn't cheap, and the X9 model is insanely expensive. There are powerful systems based on older technology that you can get for cheaper than the EVO-T2,
Bosgame M5 AI
A massively powerful Mini PC platform that uses the AMD Ryzen AI Max+ 395 processor, with sixteen cores and thirty-two threads. There are two variants with 96GB and 128GB memory, respectively, and 2TB of storage.
Until Gorgon Point silicon arrives, this is the most powerful processor and integrated GPU combination. And, the 96GB model is only slightly more expensive than the X7 version of the EVO-T2.
Read my full review of the Bosgame M5 AI here.
Minisforum UM790 Pro
A powerful AMD system using a Ryzen 9-class processor, supported by the Radeon 780M GPU. Targeted towards creatives and gamers, the expandable memory and dual M.2 PCIe 4.0 SSDs allow you to boost performance according to your requirements, with the standard version already delivering remarkable capabilities.
Check out our Minisforum UM790 Pro review
For more professional hardware, we've reviewed the best business computers.
- Nvidia's RTX 3060 has returned to retailers, amid the ongoing RAM crisis
- MSI, Gigabyte, and Asus models reportedly started at $339.99, but have seemingly increased
- It's a sign that the current state of the PC hardware market is in complete disarray in terms of shortages and pricing
The PC and console hardware market is in the worst place its arguably ever been, with the RAM crisis leading to high prices on components utilizing memory. That's why the return of a popular GPU is one that doesn't come as a huge surprise.
As reported by Tom's Hardware, the Nvidia GeForce RTX 3060 graphics card has returned to retailers, notably on Newegg, with numerous Asus, MSI, and Gigabyte models available.
While Tom's Hardware highlights that prices for these returning GPU models were seen at $339.99 (which is $10 above the MSRP when launched), listings range from at least $416. It's already a big ask at $339 for an old graphics card that doesn't have the same advantages of the current-gen RTX 5060, so the increase won't do it much favors.
It's worth noting that the RTX 3060 has been the most popular GPU on PC, according to Steam's Hardware & Software Survey results, consistently ranking at number one each month for several years. The same trend is evident in May's results, and likely the same for June.
The 12GB GPU is still very much capable of providing solid performance in games at 1080p or 1440p, especially when using DLSS upscaling, and that explains why it's still so popular among Steam users.
(Image credit: Roman Samborskyi / Asus)However, it's not exactly being received well among consumers. My colleague and PC enthusiast, Matthew Hanson, views the return of the RTX 3060 "like a s**t Frankenstein", and frankly, it's a reasonable observation and one that highlights just how messy the PC hardware market is.
Users on Reddit haven't been shy about highlighting why the GPU's return doesn't make much sense, with one stating: "Even Nvidia enthusiasts would be hard-pressed to get this for $339.99. At that point, just get an RTX 5060.
"The only real benefit to this card is the VRAM, so we all know who this is really for - The AI crowd."
It's not that the RTX 3060 is a bad graphics card, because that's far from the case. However, at the current price the models from MSI and others are available at, it makes little to no sense, since the RTX 5060 is within the same price region, and it has the advantage of Multi-Frame Generation over the RTX 3060.
Regardless, one more option on the market doesn't hurt, especially since it doesn't seem as though its unstable condition will change anytime soon.
According to reports, ChatGPT hit the one-billion-active-user mark in May. This makes it the fastest app to achieve this feat to date. I think this is enough for you to realize that it’s more important than ever to get your brand featured/ mentioned/ cited on ChatGPT and other LLMs online.
Unfortunately, this is not as straightforward, and before you start cooking up a new strategy to address this new era of search, you must understand where you stand with your brand right now.
This is where you start tracking how your brand is being perceived by these LLM models and how often you get picked over your competitors. This guide is here to answer exactly that.
For this, I tried a bunch of different methods to find the most economical and credible methods to track your business’s visibility in AI search results. Here’s everything that I found legitimate and actually working well.
Start your free 28-day trial and find out if your brand is the answer AI gives buyers
HubSpot AEO gives you visibility tracking, competitor analysis, citation analysis, and prioritized recommendations across ChatGPT, Perplexity, and Gemini — all in one place.
