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The next test for AI is not whether it can produce an impressive pilot. It is whether it can work reliably, every day, in the messy and high-stakes conditions of the physical world.
Companies are prepared to spend. BCG’s 2026 AI Radar found that corporations expect to more than double AI spending this year, from 0.8% to approximately 1.7% of revenue. But the value is not keeping pace. According to PwC’s 2026 AI Performance Study, 74% of AI’s economic value is being captured by just 20% of organizations.
The constraint is no longer ambition or budget. It is execution.
For physical AI, that challenge is especially acute. Unlike a tool that drafts an email or summarizes a document, physical AI operates where decisions affect safety, uptime, service delivery and cost. Moving it beyond the pilot phase requires more than a capable model.
Organizations need to choose a problem worth solving, give AI the operational context to understand it, design the technology around how work actually gets done and connect every insight to an appropriate action.
Start with the operational problem:Much of the enterprise AI conversation has focused on large language models and office productivity. But some of the most consequential and costly business problems exist beyond the office: vehicle collisions, equipment failures, unplanned downtime and disruptions to the essential services people rely on.
Physical AI brings intelligence into these environments by using data from vehicles, equipment, cameras and sensors to understand what is happening and determine what needs attention.
In fleet safety, for example, AI tools can analyze information from connected vehicles and cameras alongside factors such as weather, road conditions and driving patterns. That context helps an organization distinguish an isolated event from a broader pattern and focus its attention where it can have the greatest impact.
Interest is already substantial, but deployment remains limited. In robotics, one of the most prominent applications of physical AI, Capgemini found that 79% of organizations are engaging with the technology, while only 27% are deploying or scaling it.
The right starting point is therefore not, “Where can we use AI?” It is, “What operational outcome do we need to change?” What is causing the problem? Is the necessary data available? What decision or workflow should the technology improve? A pilot without clear answers may demonstrate technical capability without proving business value.
Build the operational context AI needs:Selecting the right problem is only the beginning. To move beyond a controlled pilot, AI must understand the context in which an organization operates.
Knowing a vehicle’s registration or model is not enough. AI may also need its maintenance history, current location, typical route, driver behavior and operating conditions. It needs to understand how those factors interact and what normal performance looks like across comparable situations.
When that information is fragmented across different systems, delayed or recorded manually, AI sees only part of the operation. Digitizing workflows and connecting operational data create the foundation that more advanced systems depend on.
The significance is not simply the volume of data. It is that the data is available in a shared operational system through which teams can manage vehicles, maintenance and customer commitments. Without that common foundation, even a sophisticated model risks becoming another disconnected tool.
Design for the operation, not the demonstration:A pilot can be carefully managed. A scaled deployment cannot depend on constant intervention from a technical team.
Physical operations are distributed across vehicles, worksites, warehouses and frontline teams. Technology must be straightforward to install, reliable in changing conditions and connected to the systems employees already use. It must also work for the people expected to act on its output.
That makes change management part of the technical strategy. Employees need to understand what the technology is identifying, how it supports their work and what action is expected of them. Leaders need to establish ownership, measure whether workflows are changing and incorporate feedback from the frontline.
Governance must be designed into the deployment as well. Organizations should define which actions systems may take autonomously, when human review is required and how decisions can be understood or challenged. The level of oversight should reflect the potential consequences of the action.
Close the loop from insight to action:An insight is not an outcome. Physical AI creates value when it shortens the distance between identifying a problem and doing something about it.
This can be understood through a sense, decide and act model. Connected vehicles, cameras and equipment sense what is happening in the physical environment. AI evaluates that information in context and decides what requires attention. A person or system then acts—whether that means alerting a driver, creating a maintenance work order or adding a damaged road to a repair queue.
A vehicle health warning, for example, can initiate a maintenance workflow and notify the relevant team before a fault becomes a breakdown. Pothole detection technology can use vehicles already travelling across a city to identify and assess road damage, giving public sector teams better information to prioritize repairs and plan maintenance routes.
The appropriate balance between automation and human involvement will vary. Routine, low-consequence actions may be automated within defined parameters. Decisions that could materially affect safety, employment or service delivery should carry proportionate human oversight. The objective is not autonomy for its own sake. It is faster, more consistent action with the right safeguards in place.
Beyond the pilot:Organizations must close the gap between AI investment and value by treating AI as an operational capability rather than a standalone technology project.
That means starting with a measurable problem, building the contextual data foundation AI needs, designing deployment around the realities of frontline work and connecting every insight to action. When those conditions are in place, physical AI can move beyond isolated demonstrations and begin delivering safer, more efficient and more resilient operations at scale.
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- Four in five say AI has or will create jobs in the next two years
- Two in five are still worried about AI replacing them
- Managers are more likely to use AI agents
A new HP survey of nearly 20,000 desk-based workers globally has revealed that nearly half (46%) of Brits believe AI has positively affected their lives, with one in two (52%) using employer-provided AI tools daily or weekly – up from 38% last year.
But rather than replacing workers, three in five UK business leaders say AI adoption has actually created new roles – or even entire teams – within their organizations.
Additionally, an extra one in five (19%) expects AI to create new roles over the next one to two years, totally countering previous narratives that AI would wipe out human workers.
HP data shows that AI could actually be creating jobsOn the flip side, just 10% say AI is primarily replacing or reducing roles – and this isn't just a trend that's native to the UK. It aligns broadly with the global average, with 59% of business leaders and 62% of IT decision-makers (ITDMs) reporting job creation.
Agentic AI use is also on the up, with 45% of UK desk-based workers now opting to use increasingly automated systems that would previously have been seen as a threat to their livelihood. However, HP's data does align with other recent research to reveal an organizational disparity – agent usage falls when a worker becomes less senior. Just 38% of knowledge workers use agents, compared with 56% of business leaders and 71% of ITDMs.
"For businesses, the priority now is to help people seize those opportunities by investing in the skills, tools and development they need to adapt and grow," HP UK&I MD Ruth Patterson explained, noting the ongoing shift in job roles.
"Work is changing rapidly, but this year’s findings show that people are adapting with it."
Still, despite the largely positive findings, 38% of UK knowledge workers still worry that AI could replace their roles, with a near-identical number (37%) also worried that they could be replaced by somebody who knows more about AI.
- Blizzard Entertainment says it's monitoring real-money trading (RMT) in World of Warcraft: Forever
- The studio says it has devised penalties for gold buyers that could result in a permanent ban
- Blizzard is "watching very closely" and says "engaging in RMT is not worth putting your account at risk"
Blizzard Entertainment has confirmed that it's actively working to combat botting issues in World of Warcraft: Forever, particularly those related to real-money trading (RMT).
RMT has long been an issue in WoW, in both retail and Classic. Not only does RMT for in-game items and gold violate Blizzard's terms of service, but it also disrupts WoW's economy by inflating prices and essentially turning the MMO into a "pay-to-win" experience for some.
WoW: Forever is currently in beta and slated to launch next month, so there's a good chance that RMT could become an issue in this game as well. However, in an interview with TechRadar Gaming, the WoW: Forever development team acknowledged the ongoing problem and confirmed it's working to mitigate botting issues.
"One big area we’re working on is limiting the class abilities that facilitate bot gold farming," Blizzard said. "To that end, certain Mage talents and abilities have been changed to make it harder for a single player to farm an instance for gold or experience."
In addition, the studio is monitoring RMT and has already devised penalties that, depending on the action, could result in a permanent ban.
"One other area where we plan to apply more pressure to the RMT market is harsher penalties for Gold Buyers," the team said. "We aren’t going to go into specifics about this right now, but we’ve looked at our policies closely and have come up with a set of penalties that progress much more rapidly for this behavior, including potential permanent bans.
"We’ve got a number of new systems in place to support this as well, but it’s a cat and mouse game, so talking too much about our plans here could tip our hand. Suffice to say, we are watching very closely, and engaging in RMT is not worth putting your account at risk."
When Anthropic's threat intelligence team ranked a year of AI-enabled cyberattacks, the most dangerous operation in the dataset didn't stand out by the measure the security industry has relied on for years.
Mapped against MITRE ATT&CK, the state-sponsored espionage campaign Anthropic disrupted in November 2025 used 30 techniques across 13 tactics, comparable to many medium-risk actors in the same dataset. Against Anthropic's own risk methodology, the same campaign scored the maximum of 100.
The fact that the highest-risk actor looked unremarkable by technique count exposes a weakness in conventional detection thinking. Technique breadth alone tells defenders relatively little about risk. More useful insight comes from understanding how techniques are combined, sequenced and executed over time.
The indicator was always the fragile partSecurity operations spent two decades getting very good at recognizing evidence an attacker had already used. Malware hashes, malicious IP addresses and suspicious domains gave teams a practical way to identify known threats and block repeat attacks. Once an attacker exposed part of their infrastructure, thousands of organizations could benefit.
