Marc A. Salerno Executive Bio

Marc A. Salerno

Global Technology Marketing, PR, Operations, Training, Project Leader, Turnaround Specialist & Executive Coach 

Summary: 

Established in 1996, SBS Consulting and Distribution is a Global Management Consulting Firm serving the Corporate Training, Telecommunications, Carrier, IT, Network Infrastructure, E-commerce, Internet, Retail Systems Integration, Data, IP, Consumer Electronics, Project Management, Operations, Sales Support, Customer Care, and Computer Hardware and Software Industries. Recent Global Corporate and Government Training Clients have included: CenturyTel, Cisco, and the World Bank. SBS is now a certified Training Facilitator for ESI International- A Global Corporate and Government Training Center. Certified programs include: Establishing A Business Mindset, and Financial Considerations For Business Decision Making. Recent entrepreneurial endeavors have included the funding, development and market launch of "NoSnowMan.com", a dedicated golf enthusiast's website. Always open to discuss angel investment, capital infusion, acquisition, merger, strategic alliance, full time, part time, and contract opportunities.

Specialities: 

Multi-Distribution Sales Channel Marketing & Development, Budget Establishment, Marketing Communications, Branding, Pricing Strategy, Advertising, and Public Relations, Competitor Analysis, Benchmarking, KPI Development, Project Management, Product Planning, Media Planning and Buying, E-commerce Strategy and Implementation, Website development, SEO-PPC Planning, Product/Service Positioning, Training, Pricing Analyses, Forecasting & Cost Analysis Review & Recommendations

Experience: 
Principal at SBS Consulting & Distribution - November 1998 - Present (16 years)

SBS Consulting and Distribution is a Global Management Consulting Firm serving the Corporate Training, Telecommunications, Carrier, IT, Network Infrastructure, E-commerce, Internet, Retail Systems Integration, Data, IP, Consumer Electronics, Project Management, Operations, Customer Care and Computer Hardware and Software Industries. 7 recommendations available upon request

Certified Global Facilitator/Trainer (Sub-Contractor) at ESI International - 2006 - 2013 (7 years)

I am a certified Facilitator for the following business skills courses: Budget and Financial Management, Establishing A Business Mindset, Taking Charge of Organizational Change, and High Impact Communications.

Global Product Marketing Manager (Contract) at iS3, Inc. - May 2012 - August 2012 (4 months)

Deliverables included: B2C and B2B global product development, planning and rollout of consumer PC Anti-Virus, Anti-Malware security application. Website development, buyer personas, PR, marketing, strategic planning, pricing and forecasting, budgeting, web and affiliate resale pricing and distribution planning for Android Smartphone and Tablet anti-virus security software. Other work included management (stand-ups) of software development team, utilizing Agile/Scrum application methodology, project management of Blue Hornet email marketing application platform implementation/integration, and business development, soliciting new consumer strategic retail and reseller partners. Sales, tech support, customer care and company staff training for all new applications. 1 recommendation available upon request

Global Marketing Director (Contract) at Soleo Communications - November 2010 - January 2011 (3 months)

Deliverables included: Global Strategic Business Planning, Updated Website Development, Public Relations, Advertising, Creative Vendor Acquisition, Trade Show Planning and Global Sales Support.

Marketing Consultant (Sub-Contracted) at Integrated Marketing Communications-IMC - 2001 - 2011 (10 years)

Deliverables include sub-contract work for IMC client base: Marketing-Sales-Distribution Channel Development Planning, Sales Support, Marketing Collateral, Branding, and Customer Care. Recent client work: NoSo Control Systems and DebonAir HVAC.

Global Certified Facilitator-Trainer (Sub-Contractor) at Fred Pryor Seminars - July 2010 - July 2010 (1 month)

I am a Global Certified Facilitator-Trainer for over 300 Technical & Soft Skills Public and Corporate Training courses. Most recently, I have worked with the following programs: Excel 2007, Coaching Skills for Managers and Supervisors, Excelling As A First Time Supervisor, Finance & Accounting For The Non-Financial Manager and Supervisor.

Genius KYE National Sales-Marketing Manager (Contract) at KYE Systems Corp 2008 - 2009 (1 year)

Deliverables included: Business Plan development for sales and distribution expansion in the US and Canada for Computer Peripherals and Accessories, Trade Show Production Management and Implementation, Distribution Channel Expansion, E-commerce resale planning, Sales Support, Training, Customer Care.

National Marketing Manager (Contract) at Liberty Home Lending 2006 - 2007 (1 year)

Deliverable included: Marketing plan development and execution, budget planning, developer relations, marketing collateral development, branding, PR, ad agency selection. 1 recommendation available upon request

Adjunct Professor- Marketing, Business, Project Management (Contract) at DeVry University 2003 - 2007 (4 years)

I am a DeVry/Keller certified Adjunct Professor of Marketing, Business Technology, General Business, and Project Management for DeVry's Undergraduate programs.