It's one of the fastest ways to understand where your brand stands in AI-generated answers and what to do about it.View Deal
What does AI visibility mean?Before you pick a tool, you need to know which question you're answering. Most people merge three very different things into one word ("visibility") and then wonder why their data is a mess.
There are three questions, and they need three different methods:
- Are you mentioned or cited in AI answers? When someone asks ChatGPT or Perplexity a question in your category, does your brand show up in the response? This is the one most people mean by "AI visibility."
- Are people clicking through from AI tools to your site? A mention and a click are not the same thing. You can get named in a hundred answers and still get zero visits, because the user got what they needed and moved on.
- Are AI bots even crawling your content? If LLM crawlers like GPTBot and PerplexityBot can't reach your pages, you're not eligible to be cited in the first place. This is the plumbing nobody checks.
Keep these separate in your head. A tool that nails question ONE tells you nothing about question TWO. I've watched smart marketers celebrate a rising "mention rate" while their actual AI traffic sat flat, because they were measuring two different things and treating them as one. Now, the methods.
Tracking AI visibility in AI search results: Free methodsHere is how you can get started with tracking your business in AI search results for free.
Google Search Console (GSC)Google Search Console added a dedicated generative-AI report on June 3, 2026, and it's the freshest free tool you have. For the first time, it breaks down how often your pages appear inside AI Overviews, AI Mode, and the AI features in Discover, instead of burying that data in your overall numbers.
(Image credit: Future)This report measures the impressions, broken down by page, country, device, and date. So you can finally see which of your URLs Google's AI is actually pulling into answers, and watch that trend over time.
Now the honest caveats, because this isn't magic. It shows impressions only. There's no click data, click-through rate, or query data yet (Google says more is coming soon). The three AI surfaces are blended into one bucket, so you can't separate AI Overviews from AI Mode. And it's rolling out to a subset of sites, within the UK first, so it might not be in your account on the day you read this.
Check anyway. If it's there, set your baseline now.
A manual prompt logThe oldest method is still the cheapest, and it works on every platform. Write 10 to 30 questions your buyers actually ask, run them across ChatGPT, Gemini, Perplexity, and Claude on a fixed schedule, and log the results in a Google Sheet.
(Image credit: Future)Try to pick your prompts and then leave them alone. AI answers wobble run to run, so a single check is noise. Same prompt, same day next week, every week. The trend over a month is the signal, not any one result.
Is it tedious? Yes. Will it cost you a dollar? No.
Plus, it forces you to actually read the answers, which teaches you more about why you're getting left out than any dashboard ever will. If you only do one thing this week, do this.
Tracking AI visibility in AI search results: Custom workflowIf the manual log gets old (it will), you can automate it without paying for a full visibility platform using a workflow automation tool like n8n.
It is a workflow automation tool, and its template library has ready-made workflows that do exactly what the manual log does on autopilot. The pattern is that it reads your prompts from a Google Sheet, sends each one to ChatGPT, Gemini, and Perplexity, has a step check for every answer for your brand, and writes the results back to your sheet on a schedule.
Browse n8n's template search for "brand visibility" and you'll find a few versions to start from.
(Image credit: Future)The cost for this process is genuinely small. You bring your own API keys, and on cheap models, the OpenAI and Gemini calls run for a pretty small amount. Perplexity is the main line item, because its Sonar API adds a per-request search fee of roughly $5 to $14 per 1,000 requests on top of tokens. For a 25-prompt list run weekly, you're looking at low digits per month.
Tracking AI visibility in AI search results: Using A paid toolIf you'd rather not build anything, a purpose-made tool collapses all of the above into one screen.
Getting these tools set up is generally fast. Typically, you start by entering some brand information such as your website, name, and industry. The tool will then work on your behalf, returning insightful information such as:
- Your "share of voice" across different AI platforms
- Performance breakdown based on model (such as ChatGPT, Gemini, and Claude)
- Which websites and brands are being referenced where you want to be
- Gaps where competitors aren't mentioned
- Grading your website content for AI readiness
When is paying worth it? When you're tracking this across several brands, or you need a report someone else will read, or your time is worth more than the subscription.