David Bianco's Pyramid of Pain outlined this weakness in 2013. The indicators defenders find easiest to consume are also the cheapest for attackers to discard. A hash can change when you modify a file, while an IP address can simply be replaced. The techniques and procedures an attacker relies on to reach an objective are far harder to change.
Generative AI has made indicator-based detection more vulnerable by driving down the cost of variation. Code-generation tools can produce new malware variants quickly, phishing content can be created at scale, and offensive tooling can be assembled with far less specialist effort. Defenders increasingly work with indicators whose useful life may be shorter than the process required to identify, publish, and act on them.
None of which retires the IOC feed. It remains valuable for blocking known-bad in volume, enriching investigations and hunting retrospectively once a campaign becomes public. What it can no longer do is carry the weight of the detection program.
Individual techniques are weak signalsAnthropic’s study examined 832 accounts banned for malicious cyber activity between March 2025 and March 2026, mapping 13,873 observed actions across 482 techniques and all 14 ATT&CK tactics. The accounts represent a subset of total bans with enough detail for thorough assessment.
There was little correlation between an actor's skill and the number of techniques they used: the least capable actors in the dataset averaged around 16 distinct techniques, the most capable around 20. The platform an attacker worked through made no difference either.
That tracks with how enterprise environments actually behave. Account discovery appears in attacks, and also in legitimate administration. Remote services enable lateral movement and routine infrastructure management alike. Almost every individual technique requires interpretation before it supports a conclusion.
The information appears when activities connect. Account discovery, followed by credential access, followed by movement into another system and data staging within a compressed window, describes something the same activities spread across several days of routine work do not. Sequence becomes part of the detection logic, along with the identity involved, the systems touched, and what happened immediately afterwards.
AI is moving deeper into the attackAI introduces another consideration: the speed at which an attack unfolds. Automation can compress the time between actions, changing how otherwise familiar activity should be interpreted.
Human-led attacks have always used some degree of automation, but an operator still has to interpret results and decide what to do next. As AI systems take on more of that decision-making, the time between stages of an attack can shrink considerably. That makes the speed and sequence of activity useful information in its own right.
Anthropic's data shows where this pressure is being applied. Across the study period, AI use shifted away from gaining access and toward what happens after. Use of AI tools for account discovery inside compromised environments rose 8.9 percent while AI-assisted phishing fell 8.6 percent. Post-compromise techniques that once demanded real expertise are being performed on behalf of less capable actors.
The proportion of actors Anthropic classified as medium risk or higher rose from 33 percent in the first half of the study to 56 percent in the second, roughly a 1.7-fold increase in twelve months.
Speed alone proves nothing. A sequence plausible over several hours from an administrator carries different weight when the same actions cross multiple systems in minutes. Time belongs in the detection model alongside the activity.
This is the thinking behind APEX, or Adversarial Pattern Extraction and Correlation, a behavioral detection framework developed around the Anthropic findings. Rather than treating an individual ATT&CK technique as the unit of detection, APEX looks at combinations of techniques, the order in which they occur, the time between them and the entities involved.
The premise is that these behavioral chains provide a more durable basis for detection than the individual indicators or techniques attackers can change more easily.
The frameworks have not caught up eitherAnthropic's research also exposes a limitation in the frameworks used to describe attacker behavior. MITRE ATT&CK can map the individual techniques used during an intrusion, but it does not currently capture the agentic orchestration that links those techniques together.
An AI system that interprets results, selects its next action and moves through multiple stages of an attack with limited human involvement is therefore difficult to represent within the existing framework. Anthropic is now working with MITRE on how that behavior could be incorporated.
For security leaders, the practical consequence arrives sooner than any framework revision. Recognizing a behavioral chain means correlating evidence across endpoints, identities, networks and cloud platforms, each producing telemetry in a different shape.
That is a substantially harder data problem than checking a value against a list, and it is worth asking whether the telemetry required to see those chains is available, correlated and timely, rather than assuming volume will suffice.
What attackers cannot changeAI makes an attack's observable features easier to change, but the underlying operational requirements remain relatively stable. An attacker seeking to steal data still needs to gain access, understand the environment, obtain sufficient privileges and move information out. The tools and infrastructure may vary, but those requirements are much harder to eliminate.
Bianco pointed to the industry at the top of the pyramid more than a decade ago, and the principle has held. Frameworks such as APEX are now attempting to turn that principle into practical detection logic by focusing on the sequence, timing and context of attacker behavior. AI has made that work considerably more urgent.
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The Prime Big Deal Days sale is officially over for another year, but I checked Amazon's homepage this morning, and many of the best deals are still available. All the top offers I'd still recommend are right here, including big savings on Amazon smart home tech and several record-low prices from Shark, Nintendo, Lego, and Oral-B.
• See all of today's best deals at Amazon UK
This smart home bundle was one of the best-selling deals during the event, so I'm surprised it's still available today. You can get a Blink Outdoor 4 Camera with Blink Video Doorbell for £24.99 (was £129.98), which is a super-low price for a home security starter kit that will let you see and respond to visitors at your door from your phone or other smart devices.
I'm also still surprised that this record-low price for the Nintendo Switch 2 is still live, so I'd grab one soon before it goes back up if you were thinking of picking up the console. This price isn't guaranteed to be back over Black Friday, especially with all the other price hikes we've seen on game consoles over the last few months.
Check out all 27 of the best Prime Day deals that are still available below. A lot of these are scheduled to end at the start of next week, though they could expire quicker than that if stock runs out. Either way, these will likely be the lowest prices we see until the Black Friday sales get underway in November.
27 best Prime Day deals still availableOutdoor 4 Camera with Blink Video Doorbell: was £129.98 now £24.99
This excellent value bundle includes a Blink Outdoor 4 security camera and a Blink Video Doorbell at an incredibly low price. It's one of my top picks if you want to dabble with some cheap smart home tech. The 4th-generation outdoor security camera features two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control and interconnectivity with other smart devices. Meanwhile, the Blink Video Doorbell is a cheap and easy way to get alerts on your phone when motion is detected or when guests are at your door.View Deal
i02 Duo Electric Toothbrushes: was £160 now £59.98
Look past the dated "his-and-hers" colour palette and this pair of mid-range electric toothbrushes is a solid pickup while it's less than half-price on Amazon. These brushes don't boast many advanced high-end features, but they do have the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and three cleaning modes.View Deal
Amazon has the Nintendo Switch 2 at its lowest price ever for Prime Big Deal Days. Given that the console was only recently hit with a price hike, I'm surprised that you can score such a big price cut on it right now, so definitely take advantage while you can if you've been thinking of picking it up, as this price almost certainly won't be beaten all year.View Deal
PowerPro Pet Cordless Stick Vacuum: was £299.99 now £199
I own a similar Shark vacuum, and I can't praise them enough for the Anti-Hair Wrap tech that has saved me so much time unclogging the brush roll compared to my old vacuum. Flexology tech makes it a good option for reaching under furniture and battery life is an impressive 50 minutes.View Deal
The latest version of the standard Kindle is on sale as part of the Prime Big Deal Days sale. It's a basic ereader, but it still boasts a four-week battery life and space for thousands of books. Given it's significantly cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader who's after a more budget-friendly option. At £85, though, this deal is a little underwhelming, given it's been as low as £69.99 before.View Deal
45W 10.000mAh Portable Charger: was £21.98 now £18.63
It's always handy to have a portable charger to take with you when you're on the go, and this 10000mAh one from popular brand Inui is a smart buy in my eyes. For starters, it's small and super-slim, making it easy to carry around in a pocket or slip into your bag, while still offering enough juice to charge some of the latest phones and tablets to above 50%. It has two USB-C ports and one USB-A, meaning you can charge multiple devices at once. There's even a handy detachable USB-C cable included for free.View Deal
The Blink Video Doorbell is now £3 more than its lowest-ever price on Amazon, which is great news if you're interested in buying your first smart doorbell. This latest model comes with a head-to-toe HD view, infrared night vision, and two-way audio – all you'd want in a basic video doorbell. You can watch packages get delivered and answer the door in real time from the Blink app, but you can't save footage without a Blink Subscription or a Sync Module (which is included here). Thankfully, you get a 30-day Blink Subscription Plan trial with your purchase, so you can try before you buy.View Deal
The new Blink Mini 2K+ has a couple of nice upgrades compared to the previous model, including a built-in spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. Get it now for a record-low price.View Deal