Adjunct Professor- Marketing, Business, Project Management (Contract) at Keller Graduate School of Management 2003 - 2007 (4 years)

I am a Keller certified Adjunct Professor of Marketing, Business Technology, General Business, and Project Management for DeVry's Graduate MBA programs. 1 recommendation available upon request

Software Development Project Manager (Contract) at First Guaranty Mortgage Corp 2004 - 2005 (1 year)

Deliverables included staffing of software development team, project scoping, budgeting, financial accounting, client relations.

Sr. Project Manager (Sub-Contract: CarMax IT Network Installation) at Tek Systems 2004 - 2004 (less than a year)

Deliverables included management of all staffing and manpower for the installation of all IT and communications network equipment for CarMax locations across South Florida.

Vice President- Sales/Marketing (Contract) at Anew Broadband 2003 - 2004 (1 year)

Deliverables included development of all Sales Channels (Direct and Indirect-Reseller) for resale of Voice and Data services to B2C and B2B client base. Technology resale included VoIP, DSL, and Wi-Max. Branding and marketing of all services, Pricing Strategy, Marketing Collateral Development, Website Development, E-commerce strategic planning.

Vice President-Sales/Marketing (Contract) at Supra Telecom 2001 - 2003 (2 years)

Deliverables included development and execution of Business Plan for resale of Voice and Data services to the B2B, B2C and B2G markets. CLEC pricing, reseller distribution, marketing, advertising (Tv Media Ad Planning and Buying), trade show participation, Call Center support-domestic and International.

Eastern US Regional Sales Manager (Contract) at MGV Memory 2002 - 2002 (less than a year)

Deliverables included: coordination of all orders with FAB facility in Huntsville Alabama. Other work inlcuded attendance/representation at all major trade shows including RetailVision and CES. Retail work included management, training, sales and support for all MGV Memory retailers in the Eastern US. Top accounts included BJ's Wholesale, Office Depot, and BrandsMart.

Vice President- (Contract) Miami/LATAM Data Center Operations at Exenet 1999 - 2001 (2 years)

Deliverables included Business Plan development and execution for resale of all Data Center Services including: ASP based IT Infrastructure data warehousing, NAS-SAN data storage, Oracle Database resale, marketing, advertising and PR for all Southern US and Latin American Operations.

US-LATAM Marketing Manager (Contract) at Thales e-Security 1999 - 2000 (1 year)

Deliverables included Marketing Plan Development for cost effective resale of all data encryption hardware and software, reseller channel planning and expansion, pricing strategy, Advertising, PR, and channel partner conference planning.

Executive Management Consultant (Contract) at Cable & Wireless Ja. 1998 - 1999 (1 year)

Deliverables included Business Plan development and execution for deregulating Voice and Data network services resale in all CWJ Caribbean markets. Distribution Channel Planning, Pricing Strategy, Marketing, Advertising, Branding, PR, Training, Customer Care, New Technology Services Recommendations, Infrastructure Expansion Recommendations.

National Marketing Manager (Advanced Data Services Group) at ACSI/E.spire Communications September 1996 - November 1998 (2 years 3 months)

Conception, Design, and Successful Introduction of the ALLIANCE National Data Referral Marketing Program, resulting in a 237% Increase In Qualified Channel Sales Leads over '96. This includes Direct Mailer and 800# CallCenter design and implementation, website production, Marketing Collateral production, and program performance tracking management. Successful Management of Voice & Data Agents including Systems Integrators, Interconnects, VAR's, LD Agents, and Fiber Providers marketing Managed Network Services, Local Dialtone, Bundled Circuit Packages, ATM, FrameRelay, Dedicated Internet Access (T-1, T-3), and ISDN-PRI generating an average of 155% Performance to quota in Q1 '98. Successful implementation of the first Agent Channel Extranet for market pricing, forms, procedures, and updates, resulting in a 14% Decrease in channel management costs.

National Channel-Agent/Reseller Distribution Director at BellSouth Business Systems November 1994 - August 1996 (1 year 10 months)

Full P&L/Staffing Responsibility at BellSouth Business resulting in a 162% Increase in Recurring Revenue for Switched & Data Networking Services. Increased YTD Sales Revenues by 162% over '96 and Streamlined Costs and Reduced '96 Florida Indirect Profit Center Expense/Revenue ratio by 7.75% due to the establishment of the first Agent Extranet Website. Introduced "Spring Referrals Rush" Promotion Generating $195,000 in Recurring Revenue to BBS at a cost of only $625. Effectively managed staff of 85 Agents, 7 Account Managers, and 3 Admin. Personnel

Vice President-Sales/Marketing (American Paging & Wireless Subsidiary) at Telephone and Data SystemsTM (TDSTM) March 1992 - October 1994 (2 years 8 months)

Coordinated the cross company software development, beta testing and cost effective rollout of TDS’s first Agent Billing Application. Productively Marketed the LARGEST WIRELESS DISTRIBUTION CHANNELS FOR TDS IN THE US. Recruited, Trained, and Motivated A Sales Staff Of Reseller (500+ Agent Reseller Base, 27 Account Managers), Retail Distribution (22 Reps) and Company Owned Retail Sales Centers (12) in the US.