For a single brand on a tight budget, the free tier plus a prompt log will take you a long way first. There's no shame in starting free and upgrading when the manual work starts eating your week.
So which one should you actually use?Start with where you are. If you have no budget, turn on the Google Search Console AI report today, then run a manual prompt log every week. That combination answers all three questions: who Google's AI surfaces, who clicks through, and who gets mentioned across the chatbots.
If the manual log gets painful, automate it with an n8n workflow for the chatbots. You'll spend a few dollars a month and save yourself hours.
If you're doing this for more than one brand, or you need clean reports without the building, a subscription tool earns its keep.
One last thing, because it's the mistake I see most. Don't track AI visibility once and call it done. The whole reason the timestamp matters, the whole reason you sample weekly, is that AI answers change constantly.
The number you pull today is a snapshot. The line you build over a month is the actual story. The brands building that baseline now are the ones who'll know exactly where they stand when AI search becomes the front door to everything.
Frequently Asked QuestionsWhich AI platform should I focus on first?Start where your buyers already are. ChatGPT is the obvious first stop, since it has more users than every other assistant combined. If you already pull traffic from Google, watch AI Overviews and AI Mode too, because they ride on the search presence you've already built. And if you sell B2B or anything research-heavy, keep an eye on Perplexity, since that's where the careful, comparison-shopping buyers tend to be.
How many prompts should I track, and how do I pick them?10 to 30, and how you pick matters more than how many. Cover three types: direct brand questions ("Is [brand] any good?"), category and comparison questions ("best [thing] for [use case]") and the problem questions people ask before they've heard of you ("how do I fix [problem]"). That last bucket is where most brands find their biggest gaps. Use the questions your buyers actually type, not the polished ones you wish they typed.
If people read the AI answer and never click, does being mentioned even matter?Yes, and arguably more than a click ever did. When an AI names you as the answer, you're the recommended option at the exact moment someone's deciding, which is the most valuable spot in the entire buying decision. The click is a bonus, not the point. It's the difference between a friend recommending you by name and a friend handing over a list of links. You want to be the name.
Is AI visibility the same as SEO? And does SEO still matter?They're cousins, not twins.
SEO is about ranking a blue link that someone clicks. AI visibility (you'll hear it called GEO or AEO) is about getting named or cited inside the answer itself. They overlap a lot, especially on Perplexity and Google's AI, which both lean on pages that already rank.
So no, SEO isn't dead; it's often the foundation on which the AI citation is built. But you can sit at #1 on Google and still be missing from the AI answer sitting above it, which is exactly why you track the two separately.
It’s clearly the wild, wild west when it comes to the race to build bigger and faster Artificial Intelligence systems.
The current backbone is built on Nvidia’s GPU architecture, allowing researchers and labs to build more and more sophisticated models that seem to leapfrog each other weekly.
The underlying technology required to achieve this is hundreds of thousands of these GPU cards sprawled across data centers throughout the US, drawing ever-increasing power and natural resources to push this frontier of human imagination.
In our rush towards our promise of a better future, are we laying the groundwork for this generation’s environmental calamity, much like previous generations had asbestos, microplastics, and lead?
Look no further than the SpaceX IPO, marketed as the largest IPO in history with a stunning $1.75 trillion initial valuation!
Buried deep inside, however, lies xAI – the AI company behind Grok. Grok runs from two massive data centers named Colossus 1 and 2.
What isn’t being discussed is that the NAACP is suing xAI for illegally installing air-polluting gas turbines in Mississippi that emit carcinogens into the air that residents breathe.
The question is not whether the power was needed, but what costs we are willing to accept, especially when, in this case, the demand releases toxic fumes into the air so people can interact with a chatbot.
An ominous situationWhat makes the situation most ominous is that we are running a four-legged stool and waiting to see which breaks first. The first leg, of course, is computing power.
GPUs, while becoming more efficient, are at the same time getting denser and requiring more power. A traditional server rack used to draw about 5 kilowatts (kW) of power. GPUs upended that, with power draw climbing to 50 kW, 80 kW and now 140 kW per rack.
Indeed, Nvidia itself has proclaimed that its Kyber systems will draw an unheard-of 600 kW per rack by 2027. Whether this is true or not, the reality is that the power draw and density to run increasingly sophisticated hardware is going up; we just don’t know the timeframe of how we get there.