The Blink Outdoor Camera 2K+ is packed with the essentials. It has 2K video quality, so you can see what’s going on more clearly. You can also zoom in on what’s happening with 4X zoom, and use the two-way audio to talk to a delivery person or whoever is visiting. It’s simple to set up and weatherproof, with two AA batteries powering the device for up to two years. Plus, this bundle includes a free Blink Battery Doorbell.View Deal
Battery Video Doorbell + Ring Indoor Camera: was £129.98 now £44.99
This excellent value bundle includes the latest version of the Ring Video Doorbell and a Ring Indoor Camera Plus for a cheap and easy way to get started with home security. We've tested these and have been impressed with the video quality, high zoom, and night vision colour, but it's a shame that some of this device's value is only usable with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it's worth the cost.View Deal
The newest Ring Battery Doorbell Plus model drops to £50 in Amazon's latest sale. Its camera features 1536p HD resolution, night vision with color, and an improved motion sensor. It also includes an increased head-to-toe field of view of 150 by 150 degrees.View Deal
Indoor Camera Plus: was £49.99 now £24.99
This half-price offer gets you an easy-to-install Ring Indoor Camera for a new low price. The Alexa-enabled plug-in security camera features motion-activated notifications, 2K resolution video support, a privacy cover and two-way talk to allow you to see, hear and communicate throughout your home.View Deal
Echo Dot (5th Gen): was £54.99 now £29.99
Amazon's best-selling Echo Dot is down to under £30 for Prime Big Deal Days. This is an OK offer, but far from the previous record-low of £22.99. Nevertheless, the Echo Dot offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free. As far as a cheap and cheerful smart speaker goes, it's one of the better options out there.View Deal
Amazon's Echo Spot smart clock is down to its record-low price for Prime Big Deal Days. As well as a time display and wake-up alerts, this compact bit of kit can play music, check the weather and control other smart devices throughout your home.View Deal
Fire TV Stick HD: was £59.99 now £19.99
You can get the upgraded version of Amazon's standard Fire TV Stick for £19.99 — that's just £3 more than the record-low price. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.View Deal
Fire TV Stick 4K Select: was £64.99 now £21.99
Amazon's newest 4K streaming stick is down to within £2 of its lowest-ever price for Prime Big Deal Days. Considering it's only a few quid more than the cheaper HD version, you might as well pay for the upgrade and get access to higher resolution streaming — as long as you have a 4K TV. It lacks a few premium features found in the more expensive Plus and Max models, such as improved Wi-Fi and Dolby Atmos, but this is more than enough to cover general everyday use.View Deal
Amazon's new Fire TV Stick 4K Plus streams shows and movies to your TV in ultra-high-definition 4K resolution. This updated version now supports Dolby Vision for improved colours, Wi-Fi 6 for better connectivity, and includes 2GB of RAM for faster performance. This offer isn't particularly great, given it was £10 cheaper during the last Prime Day, but it's still good value for an all-around streaming device.View Deal
This is £9 more than the record-low price for Amazon's premium streaming device. The Fire TV Stick 4K Max streams the same content at the same quality as the standard 4K version, but the extra power inside delivers faster app navigation. Plus, it uses Wi-Fi 6E technology to deliver a more stable, consistent streaming experience.View Deal
Amazon's best-selling Echo Show 5 is down to £54.99 for Prime Big Deal Days — its lowest price in almost two years. The latest version of the Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. Voice controls are enabled through Amazon Alexa, while you can use the smart screen to listen to podcasts, watch movies, stream videos, play music, and more.View Deal
Ember TV 32-inch 2-Series HD TV: was £249.99 now £129.99
Amazon's Prime Day sale includes this 32-inch TV on sale for a record-low price of £129.99. While the Amazon 2-Series TV is just a basic HD display, you get smart capabilities with the Fire TV experience and Amazon Alexa on board for hands-free control at a bargain price. It's far from the best TV in the world, but if you need something small and basic for the kitchen or a kid's room, then this is fine for the job.View Deal
Ember 50-inch 4-Series 4K TV: was £499.99 now £279.99
The 50-inch Amazon Ember TV is the mid-sized version of the budget-friendly 4-Series range and it's now down to its lowest-ever price. It's a nice buy if you're on a budget, as the premium 4K resolution delivers excellent clarity and picture quality for TV shows, movies, sports and general viewing. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price that I'd buy if I needed an affordable and capable display.View Deal
Ember TV 55-inch Omni Mini-LED TV: was £849.99 now £599.99
Amazon has taken the biggest step up in terms of quality with its latest Omni Mini-LED Series Fire TVs. That's clear in the price, which puts these very close to top-end OLED displays from the likes of Sony, Samsung and LG. However, you still get a lot for your money with this Amazon option, including a large 55-inch Mini-LED panel that boasts fantastic contrast, colors and image sharpness, a 144Hz game mode for a fast and responsive experience on consoles, and smart features.View Deal
Ember 55-inch QLED TV: was £749.99 now £429.99
Amazon's Ember QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features, including a QLED display for better brightness and contrast, HDR and Dolby Vision for brighter and more vivid colours, local array dimming for richer blacks and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and fast response times for gaming. It's not always easy to find a TV of this size and with these high-end features for just over £400, so it's an excellent buy for the budget-conscious without compromising on quality.View Deal
As we said in our Amazon Fire TV Soundbar review, "viewers looking to add a single soundbar to improve upon their TV's built-in speakers won't be disappointed, and when Prime Day discounts arrive Amazon's soundbar could end up being even better value." And lo, Prime Day arrived, and the discounts did deliver. This is a great first soundbar for simple setups.View Deal
Ideal for younger gamers, the Nex Playground comes with games ready to play out of the box, such as Fruit Ninja, Whac-a-Mole, and more. It's now down to a record-low price at Amazon. This neat little console relies on intuitive motion controls and is a locked-down system designed specifically with young children in mind.View Deal
RAM and graphics card prices have been dreadful lately, but at least the same issues haven't impacted CPUs just yet. As an example, this AMD Ryzen 5 9600X is down to its lowest price in months for Prime Big Deal Days. It's a solid mid-range CPU for general use and gaming — and it's even the one I'm using right now in my PC. I've been very impressed with it, and at this price, it's hard to beat for value for money.View Deal
As someone who grew up playing one of these on family holidays, I can't help but be incredibly tempted to pick up the super-cool Lego Game Boy as a display piece while it's over £10 off at Amazon. And I'm sure many other retro gamers out there would love it as a gift this Christmas.View Deal
This Warmco Portable handheld fan is a slightly more high-tech and serious-looking device. Again, we haven't reviewed it, but it does have good Amazon reviews and the price is right thanks to this current deal. According to the user reviews, this looks to be a surprisingly powerful little fan that's capable of 3 to 13 hours of operation per charge.View Deal
Despite living in an age of seamless connectivity, our workplaces have never been more disconnected.
Not literally, of course. We are surrounded by relentless barrage of message pings, overflowing email inboxes, and the ability to speak to anyone, anywhere, instantly. But beneath this surface-level digital noise is a crisis: winning and retaining people’s attention.
According to a recent Gallup poll, global employee engagement has cratered to just 20%, its lowest level since 2020. To some this may seem like a soft HR metric, but it is in fact a hard financial reality with a tangible economic impact. In 2025 alone, this engagement deficit is estimated to have erased $10 trillion from the global economy in lost productivity.
These figures tell us that traditional corporate communication is failing. If you can’t command the attention of your employees, you can’t execute strategy, align culture, or drive transformation. The employee engagement deficit is a challenge that leaders must address to compete in the modern enterprise ecosystem.
To tackle this problem head on, businesses need to stop thinking like traditional corporate communicators and take inspiration from an industry that has been captivating audience attention for almost a century: broadcast media.
Creative, captivating corporate communicationProfessional broadcasters have always operated under the foundational truth that if you want an audience to retain information and connect with a message, the delivery must be as visually compelling and dynamic as possible. Broadcasters spend millions on high-production set designs, real-time data graphics, and seamless visual transitions because they know that the moment a screen becomes static, viewer attention starts to wane.
Yet, in 2026, many of the world's largest enterprises still communicate their most critical messages using flat, text-heavy slide decks and passive, one-way video presentations.
This goes further than just being uninspiring, and in the modern hybrid working environment actually constitutes a business risk. In a remote and hybrid work environment, employees are not sitting in an auditorium with their eyes locked on the stage. They are at their desks, surrounded by competing digital stimuli. A static slide deck is an invitation for an employee to open another tab, check their phone, or clear their inbox.
To win the battle for attention, enterprise communications must evolve from basic information delivery into immersive visual storytelling.
The economics of engagementThe economics of engagement refers to the relationship between how much content costs to produce, how effectively it connects with the audience, and what value that connection actually generates. For the pragmatic technology buyer, the first question that comes to mind is “does high-quality visual storytelling deliver a tangible return on investment, or is it merely an expensive aesthetic upgrade?”
Today, businesses can look at ROI through engagement and business outcomes. Firstly, technology has allowed businesses to gather more accurate data on metrics such as active viewing duration and number of Q&A interactions. This means that organizations can have a clearer picture of whether their communication is actually reaching and engaging employees.