Global Enterprise Accounts Manager at SONY September 1985 - February 1992 (6 years 6 months)

Organized and Coordinated GLOBAL FORTUNE 100 business and industry accounts such as: NASA, US CUSTOMS, RYDER, MOTOROLA, HARRIS, Blockbuster, FPL, and BURGER KING. Effectively managed 17 international accounts. Early work included marketing of Sony CaddyCam Sports Video Training System and branding and market introduction of 8mm video in North America. Awarded top marketing specialist two consecutive years. Other work included special event marketing, trade show production, training, advertising, and sales support strategic planning. 3 recommendations available upon request

Honors and Awards: 
2012 LinkedIN Top 5% Viewed Profile Award

LinkedIN January 2013 Out of 200 million global LinkedIN profiles, I was in the top 5% of most viewed profiles in 2012.

2005 DeVRY UNIVERSITY- ADJUNCT PROFESSOR

Marketing, Public Relations, Business Technology

2004 VISTA RESEARCH

Capital Group Investment Banking Advisor

2001 COUNCIL OF ADVISORS

Council of Communication and Technology Advisors

1999 GLOBAL INDUSTRY MARKETING SPEAKER

IIR Intl. Dist. Channel Marketing Conf., London UK

1999 SBS CONSULTING & DISTRIBUTION

"Pinnacle" Executive of the Year Marketing Award

1997 1995 1993 BELLSOUTH "Best Of The Best"

Top Alternate Distribution Channel

1995 TDS “Gold Eagle” TOP MARKETING AWARD

American Wireless Division

1993 SONY Corporate & Government Account’s

Top Sales & Marketing-Government Distribution Channel

1991 SONY

TOP US MARKETING- Sports Electronics Sales Division

1987 SONY Honbucho Award

EXCELLENCE IN MARKETING- SONY Consumer Video Group

Volunteer Experience: 
Donor at PETA November 2010 - Present (3 years 3 months)

My wife and I staunch advocates for animal rights and home pet protection from abuse and neglect. 

Donor at NPR January 2013 - Present (1 year 1 month)

We are annual donors for our local NPR affiliate, WLRN.

Certifications: 
ESI International Certified Facilitator August 2006

ESI International License Course: Establishing A Business Mindset

ESI International Certified Facilitator August 2006

ESI International License Course: Budget and Financial Management

ESI International Certified Facilitator September 2010

ESI International License Course: High-Impact Communication

ESI International Certified Facilitator September 2011

ESI International License Course: Taking Charge of Organizational Change

Courses: 
Independent Coursework

Pragmatic Marketing- Product Launch Essentials Pragmatic Marketing- Effective Product Marketing

Publications: 
How Proper E-mail Usage Policies Cultivate Worker Productivity Gains In A Stagnant Economy SlideShare.net August 25, 2009
Authors: Marc A. Salerno An overview of email as the primary business communications tool today, highlighting productivity challenges when used without well thought business processes in place.
Skills & Expertise: 

Competitive Analysis Marketing Communications Public Relations Advertising Benchmarking Media Planning Pricing Strategy Product Planning Sales Management Budgeting Forecasting Pricing Telecommunications Sales Support Team Building Customer Relations New Business Development Strategic Planning Negotiation Planning Customer Service Account Management Marketing Strategy Operations Management Coaching Product Development Business Strategy B2B Public Speaking Business Planning Contract Negotiation Product Management Problem Solving Change Management Mentoring Start-ups Retail Team Leadership Microsoft Office Contract Negotiations Promotions Compliance Management Consulting E-commerce Market Research Training Delivery Training Skills Training & Development Staff Training Technical Training

Education: 
Fred Pryor Seminars

Certified Facilitator-Trainer, Technical & Soft Skills Public and Corporate Training, 2010 - 2010

ESI International

Certified Training Facilitator, Certified Training Facilitator, 2006 - 2010 Activities and Societies: I am currently certified to implement the following ESI Global Corporate and Government Training Programs: Establishing A Business Mindset and Financial Considerations For Business Decision Making.

St. Thomas University

MBA, Management, 1995 - 2000

University of Miami

BBA, Management, 1981 - 1985 Activities and Societies: Member- Pi Kappa Alpha Fraternity 

The Hun School Of Princeton

Prep School, General, 1978 - 1981

Hunterdon Central

High School Studies, General, 1977 - 1978 Activities and Societies: Track & Field (100 yd Sprint, 220 yd Sprint, Shot Put)