The second leg is what AI aficionados refer to as Jevon’s paradox. This is an economic principle that, as technology becomes cheaper to use and deploy, the use cases increase, so net consumption actually goes up even though the cost to run it keeps getting cheaper.
The third leg is that virtually all the free cash flow of megatech is going into deploying this IT infrastructure at an increasingly rapid rate. The projection for this year is $700 billion in capital expenditures, ballooning to over $1 trillion next year, and who knows after that.
At the same time, no one knows what limits Wall Street’s checkbook will be to fund additional expenditures for other companies. All this equipment must go into data centers somewhere.
Finally, we have a total lack of public policy on how to deploy these in sustainable ways, partially because there is a rush to get this equipment online, partly because no one really knows what the negative externalities could be, because no one has built up this much infrastructure at this scale and speed before.
The problem, of course, is if the part of the stool that deals with negative feedback to the environment and communities we live in is the first to break. It may not be easy to turn back once Pandora’s box has opened.
The need for policy sooner than laterOf course, we don’t have to wait for this all to happen. Thoughtful policy by the industry can get ahead of what could be a calamity by considering the “what ifs” before they happen.
Plus, by investing thoughtfully now, it stays ahead of what could be burdensome, time-consuming legislative efforts that lead to more regulation and compliance. In addition, consideration of things like total load (versus individual load) and the variance it might cause to the environment would be another consideration.
For example, a single independent data center building with a closed-loop water system may not draw that much water (other than initial fill, makeup needs, or during maintenance). However, if you start looking at the compound effects of how many additional buildings are going onto the campus, and how many campuses will be built in the next 10 years, then the impact could be considered before things go awry.
In the fast-moving race that is the AI space, the trickle-down effects on communities and the environment are something we should be looking at today.
Rather than letting companies run roughshod over people and cities, the data centers that they portend to inhabit can be good corporate citizens, which is important because these facilities typically have a useful life measured in decades.
The plan is for the data centers to be around for a long time, and so should everything else around them in a sustainable way.
We've listed the best business cloud storage.
This article was produced as part of TechRadar Pro Perspectives, our channel to feature the best and brightest minds in the technology industry today.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/pro/perspectives-how-to-submit
HP's 4th of July sale is packed with discounts on the accessories that can make a bigger difference to your working environment than you might expect.
From Thunderbolt docks and webcams to wireless keyboards, mice, chargers, and USB-C hubs, there are plenty of ways to upgrade your desk for less.
Whether you're creating a multi-monitor setup, improving your video calls, or replacing aging peripherals, HP's latest deals cover just about every part of a modern workspace.
Docking stations are among the standout offers, with options supporting multiple external displays, fast USB connectivity, Ethernet, and laptop charging through a single cable.
Top HP 4th of July PC accessories dealsConnect up to three external displays while powering your laptop with up to 100W over USB-C. This compact dock also offers HDMI, DisplayPort, USB-A, Ethernet, and broad compatibility with Windows, macOS, Linux, and ChromeOS.View Deal
Switch between multiple devices with this wireless mouse, featuring Bluetooth 5.2 and a 2.4GHz connection, up to 4,000dpi tracking, four programmable buttons, fast scrolling, and an impressive battery life of up to 24 months.View Deal
Connect up to four external displays while powering compatible laptops through a single Thunderbolt 4 connection. This dock also offers plenty of USB ports, 2.5GbE, HDMI 2.1, DisplayPort, and broad compatibility with Windows, macOS, Linux, and ChromeOS.View Deal
Keep compatible USB-C laptops and devices powered with this compact 65W charger. It supports multiple output voltages, includes generous cable lengths for flexible use, and is small enough to carry easily between home, work, and travel.View Deal
Connect up to four external displays and power your compatible laptop with up to 100W through a single Thunderbolt 4 cable. It also includes HDMI, DisplayPort, USB-A, Ethernet, and broad compatibility across major operating systems.View Deal