Keeping employees invested in corporate communications is also about more than just making sure they are paying attention during a townhall presentation. These meetings are usually where businesses unveil a new strategy or direction for the overall organization, and these can often be complex.
If ideas aren’t communicated clearly, employees can leave with different interpretations of what they have heard, which can lead to inconsistent action. Creating more engaging presentation and making sure the message lands properly is essential for allowing business leaders to execute their overall strategy.
Another key ROI point lies in integrating broadcast capabilities directly into existing enterprise workflows. Rather than requiring employees to adopt new, proprietary viewing platforms, modern systems inject high-production-value graphics, dynamic lower-thirds, and multi-source video feeds directly into the collaboration tools employees are already using, such as Zoom.
By elevating the tools already in place, businesses can expect higher adoption and lower friction, maximizing the value of their existing software licensing.
AI-enable scalability, without specializationUntil recently, the barrier to achieving broadcast-quality communication was very high for most businesses. It required a dedicated physical studio, expensive hardware, and a fleet of broadcast engineers with specialized knowledge. However, AI has broken these barriers down and democratized access to broadcast-level production.
Today, intelligent software can now take on many of the technically complex elements of production, from managing layouts and multi-camera switching to generating real-time closed captions and incorporating real-time graphics. This means that much smaller comms teams can produce a live broadcast that matches the production value of a cable news network, for example.
A business shouldn’t need a production crew every time they want to deliver a high-quality update. By removing the need for specialized engineering and creative talent, enterprises can scale custom, high-impact communications across the entire business.
The technology should sit in the background and allow the global division lead can host a polished quarterly update, or a sales director can deliver an interactive pitch, all while maintaining a consistent brand identity.
A creative solution to the engagement problemThe numbers don’t lie. The $10 trillion productivity drain caused by disengaged workforces is a clear signal that the old ways of corporate communication are no longer fit for purpose.
As we look further into 2026, the competitive divide between organizations won’t just be defined by their products or strategies, but by their ability to align and inspire the people behind them. The businesses that continue to rely on flat, uninspiring mediums will continue to lose the war for attention.
Conversely, the enterprises that embrace the tools of modern broadcasting, democratized by AI, secured by robust IT governance, and integrated into daily workflows, will transform their corporate communications from a passive exercise into a driver of strategic alignment, culture, and measurable business growth.
We've featured the best employee experience tool.
This article was produced as part of TechRadar Pro Perspectives, our channel to feature the best and brightest minds in the technology industry today.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/pro/perspectives-how-to-submit
- Magico completely reworks its A3 floorstanding speaker
- The new model brings refined design and all-new drive units
- Oh, and it costs the amount of a small holiday home
Californian audio brand Magico has impressed us a lot in the past with its expensive but amazing-sounding speakers. We loved the company's $560k Magico M7 and its $200k Magico S7, and now it has something that's (relatively) affordable (but still quite expensive).
Meet the Magico A3 2027 which, as the name suggests, is a reimagined version of an existing speaker. The original A3 released in 2017, and the upgraded model makes changes to basically every part of the speaker.
When I called these "affordable", I was speaking relatively: they are set to go for $25,000 / £28,998 (about AU$60,000) per pair. Thanks to my idle Rightmove searches in the Cairngorms (a mountainous range in Scotland), I know for a fact that the UK price would cover a small holiday home, so it's still a huge cost for most of us.
But that's the floor-stander thing, isn't it? They're never especially cheap, and these really are only for people to whom money is no object.
I get a strange MagicoThe Magico A3 2027 has a 28mm tweeter, 5-inch midrange driver and dual 7-inch woofers, in a total overhaul of the previous model's audio set-up. The latter three speakers use aluminum-honeycomb cores.
It's not just the drive units which are new, and it sounds like the biggest overhauls came to the design. And I'm not just talking about that space-age cuboid look , with rounded corners and a soft elegance.
I'm talking about the architecture. Magico has used Constrained-Layer Dampening, along with smart brace and bolt placement, to create a quiet structure that avoids unwanted resonance. The drivers also come with motor systems to stabilize them, avoiding distortion in music.
Lots of these systems come from the brand's pricier M9, so you're getting refined hi-fi intelligence for a (relatively) low price.
I think I'd still choose the holiday cottage if I had that kind of money (just), but if you don't want a small cabin in the mountains, the Magic A3 2027 could be the next best thing.
Amazon's second Prime Day event (officially named the 'Prime Big Day Deals' sale) finally drew to a close last night. It looks like the retailer isn't completely finished with promotions, however, as many of our favorite deals from the event are still live today.
• Check out all of today's deals at Amazon
I've been checking the retailer's listings this morning, and I've actually found 60 cases where our product recommendations are still on sale. In some cases, the prices are slightly higher, but in most examples, these are still record-low prices or pretty close.
Highlights include the Apple AirPods Pro 3, the Sony WH-1000XM6, and the Google Pixel 11 — all very highly rated models here at TechRadar. I sincerely doubt these products will get any cheaper over the upcoming Black Friday period, so this could be a good chance to snag an early bargain before things get really busy.
Speaking of which, I imagine many of these listings will reappear over Black Friday in November, but that's still over a month away as of writing. If you spot a deal to your liking, then it could be worth picking it up sooner rather than later, as many of these deals are likely to expire over the next few days.
Amazon Prime Big Deal Days — quick links- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.36
- Appliances: Ninja, Keurig, Dyson, and more
- Apple: MacBooks, AirPods & AirTags from $28
- Cheap TVs: smart TVs from $69.99
- Gaming: controllers, gifts, PS5, Xbox, Switch 2
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- LEGO: Star Wars, Botanical, and more
- Mattresses: Sealy, Serta & more from $89
- Smartwatches: up to 36% off Garmin & Apple
- Vacuums: Dyson, Shark & Bissell from $49
AirPods Pro 3: was $249 now $179.00
Apple's premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking. These do-it-all buds deliver true flagship audio, and the noise-canceling quality is outstanding. Today's deal is the best price you can find on Apple's newest AirPods.View Deal
WH-1000XM6 wireless headphones: was $459.99 now $378.00
The sensational Sony WH-1000XM6 are down to a record-low price for Amazon Prime Day, and I couldn't recommend them highly enough. With beautiful all-round sound, outstanding ANC, and a foldable design, they're the best all-rounders on the market in my opinion.View Deal
We've been waiting for a decent price cut on the Google Pixel 11 - and here it is, finally. Available right now is a healthy $150 price cut across all color variations, which is a fantastic discount on this expensive device. The higher price was one of our main complaints about the Pixel 11, so this makes it an easy recommendation, considering you get the very latest chipset in this device, plus the interesting new HiLight feature. View Deal
Watch Series 12 GPS, 42mm: was $399 now $349.99
Amazon has a rare $50 discount on the all-new Apple Watch Series 12, bringing the price down to a record-low $349.99. The Apple Watch 12 features new Apple silicon and health sensors, which offer advanced heart rate, workout, and sleep tracking. Keep in mind this discount only applies to the model with the Light Gold Aluminum Case with Sand Sport Band,View Deal
65-inch QM6K Series Mini LED QLED TV: was $799.99 now $647.99
Here is an Amazon exclusive deal on a massive display. You can get TCL's 85-inch QM6K Series for $1,056.68, which is an incredible price for a TV of this size. A truly great budget mini-LED TV, the TCL QM6K delivers vibrant picture quality and solid gaming features for a price that won't break the bank.View Deal
This is the Google Pixel Watch 5's first ever price cut, and honestly? It's a pretty damn good deal overall. We think the Pixel Watch 5 is an iterative upgrade over the previous model, but it is a fantastic smartwatch for sure, We love the repairable teardrop design, and the top-tier health features like Loss of Pulse detection are great, too. Overall, a very strong contender if you want a do-it-all smartwatch.View Deal
Amazon Prime Big Deal Days - AppliancesLittle Green Mini Portable Carpet Deep Cleaner: was $99.99 now $79.99
Bissell portable carpet cleaners are breakout stars at holiday sales like Prime Day, and Amazon has the top-rated Little Green Mini model for $79.99. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains from carpets, couches, auto interiors, and more.View Deal
Blast Max Portable Blender: was $99.99 now $69.95
The Ninja Blast Max was already on my Prime Day wish list, and Amazon's early sale already has an impressive $30 discount on the portable blender. The large 530ml container features a leakproof lid and a detachable base so you can blend, twist, and take your smoothie on the go. The Blast can blend ice and frozen fruit, as well as liquids and powders, so you're covered for all kinds of smoothies and shakes.View Deal
XL Air Fryer: was $129.99 now $89.98