Boost your productivity with this full-size wireless keyboard and mouse combo, featuring quiet keys, 24 programmable shortcuts, dedicated Copilot and dictation keys, spill resistance, and battery life lasting up to 20 months for the keyboard and 24 months for the mouse.View Deal
Upgrade your video calls with this Full HD webcam, featuring autofocus, dual noise-reducing microphones, automatic light correction, an integrated privacy shutter, and broad compatibility with Microsoft Teams, Zoom, Google Meet, and Chromebook devices.View Deal
Expand a single USB-C port into a complete workstation with HDMI, DisplayPort, USB-A, Ethernet, and USB-C connectivity. It also supports dual 4K displays, pass-through charging up to 65W, and broad compatibility with major operating systems.View Deal
This rechargeable wireless mouse features multi-surface tracking up to 4,000dpi, four programmable buttons, and a SuperCapacitor that provides up to a month of use. It also works across Windows, macOS, and ChromeOS devices.View Deal
Work comfortably across multiple devices with this wireless keyboard and mouse combo, featuring Bluetooth and 2.4GHz connectivity, programmable keys and buttons, a soft-touch palm rest, fast scrolling, and battery life of up to 36 months.View Deal
Upgrade your video calls with this 4MP Full HD webcam, featuring autofocus, up to 4x zoom, dual noise-reducing microphones, Windows Hello support, adjustable viewing angles, and compatibility with popular video conferencing and streaming platforms.View Deal
HP accessory highlightsIf video meetings are part of your day, HP has Full HD webcams with autofocus, dual noise-reducing microphones, automatic light correction, and built-in privacy features.
Higher-end models even add Windows Hello support, adjustable viewing angles, and zoom controls for a more polished appearance during calls.
Wireless peripherals feature heavily throughout the sale. HP's keyboard and mouse bundles offer programmable shortcuts, dedicated Copilot and dictation keys, quiet typing, multi-device support, and battery life measured in months rather than weeks.
There are also standalone wireless mice with programmable buttons, high-precision tracking, and rechargeable or long-life battery options.
Compact USB-C chargers help keep compatible devices powered wherever you're working, while portable hubs add HDMI, DisplayPort, Ethernet, USB-A, and pass-through charging without taking up much space in your bag.
Many of these products also include recycled materials, broad compatibility with Windows, macOS, ChromeOS, and other operating systems, plus thoughtful features you'll appreciate from the start.
Whether you're working from home, planning on heading back to the office after summer, or preparing for the next semester, there are plenty of worthwhile upgrades available across HP's range or discounted products.
If you're still looking for inspiration, be sure to check out the full July 4 sale.
- 119 malicious Edge extensions flew under the radar
- They installed harmful code days after extension installation
- It's proof that static code review is no longer sufficient
Microsoft says it has taken down 119 malicious extensions from the Edge Add-ons store after "proactive threat hunting" revealed a campaign that's been dubbed StegoAd.
As part of the program, the company also had to suspend more than 90 developer accounts associated with the dodgy activity.
Believed to have been active since at least 2021, it's believed that the malicious browser extensions had been downloaded a total of 2.6 million times.
Microsoft removes 119 'StegoAd' malicious extensionsThe campaign was so broad that the extensions didn't just occupy one category: ad blockers, VPNs, video downloaders, translators and utility tools like PDF exporters were all ploys for the malicious extensions.
This particular campaign got its name from the type of tactic used – steganography is the name given to hiding malicious code inside seemingly harmless files. PNG images, SVG graphics and font files had hidden JavaScript embedded inside to bypass traditional antivirus tools and web filtering.
Once installed, Microsoft says they remained dormant for three to five days to avoid detection before going on to steal browser credentials, redirect users to malicious websites, manipulate affiliate links for financial gain, download additional malicious code and even communicate with C2 servers for updated instructions.
"The StegoAd campaign demonstrates that browser extensions remain a potent and evolving attack surface," Microsoft wrote, admitting that even its own safeguards had missed these dodgy extensions.
The report also concludes that static code review alone is no longer sufficient, because extensions and other installations can download malicious code long after they were first installed.
For developers themselves, Microsoft recommends being as clear as possible by not obscuring code, requesting only the necessary permissions to build trust, and report any suspected impersonation.