An air fryer allows you to enjoy your favorite fried foods with less oil, and this Ninja XL model is perfect for families. The 5.5-quart capacity drawer is enough to make meals for the whole family, and preset functions make air frying, roasting, reheating, and dehydrating easy.View Deal
K-Express Pod Coffee Maker: was $109.99 now $69.99
The Keurig K-Express is a cheap, convenient coffee maker that can quickly brew coffee using your favorite K-Cup Pods. It can brew 8, 10, and 12oz cups depending on your preference. The 42oz reservoir holds enough water to brew up to 5 8oz cups per refill. View Deal
Barista Express: was $689.99 now $499.95
Amazon has knocked 28% off this semi-automatic coffee maker for Prime Day, making it another excellent mid-price pick. This more affordable model lacks the smart tamping and dosing system of the version above, so you have to do more of the work manually.View Deal
Ninja Luxe Café Premier 3-In-1 Espresso Machine: was $599.99 now $499.99
The Ninja Luxe Cafe is another high-end home coffee machine that not only looks stunning, but also provides excellent results no matter if you're a pro barista or a beginner. It's easy to use, features an automatic milk frother, and a helpful grind-size suggestion system that can really help you perfect that morning espresso. View Deal
Barista Express Impress: was $799.95 now $649.95
This excellent mid-range espresso machine has received a huge $150 price cut for Prime Day, making it excellent value if you're starting to get serious about coffee. It's pleasingly tactile to use — particularly the 'Impress' system, with a manual lever to tamp coffee grounds. View Deal
I want to replace my current air fryer with this Ninja Crispi model, thanks to its glass container. It comes with two removable glass containers and lids, so it’s great for meal prep. The larger one is 3.8L, providing enough space to feed up to six people while also allowing simultaneous cooking of a whole 1.2kg chicken and vegetables. This early Prime Day deal is $20 shy of the record-low price we saw during Black Friday.View Deal
I want to replace my current air fryer with this Ninja Crispi model, thanks to its glass container. It comes with two removable glass containers and lids, so it’s great for meal prep. The larger one is 3.8L, providing enough space to feed up to six people while also allowing simultaneous cooking of a whole 1.2kg chicken and vegetables. This early Prime Day deal is $20 shy of the record-low price we saw during Black Friday.View Deal
K-Duo Hot and Iced Coffee Maker: was $219.99 now $129.99
There's $70 off this smart hot-and-cold Keurig coffee maker right now. It automatically adjusts its brew temperature when you make iced coffee for a mellower flavor and to avoid diluting your drink with melted ice - a perfect appliance addition this summer.View Deal
Charger 5 Outlet Extender with 4 USB Charging Ports: was $9.99 now $8.99
This convenient wall charger is a must-buy for all your gadgets, and it's on sale for just $8.99 at Amazon's Black Friday sale. The three-sided charger features five outlets, four USB charging ports, a fireproof shell, and surge protection.View Deal
AirTag second-generation: was $29 now $24
Apple's second-generation AirTag with louder sound, a 50% improvmenet in range for Precision Finding, and the rest of the features that made the first-gen such a great item tracker are at the lowest price ever ahead of Prime Day 2026. Right now, Amazon has a single AirTag for just $24. View Deal
Video Doorbell 2K+: was $69.99 now $35
Another top deal from Amazon's early Prime Day sale is the all-new Blink Video Doorbell for only $35.99. The Blink doorbell alerts you when it detects motion and features infrared night vision, two-way audio, a two-year battery life, and an expanded field of view.View Deal
AirPods Pro 3: was $249 now $179.00
Apple's premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking. These do-it-all buds deliver true flagship audio, and the noise-canceling quality is outstanding. Today's deal is the best price you can find on Apple's newest AirPods.View Deal
Watch Series 12 GPS, 42mm: was $399 now $349.99
Amazon has a rare $50 discount on the all-new Apple Watch Series 12, bringing the price down to a record-low $349.99. The Apple Watch 12 features new Apple silicon and health sensors, which offer advanced heart rate, workout, and sleep tracking. Keep in mind this discount only applies to the model with the Light Gold Aluminum Case with Sand Sport Band,View Deal
Watch SE 3 GPS, 40mm: was $249.00 now $199.99
Amazon has a $50 discount on the new Apple Watch SE 3, making it an excellent bargain. The Apple Watch SE 2 currently holds the position as the best budget smartwatch, but the SE 3 more than matches it – and it's a smarter buy while it's on sale this week at Amazon.View Deal
MacBook Air 13 (M5, 512GB): was $1299 now $1099
With an impressive $150 discount, this early Prime Day deal addresses our main complaint about the M5 Air: it's pricier than the previous model. Now, you're getting the latest chipset, 16GB of RAM, and a bigger 512GB SSD for much less, with a price that arguably challenges even the budget MacBook Neo when it comes to outright value.View Deal
iPad 11-inch (A16, 2025): was $449 now $399
Apple's latest base iPad is $50 off at Amazon, bringing the price to $ 399.99. The biggest upgrade over the previous generation is the newer A16 chip for faster performance, and you'll also get double the standard storage (128GB instead of 64GB). Other features include a sharp 11-inch Liquid Retina display and solid 12MP front- and rear-facing cameras, making this iPad the best for casual streamers and scrollers.View Deal
11-inch iPad Air M4,: was $749 now $649
The 2026 iPad Air M4 is now on sale at Amazon for $649 - that's the lowest price we've seen since Apple's price hikes in June. The 11-inch iPad Air delivers laptop-like speed and power thanks to Apple's M4 processor, plus you're getting 12GB of RAM, Bluetooth 6 support, and Wi-Fi 7 connectivity.View Deal
50-inch F50 Series HD 4K Smart Fire TV: was $179.99 now $159.99
If you're looking for a budget TV, this 50-inch Insignia display is an incredible deal at just $159.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire TV operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.View Deal
50-inch E6SR Series Hi-QLED 4K Roku TV: was $349.99 now $249.99
This is the first discount we've seen for Hisense's 2026 E6SR QLED Roku TV. The Hisense set features stunning brightness, gorgeous colors, rich contrast, and great gaming features, making this an all-around winner.View Deal
55-inch Select Series 4K QLED Smart TV: was $499.99 now $349.99
Amazon has Roku's best-selling 55-inch 4K QLED smart TV for $378. For that price, you get an impressive picture thanks to its 4K resolution and QLED display, plus an enhanced voice remote and Roku's excellent smart TV interface.View Deal
55-inch S90H OLED TV: was $1597.99 now $1297.99
The S90H is Samsung's mid-range OLED TV in its 2026 lineup. It supports 165Hz and features advanced AI upscaling, but it uses a slightly lower-end WRGB OLED panel. During our hands-on testing, we praised this model's anti-glare technology and overall picture quality. If you're looking for a strong alternative to the LG C6, this is a solid competitor. View Deal
65-inch C6 OLED TV: was $1699.99 now $1499
The LG C6 is the successor to our best-rated TV, LG's C5 OLED, and the 65-inch model is on sale for $1,599.99, thanks to a whopping $1,100 discount. The 2026 OLED TV delivers more accurate, brighter colors than the C5 with powerful contrast thanks to its new Alpha 11 AI processor. The C6 also includes impressive gaming features and LG's intuitive smart TV platform.View Deal
65-inch U7 Mini-LED QLED TV: was $1499.99 now $827.99
This Hisense U7 Series delivers top TV tech for the money in a reasonably sized display, including a bright, vibrant QLED panel with excellent contrast and a high 165Hz refresh rate for smooth images. It will excel as a TV for watching sports, streaming all your favorite shows and movies, and playing the latest games.View Deal
65-inch QM6K Series Mini LED QLED TV: was $799.99 now $647.99
Here is an Amazon exclusive deal on a massive display. You can get TCL's 85-inch QM6K Series for $1,056.68, which is an incredible price for a TV of this size. A truly great budget mini-LED TV, the TCL QM6K delivers vibrant picture quality and solid gaming features for a price that won't break the bank.View Deal
Dell 15.6 Laptop: was $728.99 now $689.99
If you're just looking for a solid, dependable, reliable laptop for work or other uses, then you can do a lot worse than this Dell 15 laptop today. It's not a fancy machine, but the combination of an Ultra 7 chipset and 16GB of RAM is going to be excellent for everyday use. This machine can even take on pretty demanding workloads, although I'd recommend updating to an Ultra 7 or equivalent if you really need something high-end.View Deal
MacBook Air 13 (M5, 512GB): was $1299 now $1099
With an impressive $150 discount, this early Prime Day deal addresses our main complaint about the M5 Air: it's pricier than the previous model. Now, you're getting the latest chipset, 16GB of RAM, and a bigger 512GB SSD for much less, with a price that arguably challenges even the budget MacBook Neo when it comes to outright value.View Deal
Here we go, folks. A serious deal on one of our favorite phones here at TechRadar. The stunning Galaxy S26 Ultra pairs a high-end chipset, excellent cameras, and an expansive display to provide one of the best premium phones money can buy. In fact, it is the best Android phone on the market right now - if you have deep pockets. Today's deal at Amazon is $20 more than yesterday, but it's still a very strong deal indeed.View Deal
We've been waiting for a decent price cut on the Google Pixel 11 - and here it is, finally. Available right now is a healthy $150 price cut across all color variations, which is a fantastic discount on this expensive device. The higher price was one of our main complaints about the Pixel 11, so this makes it an easy recommendation, considering you get the very latest chipset in this device, plus the interesting new HiLight feature. View Deal
Looking for something a little different? Amazon currently has the excellent Nothing Phone (4a) Pro listed at its lowest price yet. Awarded an almost perfect score in our review, we think the Phone (4a) Pro is a great mid-range option for most people. Not only do you get a fantastic 144Hz AMOLED display, but the Snapdragon 7 Gen 4 chipset also provides great bang for the buck. Of course, the main selling point is the device's stunning modern (and unique) design. View Deal
Amazon Prime Big Deal Days - headphones & audioJBL's latest small speaker was released in summer 2026 and instantly became our new favorite cheap option. It comes in loads of colors, and is pretty much perfectly designed. The Go 5 is a small, tough, waterproof Bluetooth speaker. In our full JBL Go 5 review, we gave it five stars for simply being as good as Bluetooth speakers get when they're this small. View Deal
AirPods Pro 3: was $249 now $179.00
Apple's premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking. These do-it-all buds deliver true flagship audio, and the noise-canceling quality is outstanding. Today's deal is the best price you can find on Apple's newest AirPods.View Deal
QuietComfort noise cancelling headphones: was $359.00 now $169
One of the best headphone deals in the Amazon Prime Day sale is undoubtably this listing on the Bose QuietComfort. These are not only great value, but they're also incredibly comfortable with a decent level of noise cancellation. They aren't as high-end as the QuietComfort Ultra, but these are great all-rounders for the price. View Deal
WH-1000XM6 wireless headphones: was $459.99 now $378.00
The sensational Sony WH-1000XM6 are down to a record-low price for Amazon Prime Day, and I couldn't recommend them highly enough. With beautiful all-round sound, outstanding ANC, and a foldable design, they're the best all-rounders on the market in my opinion.View Deal
Ear (a): was $79 now $59
We highly recommend these excellent buds if you're looking for a lively pair of earbuds that don't break the bank. We think they're the best you can buy for under $100, with excellent sound, noise cancellation, and a rather fetching design. Although they aren't the fanciest, these are exceptional value so don't miss them.View Deal
QuietComfort Ultra Headphones (2nd Gen): was $449 now $369
We awarded these excellent premium headphones a full five stars in our review, thanks to the brilliant noise cancellation, excellent audio quality, and extremely comfortable design. We had nothing more to say except that they are the 'best active noise-canceling cans for the money.'View Deal
Tune 530BT On-Ear Bluetooth Headphones: was $59.95 now $39.95
The JBL Tune 530BT are a value-packed pair of headphones, on sale for just $39.95. They last up to 76 hours on a full charge and add up to five hours of playback in just five minutes with USB-C charging. The foldable body, one-size-fits-all headband, and earcup controls make them even more convenient. It's an excellent buy if you're looking for long-lasting wireless headphones to take with you on the go.View Deal
Kindle Paperwhite Signature Edition 32GB: was $249.99 now $169.99
Today's best Kindle deal is easily this listing on the Kindle Paperwhite Signature Edition. This is an upgraded version of the mid-range model that features a 7-inch 300 ppi glare-free display, 32 GB of storage, wireless Qi charging, and an auto-adjusting front light. It's a little pricey for a Kindle (in my opinion), but if you're serious about your ebooks, then this is a superior option that will last you a few good years down the line. Just note, this isn't a color display - you'll need the Colorsoft version for that (not on sale, annoyingly). View Deal
Kindle Scribe Colorsoft 64GB: was $679.99 now $519.99
The Scribe Colorsoft is more of a niche recommendation, but this price cut is the first major discount we've seen on Amazon's high-end e-reader. The main selling point for this device, aside from its huge color screen, is the included Pen that lets you handwrite notes, annotate documents, and create notebooks directly on the screen. Aside from that, you also get 64GB of storage, an adjustable front light, USB-C charging, and useful integrations with services such as Google Drive. View Deal
Video Doorbell 2K+: was $69.99 now $35
Another top deal from Amazon's early Prime Day sale is the all-new Blink Video Doorbell for only $35.99. The Blink doorbell alerts you when it detects motion and features infrared night vision, two-way audio, a two-year battery life, and an expanded field of view.View Deal
Perhaps my favorite wired gaming headset ever, this price on the SteelSeries Arctis Nova Pro is a brilliant one to upgrade to now, ahead of GTA 6. For anyone wanting to immerse themselves more deeply in Vice City, this is a tethered headset to really consider.View Deal
Thrustmaster eSwap S Pro: was $149.99 now $104.64
The more-streamlined version of the eSwap controller that Thrustmaster offers is perfect for those looking for a premium pad without spending top dollar, and this is a welcome discount too.View Deal
Xbox Wireless Controller - Carbon Black: was $64.99 now $49.49
However, sometimes simplicity is best, and if you just want a new or extra standard pad for GTA 6 on Xbox to make sure you're fully covered, then this is a pretty good price.View Deal
Lexar NM790 SSD - 1TB: was $209.99 now $188.49
Not a massive discount again, but this is one of the best prices I can currently see on a 1TB PS5 SSD with heatsink right now. And it's one we've reviewed and liked!View Deal
Samsung Odyssey G7 37" 4K curved monitor: was $899.99 now $479.99
Samsung's screens are some of the best in the business, and if you're looking for a big, curved beauty to immerse yourself in GAT 6 with, then this G7 is a great shout. Great price too — only ten dollars off its lowest ever.View Deal
If you're a Prime member, you're automatically entitled to a free Grubhub+ membership. That's a saving of $120 per year on memberships, and if Amazon's marketing is to be believed, an average saving of $300 for most people on deliveries and such. Alongside free delivery and access to exclusive promotions, Prime members can also get $20 off their first order over $30 with the code DEALS20.View Deal
Amazon Music Unlimited: free 4-month trial
Get access to high-quality audio streaming and 100 million songs completely free for three months with this limited-time offer. Ad-free streaming, unlimited skips, curated playlists, and Alexa device support make this a great way to get music streaming ahead of Prime Day this year. Note that this promotion is available for new subscribers only.
In the UK: free 4-month trial at Amazon UKView Deal
Audible membership: free for three months at Audible
Audible is Amazon's premier storefront for audiobooks, with a vast library of over 1 million titles. Right now, as part of an early Amazon Prime Day promotion, Prime members can get a full three months of membership on the house! Normally costing $8.99 / £5.99, the standard membership includes unlimited access to the non-Plus library and one free book token per month.
In the UK: free for three months at Audible UKView Deal
Amazon Kindle Unlimited: free for three months
Save $30 / £24 and get yourself unlimited access to over a million books, magazines, and audiobooks for three months with this exclusive deal for Prime members ahead of Amazon Prime Day. Read and download books onto any Kindle, iOS, Android, PC or Mac and enjoy offline reading anywhere with this rare extended free trial.
In the UK: free for three months at Amazon UKView Deal
Amazon Prime Visa: get a $150 gift card on approval
Amazon's been offering its Prime Visa for a few years now, but the retailer is currently offering a particularly good introductory tie-in deal for Prime Day. Right now, if you're approved, you'll get a very handy $150 gift card to spend over Prime Day (or, on anything at Amazon for that matter). If you tend to order a lot on Amazon, this could be worth picking up regardless since you'll get 5% back on all purchases if you're a Prime member, as well as other excellent additional perks.View Deal
Whether you want a smaller Lego flower build or want to expand your Botanicals collection, you can't go wrong with this set of Lego Botanicals Daisies for just under $10 on Amazon.View Deal
These Roses will look great with any Lego Flowers set, even though these aren't part of the Botanical theme! Right now, this duo is down to $11.99.View Deal
Star Wars Smart Play: Darth Vader’s TIE Fighter: was $69.99 now $55.95
Now, this is the cheapest an all-in-one Lego Smart Play set has ever been. Lego's Smart Play: Darth Vader’s TIE Fighter is 20% off at just $55.95 and includes everything you need to build and play, most notably a Smart Brick is in the box.View Deal
Star Wars Brick-Built Star Wars Logo: was $59.99 now $49.99
The opening crawl of any Star Wars film might be one of the most iconic openings in any film franchise. And now, you can finally build the iconic Star Wars logo out of Lego bricks, and the design team hid some fun details in there. This fantastic set is down to $49.99 at Amazon ahead of Prime Big Deal Days.View Deal
Star Wars Grogu with Hover Pram: was $99.99 now $79.99
A Lego deal roundup wouldn't be complete without a set that lets you build Grogu, right? Well, right now you can build Grogu and the iconic Hover Pram for just $79.99 – a 20% discount.View Deal
Botanicals Happy Plants: was $22.99 now $18.39
With over 7,000 sold on Amazon in the past month, it's clear Lego has a hit on its hands with the most joyful set in the Botanicals theme. Happy Plants are exactly what the name says – two plants with smiley faces in cute pots, one blue, one yellow. This set is already 20% off at $18.39 on Amazon right now.View Deal
Technic Bush Plane Toy: was $27.99 now $22.49
With this Lego Technic set, you'll get 333 pieces to build a Bush Plane complete with a propeller up front and three wheels. It even features adjustable ailerons. View Deal
Disney Moana Hei Hei: was $39.99 now $25
Hei Hei is probably one of the most iconic Disney characters, and I'd bet Moana fans agree. Right now, ahead of Prime Big Deal Days you can build Hei Hei out of 566 Lego pieces for just $25 – a 37% discount.View Deal
- Look out for current fuel prices in Google Maps and Waze in the UK
- They'll show up in searches and in listings for garages
- The new feature taps into the government's Fuel Finder service
With the price of diesel topping £2 for the first time, and the price of petrol heading in the same direction, Google has announced that UK drivers can now check current fuel prices at petrol stations from inside Google Maps and Waze.