Bose headphones and earbuds are some of the best in the business. I'm a fan, having used a pair of Bose QuietComfort Headphones for many years now. And our audio experts rate them highly too, with many of the latest models scoring maximum five-star reviews. Now, several of those top-rated cans and buds are down to record-low prices at Amazon.
• Browse all Bose deals at Amazon
Let's start with these Bose QuietComfort Headphones at Amazon for $179 (was $359). This is the lowest price they've been all year and amazingly even lower than what they fell to during last year's Black Friday. It's a fantastic time to buy if you want some brilliant four-star Bose headphones for a price that I don't think will be beaten for a while.
You'd have thought that Prime Day was still going on with the level of deals available on these Bose headphones and earbuds. The sale is definitely over for another year, though, so I wouldn't wait too long if you're tempted by any of these offers. They could end at any moment now and likely won't be back until Black Friday in November.
Today's 5 best Bose deals at AmazonIf you want affordable over-ears that don't compromise on quality, then consider these Bose QuietComfort Headphones. I've been using a pair for a long time now and rate them highly, while our expert testers also scored them an impressive four stars in our review. You get impressive noise cancellation, top-tier audio quality, and 24 hours of battery life in a surprisingly affordable package.View Deal
The fantastic Bose QuestComfort Ultra Headphones are still available at a record-low price following this year's Prime Day sale. These offer a clear step up in audio compared to other premium cans, with superbly detailed and energetic sound and the best noise cancellation you can get right now, in a light and comfortable design.View Deal
Bose's affordable earbuds offer top-tier active noise cancellation, but without a massive price tag. In our 4.5-star Bose QuietComfort Earbuds review, we said they were already "arguably best-in-class value" at full price, so now that you can get them for even less, they're hard to beat. We praised their comfort and sound quality as well as the amazing ANC.View Deal
The second-generation version of the Bose QuietComfort Ultra Earbuds are some of the manufacturer's best in terms of audio quality and noise cancellation — so good, in fact, that we awarded them the full five stars in our review. This latest model lasts up to 24 hours between both the buds and the case and features new CustomTune technology that adjusts the audio based on your ear shape. The Spatial Audio also makes the listening experience more immersive than ever with the option to swap between listening modes, depending on if you want to lose yourself in audio or stay alert.View Deal
These unique earbuds from Bose are back to a record-low price and well worth the money if you prefer the open-ear design. The impressive sound is delivered through comfortable headphones, which can be worn all day. They also boast up to 7.5 hours of playtime, which will be more than enough for most people.View Deal
- 2026's breakout movie Obsession has finally made its home debut
- The supernatural horror film is available to rent or buy on specific platforms
- Unfortunately, it isn't available to stream everywhere yet
Obssession, 2026's breakout movie that's had the whole world talking since it landed in theaters on May 15, is finally available to watch at home — but only if you live in specific countries.
The year's biggest surprise package, which cost a reported $750,000 to make and — at the time of publication — has almost surpassed $400m globally, is out now on some of the world's best streaming services.
Right now in the US, you can rent the Curry Barker-directed supernatural horror-romance movie is on premium video on-demand (PVOD) platforms like Apple TV and Amazon for $19.99. Alternatively, you can permanently add it to your digital film collection for $24.99.
For those who've been living under a rock for the past seven weeks and know nothing about it, Obsession tells the tale of Bear (Michael Johnston), a lovesick loser who doesn't know how to tell long-time crush Nicki (Inde Navarette) how he truly feels.
However, Bear soon discovers a mysterious item called a 'One Wish Willow', which is said to grant any wish that an individual desires. Long story short: Bear buys one and wishes for Nicki to love him more than anything in the world — and it doesn't take long for him to realize he's made a terrible, terrible mistake.
Fuelled by Navarette's award-worthy standout performance and positive word of mouth, Obsession has had fans, well, obsessed for almost two months now. Armed with a simple but highly effective tale, deeply uncomfortable themes and subject matter, and scenes that'll stay with you long after its credits have rolled, it's essentially this year's Kpop Demon Hunters, albeit without an album's worth of earworm songs and, you know, definitely not being for kids.
Why can't I watch Obsession at home yet?Ever since Obsession's home release was confirmed via whentostream.com, fans have been desperate to check out one of this year's best-performing and best-rated new movies from the comfort of their couch.