As per Google (via the BBC), the data will be pulled directly from the government's Fuel Finder service, which was launched back in March 2026 and already reports petrol and diesel prices to a range of online portals.
It's now a legal requirement for garage forecourts in the UK to add their latest prices to the Fuel Finder database within 30 minutes of changing them. Google says that if the prices aren't up-to-date, they won't be displayed.
"Accuracy is very important, so we will still show the petrol station and where it is, but you'll only see a price if we have high confidence that it's the right price," Sarah-Jayne Williams, director of product partnerships for Google Maps and Waze, told the BBC.
Saving you £40 a year... maybeLook out for petrol prices inside Google Maps (Image credit: Future)Using the new feature inside Google Maps or Waze couldn't be any easier: just search for 'petrol' or 'fuel' to see a list of nearby stations, together with current pricing. The same prices are also shown on individual forecourt listings pages.
According to the government, Fuel Finder has the potential to save car owners an average of £40 a year. The thinking is that competition between petrol stations, when they know that divers can now easily shop around, will drive down the cost of fuel.
However, with the ongoing conflicts in Ukraine and Iran, the pressure on oil prices remains high, which is making it difficult for garages to do anything about increasing costs at the pump — and there's no sign of a slowing down or reversal yet.
As yet there's no similar feature available in Apple Maps, though of course you can get Google Maps and Waze on iOS. Some of the other resources you can use to check up on the latest fuel prices, no app required, are PetrolPrices.com and Confused.com.
Cyber resilience isn't measured in firewalls. It's measured in minutes.
Time has quietly become the biggest driver of cyber costs. For years, we've measured cyber security success by what organizations could stop. How many attacks were blocked? Which vulnerabilities were patched? How much was invested in the latest security tools?
They're no longer the questions that matter most.
It isn't a groundbreaking observation to say the threat landscape has changed. Attackers are moving faster, AI is accelerating both offensive and defensive capabilities, and businesses are becoming more digitally connected than ever before. If we accept that no organization can eliminate cyber risk entirely, then our definition of resilience has to evolve too.
The organizations that emerge strongest aren't necessarily the ones that avoid being breached. They're the ones that detect, respond and recover fastest.
Our latest Grant Thornton Finance Leaders Barometer found the average financial impact of cyber incidents now stands at £488,000 over a two-year period, with 82% of CFOs reporting they've experienced a cyber incident with direct financial consequences. Crucially, the cost of an incident is increasingly determined not by the breach itself, but by how quickly leadership teams understand what's happened, make decisions and restore operations.
Every hour spent identifying the issue, establishing ownership or waiting for decisions and ensuring notifications are made to meet regulations, compounds operational disruption, financial loss and reputational damage. Increasingly, organizations aren't judged on whether they experience a cyber-attack. They're judged on the quality and speed of the decisions made in the aftermath.
Every cyber incident eventually becomes a board meetingIn the immediate aftermath of an incident, the conversation shifts away from compromised systems and malicious code towards operational disruption, financial impact and business continuity. Boards aren't asking which vulnerability was exploited or whether identity controls failed. They're asking how much it's going to cost, how long operations will be affected, whether customers, supply chain and regulators need to be informed, and what happens next.
This creates an uncomfortable tension for many organizations. Cybersecurity is fundamentally about risk management, spanning people, processes and technology. While many of the security controls used to mitigate cyber risks are technology-led, they are underpinned by organization-wide processes, policies and decision-making.
Accountability therefore extends well beyond technology teams, with finance leaders and boards increasingly expected to understand and make high-stakes decisions around cyber risk. Yet our research found that 79% of CFOs say ownership of key business risks remains unclear across their organization – a particularly significant gap when speed is critical and decisions can carry financial, operational and reputational consequences.
The organizations that respond best are those that have already decided who owns risk, who makes decisions, how issues escalate and what level of risk the business is prepared to accept. In other words, resilience isn't just about having the right controls in place – it's about ensuring the right conversations have happened long before an incident occurs.
Cyber language doesn’t translate to the boardroomIf organizations are going to make better decisions about cyber resilience, they first need to change the conversation. One of the biggest barriers isn't a lack of investment, it's a lack of translation. Cyber teams naturally talk about identity management, endpoint detection or upgrading legacy infrastructure. All important priorities, but they're not the language boards and CFOs use to make investment decisions.
Finance leaders are asking different questions. How does this protect revenue? What operational disruption could it prevent? What's our potential financial exposure?
How does this reduce regulatory or reputational risk?The organizations making the most progress are those that can bridge that gap. Rather than presenting cyber as a technology upgrade, they frame it as a resilience investment – protecting business continuity, customer trust and shareholder value. That shift in language changes the conversation from "How much does this cost?" to "What would it cost us if we didn't do it?"
Ultimately, cyber investment shouldn't be justified by the sophistication of the controls being deployed. It should be measured by the business outcomes it enables; reducing downtime, improving recovery, protecting critical operations and giving leadership teams confidence they can respond decisively when disruption occurs.
With the cyber landscape evolving rapidly, it can be difficult to predict exactly where investment will be needed one or two years ahead. Organizations therefore need enough flexibility within budget cycles to adapt investment and controls as new threats emerge, rather than being constrained by priorities set at the start of the budgeting period.
AI is shrinking the time frame for good decisionsArtificial intelligence is changing cyber security in two directions at once. Attackers are already using AI to identify vulnerabilities, automate reconnaissance and increase the speed of attacks. At the same time, recent advances in frontier AI models have demonstrated just how quickly AI tools can uncover software vulnerabilities at a scale previously impossible for human teams alone.
The result isn't simply a more sophisticated threat landscape – it's a faster one.
Leadership teams have less time to understand what's happened, assess the commercial impact and make informed decisions. The organizations that respond well won't necessarily be those with the most advanced AI capabilities. They'll be the ones that have already agreed who makes decisions, how incidents escalate and what business priorities take precedence before an attack occurs.
The real measure of cyber securityOrganizations need to rethink what good looks like. The goal is no longer to create the illusion that cyber risk can be eliminated; it's to build confidence that the business can make good risk based decisions when disruption inevitably occurs.
That requires more than better technology. It requires clearer ownership, stronger governance and a shared understanding of risk across the organization. In many ways, cyber has become the clearest test of organizational resilience, not because attacks are inevitable, but because they reveal how well leadership teams perform when certainty disappears.
Ultimately, the organizations that come through incidents strongest won't necessarily be those with the best security tools. They'll be the ones whose leaders have already had the difficult conversations, made the key decisions and built the confidence to act when it matters most.
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- Sigma completes its trinity of f/2.8 zoom lenses for APS-C cameras
- The 50-120mm lens (75-180mm equivalent) comes to Sony, Canon and Fujifilm from October 22
- It weighs just 13.4oz / 380g and costs $799 / £699 (about AU$1,300)
Sigma has completed a trinity of f/2.8 zooms with the 50-120mm F2.8 DC OS Contemporary — and it proves that you don't need shoot full-frame to have access to exciting lenses.
Designed for APS-C cameras, the telephoto zoom has an equivalent focal length of 75-180mm, and sits alongside Sigma's 10-18mm F2.8 and 18-50mm F2.8.
What's particularly compelling about Sigma's latest f/2.8 zoom is just how compact, lightweight and affordable it is. It measures just 10cm / 4 inches long, weighs 13.4oz / 380g, and costs $799 / £699 (about AU$1,300).
I already own an incredible full-frame 70-200mm f/2.8 telephoto zoom, and it's my most-used lens for professional work. Portraiture, events, sports, even landscape photography — you name it, it can do it all.
That lens is a beast by comparison, however, weighing around 35oz / 1kg. For context, all three of Sigma's f/2.8 zooms for APS-C cameras combined weigh less and cost less — my full-frame lens cost me north of $2,000 / £2,000, which is around three times the 50-120mm's price.
With this new lens alone, Sigma has made APS-C cameras more compelling than before — but it's not good news for all photographers.
The 50-120mm F2.8 completes a trio of Sigma f/2.8 zooms for APS-C cameras, alongside the 10-18mm and 18-50mm lensesSigmaSigmaSigmaSigmaSigmaSigmaThe f/2.8 zoom that Sony, Canon and Fujifilm cameras needed — but Nikon misses outThe Sigma 50-120mm F2.8 DC OS Contemporary goes on sale from October 22 in Sony E, Fujifilm X and Canon RF versions. Sony and Canon offer no such lens for their APS-C mirrorless cameras, while Fujifilm has the twice-as-hefty (and pricier) XF 50-140mm f/2.8 R LM OIS WR in its range. Nikon photographers, meanwhile, miss out entirely.
There was some consolation for Nikon photographers — Sigma simultaneously announced that its 16-300mm travel zoom is coming to Nikon Z mount. However, we don't know if the new 50-120mm will make it to the Nikon Z mount.
I haven't personally tested Sigma's 50-120mm F2.8 lens, but I have high hopes for it having already tested the ultra-wide 10-18mm F2.8 zoom for Sony and being thoroughly impressed — the new telephoto zoom is seemingly built to the same standard.
Yes, it misses out out that extra reach at the telephoto end, maxing out at 180mm rather than 200mm (and sadly it won't work with teleconverters to extend the reach), but presumably the thinking behind the focal length range was to make the particularly compact design possible — and that I can get behind.
Telephoto zooms are workhorse lenses, often used on long shoot days. A f/2.8 telephoto zoom that practically fits in the hand and weighs just a third of what I'm used to makes a strong case for APS-C cameras, and it seems that APS-C fans agree — one Reddit thread is already dubbing the lens "an APS-C legend in the making".
SigmaSigmaSigmaSigmaSigmaThe Anycubic Photon P1 Max 3D printer has a massive 18.3L build volume, giving you room for large resin creations models, and it's on sale at Amazon right now.
• Best for: Experienced makers, designers, engineering teams, and small businesses that need a large-format resin 3D printer for bigger models or batch production.
• The deal: The Anycubic Photon P1 Max is now $850 (was $900) at Amazon, saving you $50.
• Why it matters: Its combination of automated calibration, resin heating, and intelligent monitoring is designed to reduce the need for manual intervention during demanding printing projects.
Photon P1 Max Large Resin 3D Printer: was $899.99 now $849.99
This large-format resin 3D printer features an 18.3L build volume, 14-inch 12K LCD, LighTurbo 3.0 light engine, automatic leveling, AI inspection, 1.9L heated resin tank, and ±0.01mm repeatable accuracy.View Deal
The Photon P1 Max has an enormous 11.24 x 8.43 x 11.81-inch build area, providing 18.3L of printing capacity. A 14-inch 12K LCD works with Anycubic's LighTurbo 3.0 light engine to reproduce fine details, and the printer also offers a claimed repeatable accuracy of ±0.01mm.
Its Auto-Leveling 3.0 system automatically calibrates before printing and checks all four corners. The 1.9L heated resin tank can maintain temperatures up to 35°C, helping keep resin at a suitable working temperature.
In his 4.5-star review of the Photon P1, a smaller resin printer, our expert Alastair said it had "been designed for makers and engineers looking for the next step-up." He added that "Focused around a 14K LCD, the machine features a ball screw Z-axis, heated resin vat, and Wave Release Technology, all in a relatively compact machine. But it’s the option for the dual-material printing with the optional kit that many will find of the most interest."
He explained that "Through the test, I managed a near unheard of 100% success rate on 20+ prints, and the quality from the 14K screen was exceptional, even with a low workshop temperature; the heated vat kept everything running at optimum temperatures."
While the P1 Max has a lower-resolution 12K screen, it offers almost three times the build volume of the P1, so is better suited to larger models and batch printing.
Price context & historical valueAmazon has reduced the Anycubic Photon P1 Max from $899.99 to $849.99, knocking $50 off its listed price. While that's not a massive saving, this is the cheapest price we've seen this printer model selling for on Amazon.
Should you buy it?✅ Buy the Anycubic Photon P1 Max if...
You regularly work on large resin prints or need to produce multiple components in a single batch. Its generous printing area and automated features make it particularly attractive for more demanding projects.
❌ Skip the Anycubic Photon P1 Max if...
You're new to resin printing or mainly create small miniatures and occasional decorative models. A smaller resin printer, like the P1, will cost less and take up less desk space.
Also considerPhoton P1: was $789.99 now $521.99
If the P1 Max is too large for your needs, the standard P1 is a smaller resin 3D printer well-suited to accurate models and prototypes. It scored 4.5 stars in our tests, and we found it ideal for engineers and makers. View Deal
- Windows 11 search is getting a major overhaul
- It'll be made faster, more efficient with RAM usage, and be tweaked to better understand what you're searching for
- Microsoft is also adding 'actions' to allow users to directly adjust Windows 11 options in the search box, a nifty and convenient touch
Microsoft has announced that it's forging onwards with making Windows 11's search function a faster and more streamlined experience.
In a blog post, Microsoft said it's rolling out this redesigned search experience to Windows 11 testers in the Experimental channel now (likely in a very limited fashion to begin with).
This new search is built on WinUI 3 (the contemporary interface framework for Windows 11), and as a result it'll be faster and will have less impact on your system resources. Microsoft boasts that: "Early testing shows substantial improvements in performance and memory usage, so [search] feels faster and more efficient from the moment you open it."
The search panel itself has been pared back to a single list, as opposed to the current implementation with the list on the left and the preview pane on the right. The interface therefore looks less cluttered, and it's easier to see what you're, well, searching for.
Microsoft also promises it'll work on ensuring that search more readily grasps what you're trying to find, with better handling of typos and guessing what you might mean if you're, say, attempting to find a system option and have entered the name incorrectly. This is work that the company already started in Windows 11, and the post notes that Microsoft will continue to fine-tune all this over the coming weeks.
(Image credit: Microsoft)This is what's happening initially; then, later this year, Microsoft is going to bring more features into testing. That includes inline previews and details that give you all kinds of extra info on the file you're searching (like a thumbnail for an image along with its resolution and size).
Search queries like "weather in London" will bring up an in-line card (powered by Bing) with the relevant at-a-glance details, including the likes of temperature highs and lows for the day.
The other big step is to introduce 'actions' to Windows 11 search, meaning you can simply type a command to change settings in the OS directly from the search box. Microsoft shows an example of typing 'change to dark theme' which pops up the option, then you simply click apply and you're done.
You can type 'mute' to turn off sound, or 'dim my screen' to adjust the brightness level automatically, and issue a similar range of instructions via search.
Analysis: some polarized reactions(Image credit: Shutterstock/Prostock-studio)These are clearly useful changes, although as with much of the work to fix Windows 11 this year, one of the main questions is: why wasn't this done before? It's long been known that Windows 11 search is clunky and sluggish, with too much clutter in the panel — so why has it taken Microsoft so long to address these points?
A typical barb on Reddit runs like this: "It only took decades for Microsoft to sort this abysmal search out." Someone adds that: "The only time search was decent in Windows was in Windows 98 SE."
Okay, so this kind of flak isn't fair, as other Redditors point out, but you can certainly say that it's not acceptable that Windows 11's search has been in bad shape since the launch of the OS half a decade ago.
It's good to see meaningful movement towards a slicker search is happening, and I'll definitely take this. The actions are a nifty idea, too, for quickly changing options there and then (rather than simply locating the option, and having to use extra clicks to go into Settings and adjust what you want).
As others on Reddit note, this is sort of drafting some ideas over from PowerToys (the Run tool), and something I've previously argued is that Microsoft should port over some of the functionality in that suite of utilities so it's in Windows 11 by default. Maybe that's starting to happen.
Even so, there are folks on Reddit who don't want search to be anything but an ultra-streamlined search (rather than offering the likes of actions). This Windows 11 user complains: "Why isn't the search bar just for searching? Why does it do a million other things on top of it?"
Of course, everyone's entitled to their own take, but I don't agree, and there is a lot of streamlining work going on here which Microsoft should be commended for, with the additions on top being useful in my opinion. Still, it just goes to show that the level of Microsoft hate out there is still palpable, and whatever the software giant does, it'll have its critics.
One of the most important moves with search that's just gone live in the most recent Windows 11 update is the introduction of the ability to turn off web results clutter. Again, that was a long time coming, but at least Microsoft is getting there… finally.