Unfortunately, while cinephiles in the US can definitely check it out from today (June 30), movie fans in other territories aren't so lucky. Indeed, in a thread relating to its digital platform release on r/movies, numerous fans have expressed disappointment that the darkly comedic, jump scare-laden flick isn't available to watch at home in their world region.
Right now, it seems that Obsession can be rented or bought in the US and New Zealand. However, I've checked Prime Video and Apple TV in the UK, and it isn't available on either video on demand (VoD) service. There's no indication as to when it will be, either.
Hopefully, it won't be much longer Obsession makes its way onto PVOD platforms globally — and, once its juggernaut box office run finally comes to end, other streamers including Peacock (US) and Netflix (internationally). Until then, you'll just have to watch it at your local theater for the umpteenth time.
- Though mostly known for photo lighting equipment, Godox has announced a small 'transparent viewfinder camera' that weighs just 65g.
- It features a transparent(ish) window for composition that also doubles as a settings display — and it can also function as a light meter.
- We don't yet have information on key internal specs like sensor size and resolution (but you can expect them to be low).
Very cheap cameras are back in vogue these days, so I wasn't necessarily surprised to see another one released — but I was surprised to see it coming from Godox.
The Godox C100 is a 'transparent viewfinder camera', announced by the Chinese firm who heretofore have been better known for producing the kind of high-end lighting equipment you'd find in the studios of professional photographers, as well as more affordable flashguns. However, with an announced price of just ¥199 (equivalent to about $29 / £22 / AU$42), the C100 is considerably more affordable than anything else on the Godox books.
As you can see, the C100 is built around quite an unusual form factor. A palm-sized rectangle, it doesn't feature a display exactly, but instead a transparent window that you use to compose your images. This window is also able to display key information like exposure settings and battery life.
(Image credit: Godox)Now, I said 'unusual' form factor, not 'unique'. This is because, as a few people have already observed, the Godox C100 looks a lot like a camera that debuted at CP+ in 2025, the Escura InstantSnap. The Godox version looks a bit more advanced, offering a few interesting features that the Escura version doesn't. But we can make a few inferences — the Escura camera produces images at a resolution of 1.3MP, and I'd be surprised if the Godox offered a great deal more than that.
The Godox C100 features a USB-C connection for charging and file transfer, and it accepts 128GB micro SD cards for storage. It also records video and can do so continuously for up to 1.5 hours, and offers shooting in a number of different aspect ratios: 16:9, 4:3, 3:2 and 1:1. There are a couple of physical buttons for shooting and changing settings, and it weighs just 65g.
A handheld light meterAt first glance, the Godox C100 looks like another cheap novelty camera in a market beginning to be saturated with them. However, there was one feature announced that really caught my attention, since I'm an avid film photographer — the C100 can also act as a light meter.
Like any good handheld light meter, Godox C100 can read the levels of brightness in a scene's central area, and provide the optimal exposure settings with which to capture a balanced image. Once hugely invaluable tools, light meters have been rendered mostly entirely redundant in the digital age. However, anyone who habitually buys a lot of old film SLRs will tell you that the metering system is always one of the first things to go. I have several beautiful Pentax SLRs in the drawer beside me that still shoot and wind on beautifully, but can't meter a scene because the electronics are shot.
So, the idea of an elegant little pocketable device, costing just $29, that I can carry everywhere with me and use to quickly meter a scene, and maybe even use to take a couple of comparison shots for reviewing alongside my developed and scanned frames — that interests me.
GodoxGodoxGodoxGranted, the metering functionality is only going to be of interest to a small percentage of users. But still, I wouldn't be surprised if the Godox C100 is a huge hit, if and when it eventually arrives at international retailers (it's currently only announced in China). Tiny cameras have been big hits of late, most notably the keyring-sized Kodak Charmera, and screen-free cameras that offer a purer, more immersive shooting experience have also seen success, the poster child for the movement being the Camp Snap.
People like cute cameras. People like cheap cameras. And the Godox C100 is both! I'm sure once we get hold of it for a review we'll discover that the image quality is no great shakes — but did that stop the Kodak Charmera? No, it did not.
(Image credit: Godox)